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Listening to Partners: Growing Demand for New Consumption Models

Listening to our partners is one of the most important aspects of my role at Cisco.  The feedback we get from our partners helps to shape our strategy and our programs.

Every year we bring together a select group of partners as part of a series of Cisco Partner Executive Exchange (CPEE) events around the world.  In the last 2 months, we’ve met with Latin America partners, APJC partners, and US and Canada partners.  Last week we met with our Americas service provider partners, and next month we’ll meet with our partners in EMEAR.

During these events, partners gave us feedback on our go-to-market strategies; our programs, tools and incentives; and how to optimize our sales teaming with them. While each region is unique and partners have their own unique challenges, as we talk to partners around the world, it’s clear there are some common themes. Read More »

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Cisco Partner Marketing Velocity Recap: Creating an Integrated Campaign

If you attended the first two sessions of Cisco’s Partner Marketing Velocity webinar series on social mediaBuilding a Successful Social Media Program and Social Media Events Experience—you’re  probably thinking you have everything you need to conquer the world of social media.

But before you set off on your quest, take note. Making social media part of a larger effort, such as a specific company initiative, ensures greater success. In fact, if you tie social media into all of the moving parts of your company’s business strategy, then it has a much better chance of resonating with your audience.

In the third session of the webinar series—Creating an Integrated Campaign—I discussed this very issue, sharing the benefits of using an integrated rather than siloed approach. I also gave examples of how Cisco has integrated social media into its campaign strategy and recommended best practices for creating an integrated social media campaign.

Still want to email your messages and call it a day?  Read More »

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How to Ensure Your Practice is Ready When Opportunity Knocks

There’s nothing worse than the pain of replacing an employee. Or the worry of recruiting new talent to deliver on a time-sensitive project. And it can become downright difficult when the person you need to replace, or add, must possess highly specialized skills.

So what’s your strategy? Panic when your best networking engineer gives his or her notice? Miss an important deadline? Or plan ahead?

I like option No. 3, and I’m sure you do, too. However, I’m guessing running a successful consulting business means your plate is typically full. That said, I’m also guessing recruiting is a challenge, especially when you need someone “yesterday.”

But that’s okay. We have a solution for you. Read More »

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Are Your Social Media Efforts ‘Hit and Miss?’

I’ve been on a mission to determine exactly what keeps you up at night, and I think I’ve got it (at least one of the things).

When Cisco partners speak candidly about their marketing efforts prior to being nominated for Cisco mConcierge, I often hear the same words or phrases over and over. Reactive. Scattered. Hit and miss.  Hardly the harbingers of success. Read More »

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Collaboration Launch 2012: Cisco’s ‘Sweet’ Solutions Provide Partners a Competitive Advantage

Did you know that by 2016, two thirds of the world’s mobile data traffic will be video? And by 2020, 50 billion devices will be connected to the Internet? This is huge. Plus, the global cloud market will grow nearly 500 percent by 2020. For me, this means I get to communicate with bunches of new people!

For your customers, it means figuring out how to tap into this major shift to empower employees to engage in entirely new ways. It’s also about putting the collaboration solutions in place to help their workforces evolve from knowledge workers to next-generation collaborative innovators.

This transition presents an exciting—and profitable—opportunity for our partners. And Cisco just sweetened the pot with its launch of new products, services, and promotions at the Collaboration Partner Summit in Los Angeles.

Want to accelerate your collaboration sales? Find out what’s new. Read More »

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