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Cisco Partner Weekly Rewind – April 5, 2013

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Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

Andrew Sage, Cisco vice president, Worldwide Partner-Led, has good news for top-performing participants in Partner Plus: you’ll not only be recognized as part of Cisco’s new Winners Circle sales initiative, but you’ll also get to attend a special event at a luxury resort with some of Cisco’s key executives. You heard it right: prime networking, a gorgeous location, and an earnest reward for the hard work that goes into building and executing on Partner Led solutions.

It’s all part of the ongoing expansion of Partner Plus, including, as Andrew mentioned, new Partner Led Sales Excellence Training.

“You leverage the same content the Cisco sales team uses, meaning that partners and the field are on the same page when it comes to the fundamentals of business planning for an account or territory,” Andrew explains. “In turn, you can better manage sales.  It’s truly a collaborative learning process that we have seen transform partners from salespeople into more strategic advisors that get at what customers really want and need.”

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Partners, Are You Learning Faster than Your Competitors?

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This is the fourth blog in the Cisco Partner Talent series, helping partners attract, develop, and retain the right people with the right skills at the right time. Last month’s blog discussed the importance of “emotional” onboarding. This month’s blog post goes into detail about stage four of the Cisco Fit4Talent Employee Lifecycle: Learning and Development.

It’s hard to predict the future, but one thing is for sure: technology will continue to evolve and your business will, too. The question is: will you still be able to beat your competition as the industry shifts and the rules change?

The answer may lie in your people. Are you offering them the training they need to succeed? Just as important, are you seeing a solid ROI from those offers? A recent article available to Cisco partners sheds light on these questions and more.

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Cisco’s New Partner Led Training Could Win You a Trip to a Luxury Resort*

We estimate there are approximately 1.4M potential mid-size and large customers globally. Reaching them with the right message and the right offerings at the right time is not trivial, nor is it something that just luckily happens. It takes a good understanding of the sales cycle and most importantly the knowledge of how to start the conversation around business planning and strategy. There is lots of new business to be won and Cisco is committed to your success with these customers.  Cisco’s new Partner Led Sales Excellence Training can set you on the right path.

Effective business planning is an important value that we bring to the customer.  A roadmap and a list of recommendations helps customers make strategic decisions across their organization without having to piece together all the offerings and connect all the dots themselves. That level of planning and consulting ultimately secures your place as a trusted advisor with the customer.

The new Partner Led Sales Excellence Training Modules help you get started.  Read More »

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Cisco Partner Weekly Rewind – March 29, 2013

Partner-Weekly-Rewind-v2

Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

Sherri Liebo has been named Vice President, Global Partner Marketing, overseeing Cisco’s Strategic Partner Marketing, Channel Programs, Services Partner Marketing and Strategic Partner Communications teams. Bruce Klein, senior vice president, Worldwide Partner Organization, talked about Sherri’s appointment here on the Channels blog and why this is such an important role at Cisco. ChannelnomicsCRN and Channel Partners were among the first press to cover it on Friday.

CCNA Redesigned

As you may have seen, Cisco redesigned the CCNA Routing and Switching certification with new training and curricula. It’s part of an overall effort to better align Cisco’s certifications to the demands of an IT industry undergoing paradigm shifts like the Internet of Everything phenomenon we’ve been talking about for a while now. It’s also a way to better train engineers for the types of dedicated, segment-specific jobs that are going to be in high demand over the next few years.

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A New Leader For Cisco Global Partner Marketing

The continued evolution of Cisco’s partner-facing teams is critical to Cisco’s partner strategy and our partners around the world. In that regard, I’m very pleased to announce Sherri Liebo as Cisco’s new Vice President, Global Partner Marketing — effective April 1, 2013.

In her new role, Sherri will take on ultimate responsibility for Cisco’s global partner marketing programs and initiatives, from our highly regarded Marketing Velocity conference (scheduled for next month in Cannes, France) to all of the offerings and co-marketing resources you see on Cisco Partner Marketing Central.

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