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Why Distributors Create Value for Cisco and our Partners

The success of distribution at Cisco is no longer a secret, thanks to Scott Brown’s recent interview with CRN. Of course, it was no secret to me–our distributors have been an important part of our channel strategy from the beginning. But I’m extremely proud of Scott and his team for driving the more recent growth and deepening our relationship with our distributors.

Those who know me, know I’m all about relationships. And I believe that the success and growth comes, not just from Cisco’s relationship with our distributors, but also from the relationship our distributors have developed with our channel partners. Together, we deliver greater value for our partners.

As customers begin to demand new consumption models, I believe distribution will play a significant role in helping partners evolve their business models more quickly to profitably deliver cloud and managed services solutions. Our commitment to a partner-centric sales and services go-to-market model doesn’t just apply to our traditional channel partners. As more solutions move to the cloud, we plan to work with our major distributors and leverage their capacity and their relationships in order to scale.

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Make Your ‘Play’ in the BYOD Revolution–Your Customers Will Thank You

Everybody’s doing it. Your colleagues. Your customers. Maybe even you. But how can you profit from the BYOD midmarket revolution? For those not familiar with the acronym, that’s “Bring Your Own Device”—or, as we like to call it, the BYOD “Your Way” experience.

But just how big is the opportunity for partners? Already, more than one third of the midmarket IT budget is dedicated to wireless LANs. And by 2014, 90 percent of organizations will allow personal devices for work use. So is there any doubt? Your customers need your help now to safely, affordably, and securely manage this explosion.

With Cisco, it’s easy. We just introduced a great partner value proposition in the form of our new Cisco Midmarket Mobility solution.

Ready to get started? Read More »

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Cisco Certified Refurbished Equipment Opens Doors, Close Deals, and Builds Trust

There’s no doubt about it. For some of your customers, budgets are tight. And while the economy is trying to recover, the outlook continues to be uncertain. On the upside, this presents an opportunity for partners to help customers stretch their dollars.

Just ask Cisco Silver Partner TERACAI Corporation. In a recent interview, the firm’s Senior Market Development Manager, Brett LaCourse, shared one of his company’s success secrets. It’s a “secret” you can begin to apply in your own practice today.

Here’s a hint:

“We consider Cisco Capital, in particular, Cisco’s Certified Refurbished Equipment program—another tool in our belt to help grow our business,” said LaCourse. “It’s a strategy that helps our customers save money, with the option of using leftover funds to accelerate architecture-based projects.”

Read more to learn about the benefits of this approach—for you and your customers. Read More »

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‘Bust’ Through Regional Barriers—Join Cisco’s Global Partner Network

Want to work globally—without setting up shop around the world? Today, you can do just that by joining the Cisco Global Partner Network (GPN). This forward-thinking program provides partners with access to global commerce capabilities. This means that you can more easily meet the global needs of your customers.

Here’s how it works. The GPN framework follows a five-step deal management process, which enables you, the “host” partner, to collaborate with “agent” local partners to deliver globally coordinated solutions to your customers.

To accomplish this, partners simply need to establish an agency relationship with other qualified Cisco partners and distributors (who are also enrolled in GPN) outside of your territory. You maintain ownership of the relationship with your customer and completely manage the global deal using Cisco Commerce Workspace. It’s a win-win situation for all parties, and here’s why you should get involved.  Read More »

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Cisco @ Microsoft WPC 2012: New Channel Partner Opportunities

Microsoft’s annual channel event – their Worldwide Partner Conference (WPC) – kicks off in Toronto in a few days on July 8. Cisco is a gold sponsor at WPC this year and we will be showcasing our Cisco UCS Intel-based server and Nexus switch families to the expected 15,000 Microsoft System Integrators, distributors, LARs, and VARs in attendance.

Cisco, with UCS and Nexus, provides tremendous data center engagement opportunities for channel partners to drive revenue generation. Microsoft will continue to roll out new product revisions for Windows Server, System Center, and SQL Server over the next few months.

With a 73 percent Intel Server market share as measured by IDC, Microsoft Windows Server and associated workloads are present in most all commercial and enterprise accounts worldwide. Here are a few actions you can take to leverage Cisco UCS and Nexus engagement for your clients and customers:

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