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What’s for Dinner? Cisco Serves $49 Billion Services Opportunity to Partners

If someone invited you to a dinner party, but then only allowed you to eat the bread at the table verses the entire meal, chances are, you’d leave feeling pretty hungry.

Applying that analogy–let’s look at how a vendors services model impacts the overall partner-vendor relationship. We all know that services are “meat and potatoes” for solution providers. As a matter of fact, services now represent 40-50% of Cisco channel partners business, up from 20 percent five years ago.

But the reality is that traditional services models don’t allow channel partners to fully participate in the services opportunity. HP is a case in point. HP has a traditional services model, with an army of approximately 200,000 services employees and a “hard deck” where they sell direct to 1,800-2,000 of their largest customers.

Cisco, on the other hand, has approximately 11,000 Services employees and allows partners to participate in the Services opportunity at every level, from the largest global customers to the local small business. Our partners are the extension our Services arm.

Through programs such as Collaborative Professional Services (CPS) and Steps-to-Success, Cisco also has a range of initiatives designed to transfer knowledge gained by Cisco Services to accelerate partner success.

To go back to our original analogy, Cisco allows partners to enjoy the entire meal…and the $49 billion services TAM around Cisco technologies and architectures in FY12 definitely offers some enticing menu options!

To take advantage of this tremendous opportunity, Cisco Services aims to work with partners to deliver new services experiences to customers through its unique sales engagement model, smart services portfolio and partner-centric programs. Now, Cisco is taking the next step forward to further clarify our sales engagement model and drive consistency in the field.

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Managed Services: OnPlus for Small Business Reseller Partners

Imagine being alerted of a customer’s network issue at your son’s baseball game. Now imagine being able to fix that issue between innings, before the customer even becomes aware of it.

That’s the power of OnPlus, a new managed service Cisco is announcing today to help VARs easily and affordably provide network assessment, management, and advisory services to their small business customers. This new service provides VARs with a cost-effective, scalable business model for those beginning to establish their managed services practice.

So what does this really mean for our channel partners?

If you ask Liberty Technology President and Cisco certified partner Ben Johnson, he’d say that, “Liberty Technology focuses on making technology easy for both consumers and businesses. With Cisco OnPlus, you’re able to get a more complete, 360 degree picture of your customer’s network. We’ve used OnPlus in a number of scenarios, from doing network surveys to quickly troubleshooting and identifying problems with customer’s networks, which has greatly saved us time and of course money.”

What else can you gain from using Cisco OnPlus service? Read on for all of the advantages. Read More »

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We Asked, You Answered: Our 25 Words or Less Contest Winners!

You Cisco partners are a creative lot—when we asked you to send us your thoughts on how Cisco products improve the network, we discovered that so many of you are true writers at heart.

We also found that Cisco products have impacted your customers’ bottom line and improved productivity. Whether you deployed Cisco Nexus switches, a collaboration portfolio, Catalyst switches, or WAN optimizations solutions, your customers are getting the high-quality products and fantastic total cost of ownership that they deserve.

We think all of our partners are winners, but there can only be two contest winners. This contest was about success stories and how Cisco products have improved the network. We reviewed all the entries, discussed the merits and two entries rose above the rest to be crowned: Our Winners!

Without further ado, here they are:

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Cisco Partners Giving Back this Holiday Season (and Throughout the Year)

While some of us are fortunate enough to have our basic needs covered and can focus on the joys of the holidays, there’s no denying that there are so many others who don’t even have that and could use a little bit of help.

At Cisco, we’ve partnered with several non-profit organizations to provide resources and services to those in need. Some of the organizations include: NetHope, Community Voice Mail, Habitat for Humanity International, Tech Soup Global, and St. Bernard Project. Whether it’s donating through time, money, or sweat like the Partner Summit 2011 team did in the 9th ward in New Orleans, giving back selflessly is a reward in and of itself.

We knew we couldn’t be the only ones who felt passionate about giving back. So, we set out to learn how our partners are giving back this holiday season.

Force 3
Force 3 Vice President of Marketing Krissy Edell Kelley tells us on our Facebook page that they are supporting Toys for Tots, a charity that “delivers, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens.

Dimension Data
Got Mo? Mo what? Moustache that is! For the month of Movember (the month formerly known as November) Dimension Data supports a moustache growing charity event that raises funds and awareness for men’s health issues. Check out the Mo Bros of Dimension Data.

Not only have our partners found ways to give back during this holiday season, they also found ways to give back throughout the year. See how our partners gave back this year while having a bit of fun. Read More »

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CloudVerse Brings Power, Flexibility, Intelligence to Customer Networks

While 2012 will be the Year of the Dragon, according to the Chinese zodiac, in IT 2012 will be the year of the cloud. And not just one big cloud, but many clouds.

This world of many clouds means numerous opportunities for Cisco partners to offer customers, whether it’s building clouds, selling cloud services, or designing and implementing cloud-ready networks.

To help ensure partners have a successful Year of the Cloud, today Cisco is announcing a set of cloud capabilities called CloudVerse to help partners build public, private, and hybrid clouds for customers — bringing together the intelligence of the network, the power of the data center, and the flexibility of cloud applications.

Here’s just one example of a unique offering: Cisco partner Logicalis built a customized hosted cloud solution for its clients. Watch this video to find out how they did it. Keep reading to learn about new CloudVerse services and technologies.

There’s no arguing that cloud usage is on the rise. By the year 2015, 50% of all CIOs expect to operate the majority of their applications and infrastructures via the cloud. And global cloud traffic will increase 12 times to 1.6 zettabytes per year – that is the equivalent of more than four days of business class video for every person on the planet.

Despite this meteoric increase in cloud usage, it’s still common for customers to tiptoe into the realm of cloud or shun it altogether, citing lack of cloud talent, concerns around overall user experience, security risks, and cost as major inhibitors to cloud deployment. That’s where Cisco and our partners come together to provide deep expertise in strategy, planning, design, implementation, and optimization.

What are the specific new technologies and services in CloudVerse? Read More »

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