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How Cisco Partners Win in the Midmarket

Admit it: you hear Cisco and automatically think enterprise networking leader. Well, it’s time to expand that thinking. This week at Cisco Partner Summit we are officially turning the spotlight on the midmarket and the opportunity it offers Cisco channel partners for growth and profit.  With 1.4 million midsize businesses – which we define as companies with 100-1000 employees – spending an estimated $25 billion on technology and $30 billion on services by 2016, we know this is the right market to focus on with our channel partners.

Faced with market trends such as mobility and cloud, today’s midsize businesses have rapidly increasing IT demands with limited resources. They have many of the same needs as a big business, but smaller IT staffs and budgets to meet them. To remain competitive, mid-sized businesses need to be able to evolve quickly to address today’s business challenges and prepare for the future. This is where Cisco and you, our channel partners, can help.  Read More »

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Your Cisco Partner Summit To-Do List

After months of planning and preparation, Cisco Partner Summit officially kicks off tomorrow morning here in beautiful Boston. Whether you’re attending live or joining us through Cisco Virtual Partner Summit, here are 10 things to remember as we get underway.  Read More »

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Cisco Partner Weekly Rewind – May 31, 2013


Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

It’s time for the big show! Today is the last business day before Cisco Partner Summit kicks off in Boston next week, and by now, you’ve heard plenty of information about how to follow Partner Summit using social media, what our executives are thinking, and even what some members our global press and analyst community are interested in.

Be sure to register for Virtual Partner Summit if you won’t be attending live, and no matter how you’re engaging, make sure you stay in the conversation. Use hashtag #ciscops13 early and often.

In case you missed it, we also asked a number of your Cisco partners peers about the importance of Partner Summit and what they’re looking forward to from this year’s program. Check out what they have to say.

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New VP for Cisco APJC Partner Business Group

Cisco’s partners are a critical building block for capturing the opportunity and growth that Asia Pacific, Japan and Greater China (APJC) present. The Cisco Partner Organization in APJC is set to capture the next wave of market transitions with our partners, and with this in mind, I am very pleased to announce Scott Brown as the new Vice President of the APJC Partner Business Group.

In his new role, Scott will be responsible for building and evolving our Cisco partner team, both in the theatres and across the region. He will ensure the teams become business advisors to our partners and Go-to-Market (GTM) unit leaders in order to drive strategic business accounts, territory planning and coordination activities that are required to deliver product, services and Cisco Capital growth. Scott will report directly to Cisco Senior Vice President of APJC Jaime Vallés, and he will also be aligned to the Worldwide Partner Organization as a key member of my leadership team.

Read More »

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Partner Voices: Why Cisco Partner Summit Matters

The convention center is prepped, the exhibits and demos are built, the meetings are booked, the hotels are reserved, the big keynote screens are powering up, and in a few short days, we’ll be kicking off Cisco Partner Summit 2013 in beautiful Boston, MA. Consider this a reminder to follow along here on the Cisco Channels blog and on Twitter, Facebook, LinkedIn, YouTube and Google+ for all the action.

If you aren’t going to be with us live, register for Virtual Partner Summit and enjoy a range of sessions and Cisco executive chats created just for the virtual program. Keep an eye out for our Roving Reporter. Join our contests and win great prizes. Download and use our Partner Summit 2013 Event App and Augmented Reality App. Follow our Partner Ambassadors and read their impressions. Tag everything you post with #ciscops13. Above all, be in the conversation and let us know what matters most to you as we discuss Cisco’s channel and technology strategies for the coming year.  Read More »

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