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Show Us Your New Cisco Partner Logo and Win

Over the years, Cisco’s partner logos have gone through a number of iterations…

Some of you may remember the old-school Cisco logo with the white bridge on a teal background.

Who could forget the updated Cisco logo with a white backdrop?

 

 

 

But the latest partner logo update brings a modern, streamlined look and feel and is in line with the Cisco brand. These new partner logos help partners more effectively represent, leverage, and extend the Cisco brand to their customers.

Cisco is also actively promoting these logos to end customers to raise awareness of and differentiation for partners and your unique capabilities. Customers will quickly identify these logos with a partner’s given expertise, helping them find the right partner to help them build the right solution. Start using your new partner logo to promote your expertise today.

But back to the contest and how you can win. Simply share your updated or new marketing assets featuring your new Cisco partner logo, and be entered into a drawing to win US$2000 in Joint Marketing Funds. Five winners will be selected in August 2012.  All you need to do is show us your partner logo.

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Learn How Enventis Generates Leads and Sales with Virtual Tour Video

Did you know that 93 percent of B2B buyers use search to begin the buying process (Source: Marketo). What’s more is that most buying cycles are 70 to 80 percent complete before companies are even willing to engage with sales people (Source: SiriusDecisions).

With statistics like that, wouldn’t you want to ensure your online assets provide the most compelling information about your products and services? After all, the goal is to get prospective customers to the finish line, preferably with you.

Enventis, a Cisco Gold and Unified Communications Master Specialized Partner, did just that.

They know prospective customers have a lot of options when it comes to selecting a data center for their network, server, and storage needs. Enventis also knows those prospective customers would have to travel great distances to visit their facilities located in Edina, Minnesota. So they created a virtual tour to help save on travel time and money, while providing an accurate view of what their data center looks like.

Want to see their tour? Watch the video below.

I chatted with Enventis Senior Marketing Specialist Elke Zimmermann about the making of the Enventis Data Center Virtual Tour video, the results that came out of it, and tips for creating your own virtual tour.  Read More »

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Keith Goodwin Announces Retirement, Bruce Klein New Cisco WWPO Leader

Today, Keith Goodwin, SVP of Cisco’s Worldwide Partner Organization, is announcing his retirement after 13 years with Cisco and 38 years in the IT industry. Keith has been a strong leader, colleague, and friend to so many partners during his time at Cisco.

Starting on August 1, SVP Bruce Klein will become the new leader of Cisco’s Worldwide Partner Organization.

Read more details as EVP Rob Lloyd blogs about Keith’s career, Bruce’s leadership style, and our commitment to our partner-centric strategy. Read More »

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Virtual Analyst Perspective: Your Invitation to ‘Sit Down’ with Industry Analysts—for Free!

Analysts bring years of experience and broad industry knowledge to their clients. They also perform valuable market research and trusted competitive analyses. But tapping into these resources can be tough, because of their busy calendars.

That’s about to change! Cisco is introducing the Virtual Analyst Perspective (VAP), a pilot program that gives partners a seat at the table with well-regarded industry analysts.

It begins on June 27, as Cisco hosts two, one-hour VAP webinars. It’s completely free—partners just need to register to participate. (Editor’s note: The event is finished, but you can click here to listen to the entire Virtual Analyst Perspective replay.)

VAP’s first guest is Zeus Kerravala, founder and principal analyst with ZK Research, a division of Kerravala Consulting. He’ll share directly with partners his expert insight on how trends can affect your business portfolio—and how to transform your business for the future. Read More »

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Partner Differentiation in a Cloud Services Era

As Chief Strategist of the Worldwide Partner Organization, I often speak with partners about their value-add, differentiation, and profitability. Here are some thoughts on how the traditional partner differentiation model needs to evolve in the cloud market place.

Partner profitability has always been driven by the unique value that partners add to surround the offerings from their suppliers. This can be in the form of integration with other third-party products, their own pre- and post-sales services, or even custom service level agreements. The more unique this differentiation, the higher is the partner margin on the transaction; and the more relevant their proposed solution is for the customer, the higher is their probability of winning the order. It is not surprising to see two Cisco partners – one making 12% gross margin and the other making over 25% on similar transactions due to their differing value propositions. Both business models are valid as long as the partner is managing the overhead against the subject margin they are receiving.

Over the past decade, channel partners have typically created unique value propositions around the Customer Premise Equipment (CPE) they have been reselling to end customers. This proposition may include having the lowest price, providing fast delivery, conducting pre-delivery testing or configuration, on-site installation or integration, and many others. These CPE related on-premise value propositions are still relevant in the cloud builder role, but are often not applicable to a cloud services reselling role.

It is clear that the market is moving rapidly to cloud adoption based on new consumption models. According to UBM (United Business Media), 37% of all IT spend will be off-premise in 2013 and there will also be an 11% decline in CPE sales next year. Channel partners need to create new value propositions to differentiate themselves when they resell new cloud services instead of CPE to their customers. In some ways, this requires a return to basics: Read More »

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