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Cisco Partner Weekly Rewind – May 3, 2013

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Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

Cisco CEO John Chambers discussed Cisco’s participation in the White House IT Training and Certification Program, a federal initiative intended to help U.S. military veterans find jobs in IT. A number of media outlets from all over the country highlighted Cisco’s efforts alongside those of other well-known IT companies; check out stories in The Washington Post, The Examiner, Network World, Nextgov and American Forces Press Service, as well as a particularly partner-centric look from CRN.

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What Does The Internet Of Everything Really Mean For Cisco Partners?

One way to look at the Internet of Everything (IoE) is that it’s about opportunity — and that the scope of that opportunity is astounding.

Cisco’s analysis holds that there’s about $14.4 trillion of economic value at stake as we unlock the potential of smart network connections to create new capabilities, provide richer experiences and spur unprecedented productivity for businesses, people and countries throughout the world. But we’re only beginning to explore how IoE is going to shape the business discussions, customer purchasing decisions and solution provider conversations of tomorrow.

One question that’s coming up more often from partners is this one: “What does the Internet of Everything really mean to me?”  Read More »

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Cisco Partner Weekly Rewind – April 26, 2013

Partner-Weekly-Rewind-v2

Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

Cisco Marketing Velocity wrapped up late last week with a call-to-action from Sherri Liebo, vice president, global partner marketing. In Cannes, Sherri urged partners to consider WISDOM – “what I say and do differently on Monday” – as they use Velocity takeaways to plan, build and run their revenue marketing strategies. Sherri also stopped by the Channels blog to offer a sneak peek of what’s in store for Cisco global partner marketing in the coming months, including top priorities for growth.

If you missed out on the Marketing Velocity action, fear not – we’ll be providing details about replays and archived content over the next few weeks, and you can also check out our various recaps and the Cisco Marketing Velocity YouTube playlist.

Several analysts and members of the press were also in attendance in Cannes; CRN’s Kristin Bent recapped key messages and also posted some snazzy scenes from Marketing Velocity, and Forrester’s Peter O’Neill offered tidbits and takeaways on his blog.

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Words Of WISDOM At Cisco Marketing Velocity

As Cisco Marketing Velocity wrapped up in Cannes last week, Sherri Liebo, Cisco’s vice president, global partner marketing, offered a final takeaway and call to action to the 200 Cisco partners in attendance.

WISDOM.

Repeat: “What I say and do differently on Monday.”

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Cisco Partner Weekly Rewind – April 19, 2013

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

If you’re at all involved or interested in Cisco’s partner marketing efforts, this was your week. Cisco’s seventh Marketing Velocity conference kicked off in Cannes, France, and built momentum over three exciting days of main stage presentations, breakout sessions and networking, as well as a great party or two.

Among the highlights, we’ve recapped the winners of our inaugural Cisco Best Integrated Marketing Campaign Awards, and talked with Cisco Senior Vice President Karen Walker about the shift going on from lead and demand generation to true revenue marketing.

What did partners think of the event? We’ll have lots of wrap-up content to come in the next week, but for now make sure you check out partner perspectives from the first two days of the show below. As a reminder, you can see all of the day-to-day action via our @partnervelocity Twitter handle, too.

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