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Learn How to Present Visual Stories that Captivate Any Audience

September 22, 2011 at 12:11 pm PST

Have you ever given what you thought was a compelling speech only to hear crickets instead of wild applause from your audience?

Have you ever given a sales pitch that fell flat?

Are you truly connecting with your audience and taking them on a journey or just talking at them?

Presentations are the currency of business communications. Those who master communicating with audiences--whether social media, sales pitches, lead generation, or traditional marketing--rise faster than their peers, reach more customers than their competitors, and turn causes into a groundswell.

Through Cisco’s Partner Velocity program, partners can learn marketing, social media best practices, and tips for engaging with customers from the industry’s leading experts. In our next Virtual Partner Velocity marketing session, we’ll be holding a live online broadcast featuring best-selling author and persuasion expert Nancy Duarte, CEO of Duarte Design.

During the hour-long session on October 11 at 8 a.m. PST, Nancy will demonstrate how to apply the methods in her book Resonate: Presenting Visual Stories That Transform Audiences and build meaningful connections with audiences that compel them to action. She’ll also take your questions live on the air.

What will you learn and how can you participate?

Read More »

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Social Media Spotlight: The Importance of SEO

September 20, 2011 at 4:26 pm PST

Whether your customers are searching on the web for someone to provide a UCS solution, a FlexPod, or cloud services, how do they find you? If they perform a Google search, do you think they will visit your site, if it shows up on the 10th page of search results?

Chances are that won’t happen--your potential customers will likely click the first or second link they find. So here’s the big question: How do you assure that your site appears in the first page of results?

Why, with magic and fairy dust, of course! Okay, okay…actually, using search engine optimization, or SEO (and some magic, too.)

What is SEO?

SEO is defined as the process of improving the visibility of a website or a web page in search engines. The higher and more often your site appears in search results, the more traffic your site will get.

To better explain the concept, the site Searchengineland has a great video that offers an easy way to understand SEO and complex search algorithyms. (They also feature the periodic table of search engine elements on their site.)

There are literally thousands of books bursting with SEO tips, websites and blogs dedicated to only that topic, and a veritable plethora of experts. Keep reading for four actionable SEO tips you can take advantage of today, as well as a list of resources that  you can use. Read More »

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Healthy Competition Makes Us Stronger

In business, competition makes us stronger. Through competition, we strive to create the best products for our customers, the best programs for our partners, and the best Cisco for the networking industry as a whole.

We embrace healthy competition with competitors such as Avaya, HP, Huawei, and Juniper Networks. Each of our competitors brings its strengths, innovations, and programs to address a variety of customer and partner needs.

Cisco’s customers and the networking industry have benefited from this competitive environment through innovations which make the network faster, greener, and more powerful:

  • This week’s news about the Cisco’s expanded ASR 9000 system to deliver a single, simplified system for high-speed business, residential, and mobile connectivity
  • Catalyst 6500 with a new supervisor engine, helping to increase network throughput from 720 Gbps to 2 Tbps, a threefold jump
  • The industry’s first Universal Power Over Ethernet for the Catalyst 4500, which means lower power consumption
  • Less wireless interference thanks to Cisco’s CleanAir technology

Of course, with more than 80% of our business flowing through our partners, we recognize that we cannot just focus on earning market share, but we must also work hard to earn your loyalty every single day.

It’s Cisco’s goal to create the most successful and profitable partners in the world.

As the Next Cisco takes shape, we are re-focusing, reorganizing, and becoming stronger and leaner. We’re focused on five key corporate priorities and, as always, maintaining trust with our customers and partners remains top of mind for me and for the entire executive team, as Rob Lloyd highlighted in his blog post this week.

Together, we had many successes over the years, and you’ve done a great job helping us tell our story.

Here are just a few highlights from Cisco partners: Read More »

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Got Questions? Call Cisco Partner Advisor to Get the Answers!

When you’re trying something new, it definitely helps to have someone walk you through it. (I’ve certainly felt that way countless times when I’ve had to assemble one of my daughter’s toys.)

In that vein, consider Cisco Partner Advisor your source for getting questions answered: Partner Advisor can help new or existing Registered and Select Certified Small Business partners get started with Cisco. Partners can talk or chat online for free with a Partner Advisor agent to get non-technical information about on-boarding, programs, promotions, marketing, and financing, or to get help facilitating deals and sales opportunities.

Partner Advisor agents have expertise with the Quick Pricing Tool (QPT), and Cisco Capital offers—resources that are suited for Small Business partners. They can also help you enroll in the VIP-Express quarterly incentive program, formerly known as PDF.

Partner Advisor launched in February, and the service has been made available to partners in 28 countries to date. Since May there have been over more than 30,000 conversations with Partner Advisor agents, and many partners have praised  Partner Advisor for helping them increase their knowledge about Cisco products, expand into new markets, and  navigate Cisco online resources more efficiently. Here’s what some partners just like you are saying about Partner Advisor. Read More »

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New iPad App Helps Partners Grow Business

September 13, 2011 at 9:47 am PST

With more than 10 billion Apple App Store downloads as of early 2011, there is literally an app for just about everything you can imagine—from carbon footprint calculators to addicting games like Angry Birds to apps that remember where you parked your car.

But did you know that there are a number of apps available to help you do more while you’re on the road, get partner news, test Internet speed, and even reboot a server from 30,000 feet? And in our newest app, the Cisco Small Business Solution Builder for the iPad, we’ll arm you with an arsenal of sales tools.

A free download, the Cisco Small Business Solution Builder app is now available to help grow your businesses. By answering a series of questions on the app, you’ll be provided with Cisco solutions and products to solve your customer’s business needs.

Here are some highlights of what partners can use the app to do: Read More »

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