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Cisco @ Microsoft WPC 2012: New Channel Partner Opportunities

Microsoft’s annual channel event – their Worldwide Partner Conference (WPC) – kicks off in Toronto in a few days on July 8. Cisco is a gold sponsor at WPC this year and we will be showcasing our Cisco UCS Intel-based server and Nexus switch families to the expected 15,000 Microsoft System Integrators, distributors, LARs, and VARs in attendance.

Cisco, with UCS and Nexus, provides tremendous data center engagement opportunities for channel partners to drive revenue generation. Microsoft will continue to roll out new product revisions for Windows Server, System Center, and SQL Server over the next few months.

With a 73 percent Intel Server market share as measured by IDC, Microsoft Windows Server and associated workloads are present in most all commercial and enterprise accounts worldwide. Here are a few actions you can take to leverage Cisco UCS and Nexus engagement for your clients and customers:

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Kaon 3D Data Center Models Will Help Shorten Your Sales Cycles

Imagine you’re at a lunch meeting with prospective customers and they begin to ask you questions about the Cisco Nexus 5010 Switch. Wouldn’t it be great if you could use your iPad or other mobile device to show a demo of the switch before your entree even arrived?

The Kaon 3D Data Center Models make it possible for you to do just that. Download the interactive 3D models of the Cisco data center products to your iPad, iPhone, laptop, or desktop. Once it’s downloaded, you’re able to quickly and easily demo Cisco data center and switching products anytime, anywhere. No need for access to an in-person demo center or actual product to show off the features and benefits to prospects and customers.

What would anytime, anywhere access to Cisco data center products mean to you? Shorter sales cycles, of course!

Take a tour of this handy tool and find out how you can start using it today.  Read More »

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Cisco Live 2012: Replays, Resources, and More!

With Partner Velocity, Partner Summit, and Cisco Live under our belts, we’re sad to say “goodbye” to this year’s conference season.

It was tons of fun getting to meet so many partners in person during the events, and the Cisco Channels team is looking forward to seeing all of you again next year.

But before we do, we wanted to share a full recap from Cisco Live! 2012, starting with our favorite photos.

No, you’re not having a déjà vu moment. The San Diego Convention Center was a popular spot for events this year.

17,000 in-person attendees! And almost half were first-time attendees.

Demo time during Chairman and CEO John Chambers’ keynote on day two of Cisco Live.

Cisco CTO Padmasree Warrior discusses the Cisco Open Network Environment (Cisco ONE).

Cisco partners showing off their new Cisco partner logos. (Find out how you can be entered into a drawing to win US$2000 in Joint Marketing Funds simply by sharing your updated or new marketing assets featuring your new Cisco partner logo.)

Couldn’t make it to Cisco Live this year and want more? We’ve got you covered!
Keep reading to get a full recap from the event, including a list of Cisco Live resources, replays, videos, announcements, blogs, and news coverage.  Read More »

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Show Us Your New Cisco Partner Logo and Win

Over the years, Cisco’s partner logos have gone through a number of iterations…

Some of you may remember the old-school Cisco logo with the white bridge on a teal background.

Who could forget the updated Cisco logo with a white backdrop?

 

 

 

But the latest partner logo update brings a modern, streamlined look and feel and is in line with the Cisco brand. These new partner logos help partners more effectively represent, leverage, and extend the Cisco brand to their customers.

Cisco is also actively promoting these logos to end customers to raise awareness of and differentiation for partners and your unique capabilities. Customers will quickly identify these logos with a partner’s given expertise, helping them find the right partner to help them build the right solution. Start using your new partner logo to promote your expertise today.

But back to the contest and how you can win. Simply share your updated or new marketing assets featuring your new Cisco partner logo, and be entered into a drawing to win US$2000 in Joint Marketing Funds. Five winners will be selected in August 2012.  All you need to do is show us your partner logo.

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Learn How Enventis Generates Leads and Sales with Virtual Tour Video

Did you know that 93 percent of B2B buyers use search to begin the buying process (Source: Marketo). What’s more is that most buying cycles are 70 to 80 percent complete before companies are even willing to engage with sales people (Source: SiriusDecisions).

With statistics like that, wouldn’t you want to ensure your online assets provide the most compelling information about your products and services? After all, the goal is to get prospective customers to the finish line, preferably with you.

Enventis, a Cisco Gold and Unified Communications Master Specialized Partner, did just that.

They know prospective customers have a lot of options when it comes to selecting a data center for their network, server, and storage needs. Enventis also knows those prospective customers would have to travel great distances to visit their facilities located in Edina, Minnesota. So they created a virtual tour to help save on travel time and money, while providing an accurate view of what their data center looks like.

Want to see their tour? Watch the video below.

I chatted with Enventis Senior Marketing Specialist Elke Zimmermann about the making of the Enventis Data Center Virtual Tour video, the results that came out of it, and tips for creating your own virtual tour.  Read More »

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