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Top Cisco Partner Headlines: Cloudy with No Chance of Rain, Sustainable Partner Programs, and Marketing Tips Galore

“Take risks—no one is going to die!”

This was just one piece of business wisdom we heard from Jeffrey Hayzlett, former Chief Marketing Officer at Kodak and author of the book Running the Gauntlet.

Jeffrey spoke at Partner Velocity, Cisco’s biggest partner marketing event of the year. We’ll share more words of wisdom, interviews, and tips we recently brought home from the event in this episode of Partner Update.

We’ll also cover a number of cloud-related stories, including cloud marketing resources, Light Reading’s Cloud Mega Test results, the Cloud Partner program, and how to ease cloud deployment of the Microsoft Private Cloud solutions. We’ve also got a host of new partner resources and templates, plus our Tweet of the Week.

Have five minutes to spare? Tune in now and get all your Cisco partner news.

Need more info? Keep reading for links, descriptions, and details on each item covered in our newscast.

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Partner Alert: Customers Put Relationships First

When it came time to build a 370,000-square-foot, 72-bed healthcare facility featuring state-of-the-art services, the Chickasaw Nation had a number of important decisions to make. Among those were how to deliver excellence in medicine, tranquility, and healing to Chickasaws and other Native Americans.

Also important, according to Chuck Dougherty, CIO for the Chickasaw Nation, was providing reliable, seamless, and secure communications across its healthcare community. But technology wasn’t at the center of his decision.

In the video below, Dougherty explains how selecting to work with Presidio—a Cisco Master Security and UC Specialized Partner based in Greenbelt, Maryland—was less about technology and more about relationship building.

So what can you learn from Presidio about its commitment to customers? Read More »

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Why Contact is King, How to Build Extreme Trust, Fascinate Your Customers, and More from Cisco Partner Velocity

In this special edition of Partner Update, we bring you the top partner news from Cisco’s annual partner marketing conference Partner Velocity 2012, in Las Vegas.

During the three-day event, partners learned how to make marketing innovation happen from marketing experts, attended workshops, and even got some one-on-one time with Cisco executives. Oh yeah, there was even a little bit of time for some Las Vegas fun and entertainment.

Watch this video to catch up on all of the news from the first two days of Partner Velocity 2012.

Check back next week for full interviews with all of the speakers mentioned in this video and we’ll be adding speaker interviews to the Partner Velocity 2012 playlist on YouTube.

Keep reading to get key links—and a full transcript and links to everything we covered in Partner Update. Read More »

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The Glitz, the Glamour … the Cloud? Cisco’s Week of Partner Marketing Kicks off with Cloud News

The Vegas strip is alight with slot machines, neon lights, and…Cisco partners attending Partner Velocity, Cisco’s annual partner marketing conference.

The event kicks off tonight at The Palazzo in Las Vegas, where partners from around the globe will spend the next few days making marketing innovation happen.

Attendees will learn from an all-star lineup of speakers—from best-selling authors Daniel Pink and Sally Hogshead to social media superstar Chris Brogan—who will share insights around cloud marketing, motivation, fascinating customers, crafting, and standing out. (Full Velocity event agenda here.)

And speaking of cloud marketing, whether you’re in Las Vegas or not, the Cisco Cloud Marketing Kit is now available to help you position and market your cloud-based solutions to customers and prospects. It’s completely free and is packed full of resources: collateral, presentations, sales tools, campaign/program links, and more.

Are you ready to make marketing innovation happen?

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NetApp and Cisco Help Ease Deployments of FlexPod with Microsoft Private Cloud

This morning NetApp and Cisco announced how the companies are helping channel partners sell and deploy their FlexPod design architecture with Microsoft Windows Server Hyper-V. This is a major expansion of our partnership with Microsoft, so I picked up the phone and called Rick Snyder, vice president of Global Strategic Partner Organization here at Cisco to ask him a few questions.

Q: What’s the deal with this FlexPod solution with Microsoft? And what do our channel partners need to know about it?
A: So, Alex, today Cisco release a new Cisco Validated Design for the FlexPod shared infrastructure with Microsoft Private Cloud solutions to help ease deployments of the Microsoft Private Cloud solutions built on our shared infrastructure with NetApp. Also, FlexPods can be purchased pre-integrated for our US and Canada Channel partners through our work with Avnet. As part of its FlexPod Services, Avnet offers many different applications preloaded on the FlexPod.

Q: Shared infrastructure? Is that like a timeshare?
A: (laughs) Well in a way yes, but rather than a room in a Caribbean, we are the data center hardware in the data center. We’ve furnished the data center with the necessary hardware to house many different applications from VMware, Citrix, and now for our Microsoft Private Cloud customers. We feed these applications with data center resources like computing, industry leading memory, network bandwidth, and storage capacity to offer end users an enjoyable experience.

Q: So how popular are these FlexPods? Read More »

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