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Social Media Spotlight: Top 10 Tips for Setting Up the Perfect Video




So, we’ve covered how to get started in social media. We’ve offered you blogging tips and a video walking you through how to craft a great blog entry. Now it’s time to help you put together polished, professional videos that you can feature prominently on your website to help amplify your company’s message and entice customers.

Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels go-to video guy. Andrew knows his way backward and forward in Final Cut Pro. And, he’s staged and filmed countless videos that we feature here on the Cisco Channels blog and elsewhere.

According to Andrew, nothing can ruin a video more than poor setup. If you invest some time and thought in lighting, staging, and audio, your video will come out so much better than if you just shoot in front of a window without regard to your light source, or if you film outside with loud cars driving by that drown out your audio.

Want to put Andrew’s tricks to use in your videos? Here are his Top 10 Tips for Setting Up the Perfect Video. Read More »

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Is Your Customers’ Network Covered by a “Good Enough” Warranty?

June 8, 2011 at 1:55 pm PST

When budgeting for equipment to run enterprise networks, buying equipment that requires the least amount of upfront capital may sound like cheapest in the long run, but what about the cost of repairs and tech support?

Settling for a “good enough” network means your customers get a “good enough” warranty to go with it. Next-generation networks offer more support staff, diagnostic tools to keep networks up and running, as well as more robust warranties.

In our continuing coverage of the Seven Myths of the Good-Enough Network, we delve into myth number five: The Basic Warranty Myth.

Most enterprise networking equipment includes limited support and maintenance. With vendors like HP, according to Michael Rau (myth dispeller and Vice President, CTO for the Borderless Network Architecture at Cisco), a warranty service call is limited to answering only the most basic questions. A support rep will typically ask, “Have you tried rebooting your switch?” If that’s not the issue, a replacement is sent with no effort made to troubleshoot the problem. If you want more in-depth support you have to purchase the extended support contract – which is not free.

Here are five things customers should consider when purchasing network equipment. Read More »

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Transforming Seattle Children’s Hospital with UCS and Desktop Virtualization

June 7, 2011 at 6:42 pm PST

One of the key takeaways I heard consistently at the recent Citrix Synergy conference was the fact that you shouldn’t just do IT for IT’s sake: Your top consideration should be the end user experience. That’s one of the key lessons Seattle Children’s Hospital learned when it recently deployed Cisco’s Unified Computing System (UCS) blade to support a 3000-plus deployment of virtual desktops and zero clients. This deployment and Virtualization Experience Infrastructure (VXI) as a whole was the topic of a panel discussion at the conference.

The panelists included Aaron Cockerill, Senior Director of Product Management at Citrix; Doug Dooley, Director of Product Management for Desktop Virtualization at Cisco; Jake Hughes, the Chief Technical Architect at Seattle Children’s Hospital; and Harry Labana, VP and CTO of AppSense. Aaron and Doug offered up their thoughts on the Cisco-Citrix partnership, and how Cisco is leading virtualization charge with its end-to-end solution. Harry provided insights around desktop virtualization and AppSense’s role in creating flexibility and a rich user experience. Jake, as a customer who has implemented virtual solution, discussed the nuts of bolts of implementation, and talked about key points to take into consideration when contemplating a deployment.

I chatted with the panelists after the session, and they each offered up their top takeaways from the discussion.

Want to learn more about the details of the panel discussion? Read on for tips and lessons learned around implementing a virtual desktop solution. Read More »

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Cisco Week in Review with Top Partner Headlines and News

June 2, 2011 at 5:02 pm PST

This week in Partner Update, Andrew and I cover a variety of topics, from ways to help partners differentiate to huge WebEx deals to B2B social media tips. And a lot more.

This time around, we also test out QR codes, a new way for you to get more information about the topics we cover. QR, short for quick response, is a barcode that you’ll see along with the URLs in our videos. To take advantage of the codes, simply download a QR code reader for your mobile phone (I used i-nigma for the iPhone).

When you see the QR code box appear on the bottom-right side of the video, simply open the app and snap the image using your reader. The reader will then automatically take you to a specified site or resource. We hope you like this new feature. Let us know what you think.

Now, let’s get to some news…

And, if you’re not a fan of QR codes, no problem. Keep reading for a text summary with links and timestamps so you can follow along with what we covered in this newscast.
Read More »

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How Do You Balance Network Innovation with Standards?

June 1, 2011 at 4:57 pm PST

Do you recall what it was like before email? Nah, me neither. If you were around for the pre-email/pre-personal computer era, you may recall sending someone a letter written using a pen and paper. The only way the letter would arrive safely was (and still is) to affix a stamp to it. Feels like ancient history now when it’s possible to email a message around the globe within a matter of moments.

Suffice it to say, technology has advanced the method and speed at which we communicate. But innovation hasn’t happened in a vacuum; the standards governing the technology industry have evolved, too. Just imagine what your digital life would be like if we didn’t create standards. Would you want to put postage stamps on your email messages?

Of course, the question is, how do you balance innovation with standards? Without standards, you may miss out on the brilliant innovations that have come before (security and a framework that keeps things running smoothly, to name a couple). But rely too heavily on standards and you miss out on future innovation.

In our continuing coverage of the Seven Myths Around the Good-Enough Network on Silicon Angle, we explore myth number four--The Standards Myth.

Read More »

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