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Increase Wallet Share–and Help Customers Get More from Their Networks

It’s quiz time! Which of the following is true?

a) Every second, one hour of video is being uploaded to YouTube.

b) Four years from now, there will be 7.1 billion mobile connected devices.

c) By 2015, Internet traffic volume will be the equivalent of downloading every movie ever made.

d) All of the above.

I’ll give you a moment to ponder…give up? The answer is d: all of the above.

Are your customers ready for this influx of data, video, and devices? Not to worry. Cisco has you—and your customers’ networks—covered.

Today, Cisco is again leading in switching innovation by supporting 100, 40, and 10 Gigabit over Ethernet (GE) for Cisco Nexus and Catalyst switches. These advancements are fully scalable, intelligent, and cloud-ready—and apply to the campus and data center.

For partners, this provides a very profitable opportunity to help customers improve and upgrade their networks as they embrace cloud computing and mobility, continue to load up the network with video, and struggle to get their arms around the data deluge.

So how do you begin the conversation with customers? Read More »

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Know It, Use It, Sell It: One VAR’s Journey with Cisco HCS

Would you buy a car from a dealership where none of the salesmen knew how to drive? Or order prime rib at a restaurant where the chef was a strict vegetarian? What about when it comes to your customer’s network? Are you willing to risk installing products that you don’t have firsthand experience with? I’m guessing the answer is “no.”

When making purchases, big or small, customers want to have confidence that the company they partner with has in-depth knowledge and can stand behind the products they sell. Consider Amy Smith, Director of Collaboration at Nexus IS and a Cisco Gold Certified Partner. She’s committed to live by her company’s marketing motto: “Know it, use it, sell it.”

This was the case when Nexus IS decided to add Cisco’s Hosted Collaboration Solution (HCS) — an offering that allows partners to provide a wide range of Cisco collaboration applications to their customers as a subscriber-based service—to its portfolio. Their first step was to go the wholesale route and participate in Neutral Tandem’s proof-of-concept trial. This was an easy decision, since Nexus IS always tests new products on its own network before installing them on a customer’s network. It’s all about fully understanding, embracing, and discovering best practices of a product before offering it for sale.

Think HCS would be a great addition to your list of offerings?
Learn about Nexus IS’ trial experience and why the timing is right for the HCS market. Read More »

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Built for the Network: Built by Cisco Partners

Before we could write, film videos, watch TV, or tweet, stories served as the way to share information and convey data.

But even in the digital age with information coming at us from every angle every second, it’s the power of stories that compel us to buy, that make our customers  trust us, and it’s how the best marketers convey information.

Cisco’s new Built for the Network campaign is helping us to reach out to customers through videos and success stories that we’re currently rolling out via television, print, digital, mobile and social media. These stories showcase the power of Cisco and its partners and we want to ensure that you have the tools to spread the word, through this and your own campaigns. I would also like you to participate and will show you how.

First, watch the most recently launched commercial.

Keep reading for details on how to participate in the campaign and reach more customers. (It could be your business featured in an upcoming commercial or video.)

Read More »

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Tap into the ‘Force’ to Drive Your Success in 2012

Have you heard the news? 3D versions of the Star Wars movies will begin rolling out in 2012. I know some sci-fi geeks…ah, friends…who can hardly wait.

Me, I prefer Force 3. I like to think of them as the living, breathing version of Star Wars. No Darth Vaders, no jittery C-3POs, but plenty of Luke Skywalkers—regular “heroes” intent on designing technology solutions with a relentless focus on meeting their customers’ business needs.

But what really grabs my attention in their video below is that Force 3 gets it, they truly do. As a thriving Cisco Master Partner, pushing products isn’t on their intergalactic radar— it’s not even within low-earth orbit.

So if it’s not selling gear, what’s Force 3’s strategy for success? Read More »

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Want a Network ‘Recipe’ to Increase Partner Quarterly Bookings?

Photo credit: foodily.comIf I were cooking lobster risotto for the first time, I probably wouldn’t just leave it to trial and error, hoping for the best. I would go to my favorite website for recipes that had already been tested by fellow home chefs. It’d either be that or order pizza again.

So, when it comes to networks, wouldn’t it be great if there was a similar resource—a place you could tap into to find successful “recipes” for building your customer’s network without having to start from scratch?

Well, there actually is a resource available to Cisco partners and it’s free! Cisco SMART Designs is a portfolio of validated and replicable network solutions, optimized to meet the needs of Cisco partners serving small business customers with up to 250 users. By removing the guesswork from building the right network for your customers, you can make your operation more profitable and help protect your customers’ investments.

If that isn’t enough to convince you to tap into this free resource, how about this fun fact?

Select partners worldwide using Cisco SMART Designs have 52 percent higher average quarterly bookings than those who don’t.

Ready to get started? Read on to learn more about the benefits of using Cisco SMART Designs and how to access this free resource today. Read More »

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