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Words Of WISDOM At Cisco Marketing Velocity

As Cisco Marketing Velocity wrapped up in Cannes last week, Sherri Liebo, Cisco’s vice president, global partner marketing, offered a final takeaway and call to action to the 200 Cisco partners in attendance.


Repeat: “What I say and do differently on Monday.”

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Cisco Partner Weekly Rewind – April 19, 2013

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

If you’re at all involved or interested in Cisco’s partner marketing efforts, this was your week. Cisco’s seventh Marketing Velocity conference kicked off in Cannes, France, and built momentum over three exciting days of main stage presentations, breakout sessions and networking, as well as a great party or two.

Among the highlights, we’ve recapped the winners of our inaugural Cisco Best Integrated Marketing Campaign Awards, and talked with Cisco Senior Vice President Karen Walker about the shift going on from lead and demand generation to true revenue marketing.

What did partners think of the event? We’ll have lots of wrap-up content to come in the next week, but for now make sure you check out partner perspectives from the first two days of the show below. As a reminder, you can see all of the day-to-day action via our @partnervelocity Twitter handle, too.

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Cisco Marketing Velocity 2013: A Glimpse Into the Future of Marketing

There’s something in the air here in Cannes. Call it a buzz, call it anticipation, or call it a glimpse into the future of marketing.

This week, I’ve been meeting with more than 200 partner marketing executives at Cisco’s annual Marketing Velocity event. The conversation here is very much about our profession being at a massive inflection point – one where we can completely change the face of marketing and where it’s going.

What will change marketing’s role at the business table is the concept of revenue marketing – marketing as a true, accountable partner with the sales organization with the goal of driving growth. That means not only creating demand, but also accelerating the time to revenue. It means not only producing events that customers love, but also tracking how the event moved them along in their buying process.

Watch this video as I share my key takeaways for Cisco partners on revenue marketing.

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Best Of The Best At Cisco Marketing Velocity

It’s been a great week at Cisco Marketing Velocity in Cannes, and we hope you’ve been following all the action on the @partnervelocity and @cisco_channels Twitter handles, as well as here.

During the event, we celebrated Cisco’s Best Integrated Marketing Campaign awards, recognizing some of the most successful marketing campaigns delivered by Cisco partners all over the world. Each winner was judged by region and evaluated based on utilization of Cisco resources, creativity and innovation, business impact, and overall alignment to Cisco, including technology and architecture messaging.

Please join me in congratulating the 19 winners, pictured below with Cisco’s top channel executives.

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Where Cisco, Microsoft And Partners Win Together In Data Center

It’s a complex world of ecosystem partnerships out there, and it’s important to remember that while technology providers such as Cisco and Microsoft compete in areas such as collaboration and unified communications, they’re also tightly aligned in areas such as data center, where there’s a huge opportunity for Cisco and Microsoft partners to take joint solutions to market.

Cisco and Microsoft took another step in that alignment last week, thanks not only to the integration of Cisco Unified Data Center architecture with Microsoft Fast Track solutions, but also joint marketing and other activities to enable partners that sell both companies’ data center technologies.

The integration itself is a compelling one. Microsoft customers, for example, will be able to have programmatic access to the Cisco Unified Computing System, which gives them a lot more insight and control into how their Cisco Unified Data Center assets work in concert with Windows server and application software. (Here are some more of the details, including specifics on Cisco Nexus 1000V and Cisco UCS.)

Also new is that Cisco will offer several Fast Track solutions that provide customers a reference architecture using technology from Cisco and EMC, under the VSPEX architecture, or from Cisco and NetApp, under the FlexPod architecture. Both of those reference designs have been validated for Microsoft’s Private Cloud Fast Track program. Read More »

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