As you saw in Bruce Klein’s blog yesterday, we have been honored at Cisco by having six of our executives named as Channel Chiefs for 2015. This is an honor indeed, and it affords me the opportunity to give you a little better look at those executives.
We don’t always take the time to get to know each other, and I wanted to take some time this week to give you a look at the people behind these titles. Some of you probably know each of the six executives named as Channel Chiefs yesterday, but for those of you that don’t, here’s some brief information about them that might give you a better feel for just what they’re each passionate about.
Up first this week is Wendy Bahr, senior vice-president, Americas Partner Organization, Worldwide Partner Organization. Read More »
Tags: channel chiefs, Cisco, crn, partner, Wendy Bahr
If you remember my blog from about this time last year, CRN announces its list of Channel Chiefs, and it’s quite an honor to be named to the list. According to CRN, the people named to their Channel Chiefs’ list head up the partner programs that we all depend on, and they do it with professionalism year in and year out.
I am again extremely honored to be one of the named Channel Chiefs this year. As always though, I really wanted to post today in order to make sure you were all aware of my five colleagues who were named this year. I can’t tell you how excited we are at Cisco to have six of our executives recognized by CRN, two years in a row.
I also wanted our partners to know that our executives don’t get recognized in this way without you. We have only put ourselves into a position where our executives win recognition because of the countless hours of work you have put in, and the incredible feedback you have provided us. Hearing from you about how Cisco is doing is the lifeblood that keeps our partner programs fresh and effective, so keep it coming.
Oh and one last thing, CRN also recognized us as one of the top 100 coolest cloud vendors and included us on the CRN Data Center 100 list for 2015 in the Infrastructure Providers Category. Pretty great news in a space where many people said we were out of our depth!
Now without further fanfare, please join me in congratulating the CRN Channel Chiefs at Cisco this year: Read More »
Tags: Bruce Klein, channel chiefs, Cisco, crn, edison peres, Julie Hens, partner, raja sundaram, Steve Benvenuto, Wendy Bahr
Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
It was quite a busy week on the Partner Blog. Hopefully you had a chance to read Sherri Liebo’s blog on how digital marketing has transformed the traditional marketing landscape. If not, be sure to check it out and take a look back at her super heroes posts from 2014 and how those particular marketing team members can lead the way as digital marketing continues to shift how we all work.
As we are getting ever closer to this year’s Marketing Velocity event, this blog is a nice look at how all our marketing efforts tie together and what “digital” is doing to all of us.
Raja Sundaram had some insight into cybersecurity and how it affects your customers. He looked at changing business models, dynamic threats, and complexity and fragmentation. Branching out from there he pointed out how Cisco is offering up the products you need for your customers to tackle these tough security situations. It’s a great overview on security. Read More »
Tags: arjun lahiri, business outcomes contest, Cisco, cloud, cloud services, cybersecurity, digital marketing, karin surber, lifecycle management, partner, raja sundaram, richard mcleod, SaaS, sales thought leadership, security, Sherri Liebo, software as a service, super heroes, traci soward, Weekly Rewind, xander Uyleman
I might have wrapped up my blog series on the marketers of the future back in October, but digital marketing is hotter than ever. We’ve only just begun to explore the frontier of digital marketing and it continues to drive innovation in the marketing space. With that in mind, I wanted to spend a little time with you before we really get ramped up for this year’s Marketing Velocity event to talk about how digital marketing has changed the traditional marketing landscape, and a little about what has changed since last year’s event in Chicago.
Before we start, however, if you want a refresher on all the super heroes we discussed at last year’s Marketing Velocity, just review my blogs on each here:
- Wonder Vision – The power to see what no one yet can see
- Alchemist – The power to blend art with science in a way no one can ignore
- Super Voice – The power to reach millions at the same time
- Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
- Mega Mentor – The power to get the most from others
Marketing in the past
I’m sure many of us remember marketing before the Internet; marketing before smartphones; marketing before apps of any sort! Now, with the ever increasing pace of change we are seeing in all technology, marketers have adapted and evolved to take advantage. Read More »
Tags: Cisco, Marketing Velocity, partner, Sherri Liebo, super heroes
There has never been a better time to take inventory with your customers. By asking them if you can help them assess their software investments to turn dormant “shelf-ware” into “productive-ware, you will begin to discover new business, and new opportunities to sell services that support the entire software lifecycle.
Every customer wants to be as effective with the software investments they make and wants to quickly realize the return on their investments. Your work to discover activation opportunities or adoption and usage increases is just the beginning of adding value to your customers!
There are a lot of reasons why this is important – but here are my top three: Read More »
Tags: adoption services, channel, Cisco, collaboration, lifecycle services, partner, partner tools, richard mcleod, software