The care-abouts of our customers at both the business leader (CEO, CIO) and IT decision maker levels create interesting dynamics, triggered by a simple statement from employees: “Make me more productive using my personal choice of device.”
Beyond this initial conversation, CxO’s are looking at building a comprehensive workspace strategy, where user expectations centered on flexible work styles and collaborative services meet IT’s ability to be compliant, secure, and cost optimized. Current application virtualization deployments, call it cloud, are fuelling the urgency around defining, agreeing, delivering, and controlling a Unified Workspace strategy.
What are you, our partners, telling us?
- Help us win business in a scalable and pilot friendly model–one that delivers business impact quickly.
- How can we accelerate opportunities?
- With change in workspace services comes risk for our customers. How can we de-risk this environment?
- This is a multi-vendor solution with integrated Cisco cross-architecture components! Help us simplify our go to market!
Our response is Cisco Virtualization Experience Infrastructure (VXI) Smart Solution, a key component of EVERY customers’ evaluation of adopting new services in the workspace. Combining virtual desktop services, virtualizing business applications delivery, and collaborative services on top of this enable new levels of productivity and ultimately accelerate growth. Read More »
Tags: cisco channels, Cisco VXI
You’ve often heard me say that Cisco partners need to continue to evolve their businesses to stay competitive and be successful. As the trend for delivering technology as a service continues, now more than ever partners must evolve their business to support the demand for new consumption models, like cloud and managed services. And in order to support our partner’s evolution, Cisco is evolving our Partner Program with the availability of the new Master Cloud Builder Specialization.
As I announced at Partner Summit back in April, this new specialization brings together the data center architecture specialization, Cloud Builder designation and adds competencies to deliver solutions like Vblock, Flexpod, and VXI. Think of the new Master Cloud Builder specialization as the customer’s “one-stop shop” for the highest level of competencies for data center and cloud.
No matter which analyst report you read, the market opportunity for both private and public cloud infrastructure will be billions of dollars over the next several years. The Master Cloud Builder Specialization allows partners to differentiate even further to help capture a greater share of the rapidly growing cloud market.
Partners have a choice in the role they want to play in cloud (Builder, Provider, Reseller) and the level of investment they want to make. Cisco is committed to continuing to invest in the success of our partners, to help you optimize your business value and see the greatest return on your investment in Cisco.
Along with the availability of the new master specialization, Cisco is launching the Cisco Cloud Partner Marketplace. Created based on your feedback, this tool gives partners a place to market and promote their Cisco cloud-based solutions and services.
I encourage you to learn more about the new Master Cloud Builder Specialization and the Cisco Cloud Partner Marketplace and I look forward to our continued journey together in this ever-changing marketplace.
Find out what some of our partners had to say about the Master Cloud Builder Specialization.
Read More »
Tags: builder, Cisco, cloud, cloud partner, edison peres, eplus, marketplace, master, partners, sigmanet, specialization, video
The worldwide cloud services market will likely surpass US$109 billion in 2012. What’s more, the cloud services market is a high-growth sector within the overall IT marketplace, a recent Gartner report says. No shock there!
So what are you doing to take advantage of this shift? Cisco is here to help you create demand for your services and market them, too.
Last year, Cisco introduced the Cloud Partner Program. Today, the program has 133 approved Cloud Builders and 46 approved Cloud Providers. Collectively, the 46 Cloud Providers are offering more than 50 Cisco Powered Cloud Services to the market.
Today we’re taking the next step along that path and introducing a Master Cloud Builder Specialization that rewards channel partners who have proven capabilities to build and deploy cloud-ready integrated infrastructures using Cisco solutions and our partner cloud offerings across storage, virtualization, cloud management, and virtual desktop.
Essentially, Cisco is elevating the Cloud Builder role from a designation to a full-blown Master Cloud specialization. (After September 19, 2012, Cisco will no longer accept new enrollments or applications for the Cloud Builder or Cloud Infrastructure designations.)
The new Master Cloud Specialization comes with differentiated branding and incremental financial incentives, too. With this new specialization partners can create competitive differentiation and facilitate a new generation of IT and cloud services. We talked to Susheel Chitre who is the Director of Cloud and OEM Business Development at Cisco, and he told us some more ways that Cisco is helping partners help themselves and customers.
“We help partners differentiate services and offer support to help you build and sell unique solutions to customers so they can select the right cloud model and solution for their networks,” he said.
We’re not only helping you differentiate and build new services, we’re giving you new tools to help you market your solutions directly from Cisco’s web site. How’s that? Keep reading. Read More »
Tags: builder, Cisco, cloud, cloud partner, marketplace, master, partners, specialization, video
While the economy may be causing some headaches around the world, finding the right talent when you have a job opening is also tough. And this isn’t because there aren’t people out there looking. It’s finding the right person that can be difficult.
Part of the reason is that the workforce culture of IT is changing. KPMG recently reported that 80 percent of CIOs are having extreme difficulty hiring skilled talent to support future business goals. And the annual Cisco Connected World Technology Report concurs. There’s a skills shortage out there.
For partners, there’s no time to waste. It’s critical to have the right people on board at the right time. That’s why Cisco is offering Cisco Fit4Talent, a website rich with free information that addresses a wide variety of human resources and talent management topics. It includes tools, whitepapers, videos, best practices, and more—it’s your one-stop shop to help you succeed at every stage of the entire talent management lifecycle.
Get started today with this free partner talent resource. Read More »
Tags: cisco channels, Cisco Fit4Talent
Yesterday, I shared information on how to get started with social media listening, what to listen for, and the types of information you can gain from listening. Now that you have an idea of what your customers and prospects are saying, what are you going to do with all of that information?
Well, that’s when the good stuff happens! The insights you’ll get from social listening will help you:
- Build your social media marketing strategy – you’ll have more insights about your audience, who exactly is participating in social media, in which social channels the conversations are happening, how frequently and actively are they posting, and what they are talking about.
- Have a dialogue with customers and prospects – you want to do this carefully, thoughtfully, person-to-person, and with a customer-service mentality, but participating in social media conversations gives you the chance to thank fans, find prospects, help those with problems or questions, discover problem areas you might otherwise have missed, and build better relationships with your community.
- Share what you learn with the rest of your organization – product feedback will be useful to your support and development teams, lead opportunities will get sales excited, your executives will want to hear about emerging trends and what kinds of business problems customers are looking for technology to solve, and marketing can see the traction that offers and marketing campaigns are getting.
As an example, here’s a situation where we were getting feedback via social listening from customers about challenges with firmware downloads. We responded to this disgruntled person (who clearly was appreciative of our efforts), but it also led us to put a temporary fix in place to make the experience easier while we worked on the longer-term solution.
Here at Cisco, we have a central Social Media Listening Center where we are continually tracking mentions of the company, key technology areas and events. It functions as a command center to route questions, issues or even potential leads to various teams across Cisco (many of whom are also doing their own ‘deep-live’ listening work for their specific area of expertise). We also can launch listening centers for special events, including our recent listening center in London for the 2012 Olympics.
We’re also eager to share some of our social listening highlights with you, our partners! Read More »
Tags: Cisco, ciscochannels, customer engagement, partner community, radian6, social media, social media listening, social media monitoring, socialminer, visible