I’ve been on a mission to determine exactly what keeps you up at night, and I think I’ve got it (at least one of the things).
When Cisco partners speak candidly about their marketing efforts prior to being nominated for Cisco mConcierge, I often hear the same words or phrases over and over. Reactive. Scattered. Hit and miss. Hardly the harbingers of success. Read More »
Tags: cisco channels, Cisco mConcierge, linkedin
Did you know that by 2016, two thirds of the world’s mobile data traffic will be video? And by 2020, 50 billion devices will be connected to the Internet? This is huge. Plus, the global cloud market will grow nearly 500 percent by 2020. For me, this means I get to communicate with bunches of new people!
For your customers, it means figuring out how to tap into this major shift to empower employees to engage in entirely new ways. It’s also about putting the collaboration solutions in place to help their workforces evolve from knowledge workers to next-generation collaborative innovators.
This transition presents an exciting—and profitable—opportunity for our partners. And Cisco just sweetened the pot with its launch of new products, services, and promotions at the Collaboration Partner Summit in Los Angeles.
Want to accelerate your collaboration sales? Find out what’s new. Read More »
Tags: Cisco Business Edition 6000, Cisco HCS, Cisco prime collaboration manager, Cisco Unified Communications., Cisco WebEx Meeting Server, collaboration summit, Hosted Collaboration Solution, Prime Collaboration
Why be social at events in the first place? I mean, don’t you have enough to do already?
In the second in Cisco’s Partner Velocity webinar series on social media, I covered social media’s role at events and how you can use it to achieve your goals, whether you’re looking to generate leads, drive attendees to your booth, or increase share of voice.
Creating an end-to-end events strategy means setting reasonable goals, using social listening to hear what people are saying, asking the right questions, creating an editorial calendar, and setting a cadence of activities leading up to and during your event. I shared how to build that as well as general social best practices and ways to encourage participation.
So for those who are dubious about this whole social media thing, there are quite a few benefits to creating a social strategy for your next event. Using Twitter, Facebook, your blog, and LinkedIn can help you bring customers to your booth, drive sales, increase interest in what you do, and get people talking about your company.
So how does it work? And how can you win a consultation worth US$2500 to help you get your social efforts off the ground? Read More »
Tags: cisco channels, ciscochannels; partner velocity, partner velocity
This post is the first in a series we’ll be featuring from David McNicholas, Director of Strategic Business Development at Comstor US. Comstor is a recognized global leader in Cisco product distribution and an established provider of networking and advanced technology solutions. David is a recognized keynote speaker in the field of the financial impact of technology, executive strategic selling and the creator of ERS (Executive Relevance Selling) – a Cisco endorsed program (more on that below). David has trained and consulted data center, contact center, customer service operations professionals and specialists, as well as Fortune 1,000 Executives all over the world on this methodology and discipline.
The world has forever changed and how technology must be sold has, too. Solution selling is dead because the major foundational assumption of solution selling is that a budget exists. Now the VAR must create the budget. The two market forces that killed solution selling are the same forces that require budget to be created by the VAR.
So, what are the two market forces that killed solution selling? Read More »
Tags: channels, Cisco, comstor, distribution, distributors, partner
As you know, Public Relations, or PR, is not the act of crafting a press release and slinging it onto the wire—or posting it to the dark news recesses of your web site. PR is also not about blasting the same story to everyone.
Another thing PR is not: advertising. This means you don’t have to shell out a ton of cash to get a placement, but you also don’t have much control over whether your story gets written, or where it will appear.
Instead, PR is about being organized, methodical, and strategic. It’s about having a plan, writing targeted releases tied to timely business pain points (like BYOD, for example), identifying the right journalists, and creating relationships.
In fact, I’ve even heard PR re-coined as TMR (Target Market Relations). Let’s face it, in the marketing world the “shot-gun” approach hasn’t worked for a long time (blasting the same thing to everyone, at the same time). It doesn’t work for email marketing, and PR is no different. It’s all about segmenting and targeting, segmenting and targeting…
Ultimately, PR requires sustained effort and diligence. However, the payoff can be immeasurable for your business.
Case in point: 53 Cisco mConcierge partners utilizing the Cisco mConcierge Service recently embarked on a successful 12-week PR journey comprised of: Read More »
Tags: cisco channels, mconcierge