Did you know that the hosted virtual desktop market is expected to reach 15 percent of the worldwide enterprise desktop and laptop market by 2014? That means over the next few years, more and more of your customers will be looking to deploy virtual desktops using a solution that is scalable, reliable, and secure. With new products from Cisco and Citrix, you can equip your customers with the best desktop virtualization experience.
Today Cisco has unveiled the next phase of its Virtualization Experience Infrastructure (VXI), enabling an uncompromised virtual desktop experience. Endpoints that are now available enable high-quality voice and video in virtual desktop environments.
Additionally, through a strategic alliance, Cisco and Citrix will improve virtual desktop end user experiences by offering solutions that ease the deployment of high-definition virtual desktops over a highly secure, “Citrix optimized” Cisco network. Cisco Wide Area Application Services (WAAS) has been optimized for Citrix XenDesktop to help your customers reduce the bandwidth necessary to deploy desktops virtually over wide area networks (WAN), enabling better scalability and optimal end-user collaboration experiences.
Everyone looks forward to Friday: it’s the end of the workweek afterall! We get to enjoy dinners out with friends and family, head to the pub, go out dancing, or just have a quiet night at home with a bottle of wine and a movie.
While I definitely look forward to many of those things, too, another thing that caps off the week nicely is to catch up on all of the interesting technology news that took place. This week, Cisco had two networking announcements: one on the Cisco WAAS portfolio and the other regarding everyone’s favorite switch (Catalyst).
Let’s take a closer look at some of this week’s news highlights:
Cost always plays a big part in purchase decisions. It’s certainly a factor as I consider buying a new car. As you’re well aware, purchasing a new car isn’t just about the initial cost. In my case, I’m considering reliability, speed (not that I need to go that fast carpooling my kids to school), mileage, and looks to a certain extent. (I just can’t bring myself to drive a minivan.) But what does buying a car have to do with your customers, or IT spending for that matter?
To put it simply, customers often cite initial cost as a big factor in their network decision-making, too. But if they are looking only at CapEx when purchasing new equipment, it’s the same thing as only looking at the initial cost of a car: They’re not seeing the entire picture.
Total cost of ownership, or TCO, is a better metric to assess network cost, because it considers the full impact on IT spend, including CapEx, services, labor, bandwidth, and energy consumption. And TCO is not just a measure of the initial expense, but of how much equipment will cost over its lifetime.
In June 2011, Cisco commissioned a third-party business consulting firm to analyze the true TCO of the network, comparing the quantitative costs of acquisition, support, labor, bandwidth, energy, and product longevity. The firm also assessed qualitative business benefits like network uptime, user productivity, and security.
The quantitative results alone show that a network built on Cisco’s architectural approach can yield up to a 13% better TCO, building a powerful business case for you to take to your customers about why the choice of networking gear matters.
Here are some facts drawn from the findings, which support Cisco’s firm belief that a strategic next-generation Cisco network architecture delivers superior value and lower TCO: Read More »
One of the best parts of my job is the opportunity to meet with Cisco partners around the world.
We just wrapped up the most recent Cisco Partner Executive Exchange (CPEE) with our Latin American partners in beautiful Buenos Aires, Argentina. This vibrant city was a great backdrop for a lively discussion about opportunity, technology, programs, and partnership.
We shared Cisco’s vision and the actions we are taking to create the Next Cisco to simplify and be more agile. They agreed with our strategy to be simplified, focused, agile and a bit more aggressive with the competition.
Partners here are positive about growth, and while they foresee some economic challenges in some parts of the region, most said they expect to grow by 20% or more by next year. They are excited about the opportunities, especially around Collaboration and Data Center and the potential of Cloud.
Latin America has led the way for programs like TIP (Teaming Incentive Program) and the Partner Led model. So they were very interested in how we have evolved these over time to be able to make them more global and consistent. As expected, they gave us some great feedback.
This post is the fourth in a series we’re featuring from Amazon Consulting. Amazon Consulting is a partnering services firm dedicated to helping companies elevate the impact of partnering. The author of this post is Cary Tengler, Director, Client Services.
As Bob Dylan once famously sang, “The times, they are a’changin’.” Recent changes in technology—specifically with cloud computing—have moved technology service providers into an increasingly prominent role in the IT services delivery market.
Many vendors recognized early on the broader value of technology service providers, or TSPs, and created programs to support their role in the partner ecosystem. For instance, “Cisco Powered Network” branding and joint selling efforts have long been a part of Cisco’s service provider strategy. And it appears the rest of the IT vendor community is coming to the same conclusion.
A recent Amazon Consulting survey of 64 global IT vendors found that 70% view service providers as “very strategic” in their go-to-market plans and only 12% of the vendors viewed them as “customers and not partners.” This increased industry focus on TSPs as part of the emerging “cloud channel” makes it imperative that Cisco’s VARs take a closer look at their own cloud services and partnering strategies. Read More »