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New Social Media Ebook Offers Free Guidance to Cisco Partners

November 10, 2011 at 10:15 am PST

Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!

We’ve marshaled our resources and developed an ebook, “The Cisco Channels Guide to Social Media” to help Cisco partners develop a strategy, set goals, and launch a social media presence.

Take a look at our ebook, download a copy, and share the link via your social networks. Be sure to let us know in the comments if this book was helpful, if you have your own social media successes and insights to share, and which tools you’d like us to cover next time.

Keep reading to view the ebook and download your own copy.
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TweetChat! Meet Cisco’s New VP of Global Partner Marketing, Ask Your Questions Live

November 7, 2011 at 11:59 am PST

Often new leaders take some time to ramp up and get settled in a new role, but Cisco’s new Vice President of Global Partner Marketing Amanda Jobbins who has been on the job just a few short months isn’t sitting by idly.

In her interview with Channel blogger The VAR Guy, Amanda laid out five core priorities to help partners engage with end customers and how she wants to: “Make Cisco the world’s preferred partner marketing experience.”

She also chatted with CRN about ways Cisco will be investing in partner marketing, new customizable campaigns to help partners sell to customers, and new incentives.

Between new innovative offerings and focus on existing marketing programs for partners, like Partner Velocity, it’s clear that Amanda has a lot on her mind.

Watch this video to see what else Amanda has on her mind.

We know you have a lot on your mind, too. Have a question for Amanda? Here’s how you can chat with her live. Read More »

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Free Your Customers from Network Tyranny with the Right Network

Error messages. Network outages. Photocopiers that spew toner in your face. These are the things that a bad day at work are made of.

But what happens when one employee has had enough and channels his inner William Wallace? Find out if he frees his fellow co-workers from the tyranny of a network gone bad. Will he enable his team to experience the freedom and enhanced business productivity that a robust network can provide? Read More »

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Register for Virtual Partner Velocity: Ideas, Innovation, and Air Sandwiches

November 2, 2011 at 3:50 pm PST

Have you ever tried to eat an “air sandwich”? You can probably guess that it’s a sandwich with two slices of bread and nothing inside. Not too tasty.

In business, an air sandwich happens when strategy is decided by a few people at the top with no input from the rest of the company, leaving a gap or a bunch of air in the middle.

And if you look at the world’s most successful companies, they share a few common traits: creative thinking and problem solving, along with a collaborative work environment.

These are the keys to a company’s success, according to Nilofer Merchant, speaker, Harvard Business Review columnist, business strategist, and author of the book The New How: Building Business Solutions Through Collaborative Strategy.

Nilofer is the next Virtual Partner Velocity speaker on the topic of “Igniting Performance” and in her hour-long session, she will:

  • provide actionable ways to leverage the best ideas within your company
  • show you how to create a clear vision
  • offer tips for collaborating effectively
  • provide tactics for co-creating success
  • and how you can ensure the entire company is invested in an idea

In short, how to put some meat (or for vegetarians, perhaps some cheese or peanut butter) into that dry air sandwich.

Want to participate in the broadcast? Find out how to sign up. Read More »

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Ghosts, Routers, Zombies! Get Top Cisco Headlines with Partner Update, Halloween Edition

October 31, 2011 at 9:15 am PST

Happy Halloween! Whether you’re commemorating today by telling spooky ghost stories, visiting a haunted house, dressing up in costume, enjoying some colcannon, having a soul cake, or going door to door with the kids yelling “trick or treat!” for candy, have we got a real treat for you.

For this haunted Halloween Partner Update newscast, Andrew and I dress up in costume and cover the news (as always, in less than five minutes).

This week’s headlines include: new innovations across our data center and switching portfolio, Aironet 3600 Series Access Points, a recap of our recent Partner Velocity broadcast covering LinkedIn tips for B2B, details on the next Partner Velocity broadcast on igniting performance and innovation, our 21 favorite mobile apps, how to join our upcoming TweetChat with new VP of Partner Marketing Amanda Jobbins, and much more.

So watch this ghoulish Partner Update, if you dare.

Trick or treat? Keep reading for more details and links to all of the stories we covered, along with timestamps so you can easily find each item in the video.

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