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Where Are You Focusing Your Sales Efforts in 2013? Check Out the Lucrative Mid Market

Are you looking to grow your business and boost profits?  With close to 500K businesses and an estimated addressable market of $21B globally, mid-size customers offer partners a lucrative selling opportunity.

I recently presented at the Alexander Group’s Chief Executive Forum, an event for Global 2000 leaders that explores sales-related topics and innovative solutions.  After the event, I sat down with Alexander Group Senior Vice President Gary Tubridy to discuss how Cisco is engaging with our partners to do more.  In particular, we discussed how we are enabling our partners to sell into the Mid-Market with Partner Led, the go-to-market model that empowers and rewards Cisco partners to lead sales with midsized and small customers.

Watch the full interview or read on to get the highlights.

Read More »

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What Cisco Partners Need to Know About the New Release of VXI

Cisco partners have told us multiple times that the Virtualization Experience Infrastructure (VXI) continues to be the Gold standard for Virtual Desktop Infrastructure (VDI). We appreciate your input. At the same time, we know there’s more we can do to help you.

So we’re happy to share with you that a new release of VXI comes out today. What does this mean for you?

Let’s have a look first at what’s new, how this meets your customers’ demands, and then how that applies to your business.

First, key to the announcement is an opportunity for partners to now offer Cisco’s collaborative services, enabled by Cisco Jabber. This means customers can select the work style most suited to their needs: mobile, fixed, and now virtual. Cisco Jabber for virtual environments is enabled by Cisco Virtualization Experience Media Engine (VXME), a new software component that delivers high-definition video and voice communications to be integrated as part of a virtual desktop session.

Why is this important for your customers? Read More »

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Partners: Boost Your Success in 2013 by Increasing Your ‘Hiring Power’

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This is the second in the Cisco Partner Talent blog series helping partners attract, develop, and retain the right people with the right skills at the right time. This month’s blog post goes into detail about stage two of the Cisco Fit4Talent Employee Lifecycle: Attraction and Hiring.

An aging workforce and changes in required skillsets can lead to a staff shortage for Cisco partners. 

In fact, according to the McKinsey Global Institute’s 2012 World at Work study, developed countries will be short up to 85 million medium-skilled and highly skilled workers by 2020.

This means employing best practices for sourcing, attracting, and hiring top talent is more important than ever. And by following the Talent Attraction Lifecycle, you will exponentially increase your ability to address staffing needs in 2013 and beyond.

What is the Talent Attraction Lifecycle and how can it help you? Read More »

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New Year, New Webcasts Cisco Partners Can’t Miss

Photo courtesy of: http://christmasstockimages.comI don’t know about you, but after a long holiday break it usually takes a few days for me to get rid of vacation brain. Between all of the emails to respond to and phone calls to return, how does one find the time to also stay up to date on the latest partner news?

Well, we’re here to help! While we can’t answer your emails or return phone calls for you, we’ve highlighted three upcoming webcasts that should help ease you back into work mode. Check them out and register below. There’s something for everyone.  Read More »

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Thank You for Your Partnership—and We Wish You a Prosperous 2013!

As 2012 comes to a close, we at Cisco want to thank you for your loyalty, commitment, and hard work. It truly is partners like you who have made all the difference this past year.

But before you ring in 2013, watch this video—our partner leadership team has a special message just for you.

So what did we accomplish, together with our partners, in 2012? Here’s a summary of the top Cisco partner news. Read More »

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