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Connect with Cisco at Microsoft Worldwide Partner Conference 2014

July 1, 2014 at 1:00 pm PST

Cisco and Microsoft have joined forces in an unprecedented way to deliver integrated data center solutions and align our channel programs. Together, Cisco and Microsoft are opening a new world of opportunity, enabling partners to capture today’s market opportunities and capitalize on market transitions. The Cisco team is looking forward to Microsoft Worldwide Partner Conference 2014 (WPC), in Washington, DC, July 14-17. We have a full slate of demos, sessions and meetings planned, to showcase the many ways that the Cisco and Microsoft alliance can help partners take their business to the next level.

During WPC 2013, Jim McHugh, Cisco VP of USC Marketing and Brian Allison, Cisco Director of Partner Solutions, discussed partner business opportunities created through the Cisco and Microsoft alliance. Listen in.

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Cisco Partner Weekly Rewind – June 27, 2014

June 27, 2014 at 9:18 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Karin Surber had more great insight into the minds of your sales force this week. In this entry of her ongoing series, she focused on sales promotions and the fine art of developing promotions that grow your business but protect your long-term viability.

With a look at Cisco’s Fast Track Promotions as an example, Karin talks about fine tuning these sales promotions to benefit both you and your customers.

Be sure to give Karin some feedback on her blog after you check out what she has to say about sales promotions. Read More »

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The Secret Formula for Success: Leveraging Promotions for the Win-Win

Last Saturday, I spent a few hours scouring department stores for “that just right pair of black flat shoes” needed for an upcoming networking event.  On the third stop, there was a large sign reading “Buy One – Get One Half Off”. Now, I didn’t NEED two new pairs of shoes, but after finding those black flats and a pair of sandals, you would have been hard pressed convincing me otherwise. And when I saw the same offer on workout socks, I felt like I had won the shoe shopping lottery!

A great sales promotion is designed to get you in the door, capture your attention, make you feel you’re getting an incredible deal and, if all goes well, compel you to buy more product or services than you originally planned. The optimal situation is where the customer feels they got the best end of the bargain and so does the seller. It’s a win-win for everyone.  This is the recipe for repeat business and increased loyalty.

So what could possibly go wrong? Read More »

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Cisco Partner Weekly Rewind – June 20, 2014

June 20, 2014 at 8:13 am PST

Partner-Weekly-Rewind-v2

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Steve Benvenuto had some great insight into Master Specialized Partners this week.

Cisco added the Master Specialization to the Channel Partner Program portfolio to build greater customer confidence and stronger relationships in an increasingly complex technological world. The Master Specialization helps partners better align expertise to a customer’s business needs.

Be sure to see what Steve had to say and let him know what you think. Read More »

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Customers Put Complex Environments in the Hands of a Master Specialized Partner

I am always excited to talk about Master Specializations. And you may have heard at Partner Summit, back in March of this year, about our heightened focus and continued commitment to our Master Partners.

“Our Master Specializations in Security, Collaboration and Cloud speak to our subject matter expertise and ability to dive deeper, creating business relevant solutions for our customers.” This is how John Rohde of World Wide Technology (WWT) aptly describes his experience as a Cisco Master Specialized partner. WWT has been a Cisco Gold Partner since 2002, and they made a careful decision to become Master Specialized, going deeper in three areas: Security, Collaboration, and Cloud Builder.

Why did we add Master Specialization to our Channel Partner Program portfolio? It’s simple: to build greater customer confidence and stronger relationships in an increasingly complex technological world. Our Master Specialization helps you better align your expertise with to your customer’s business needs.

For example, an area like security is relentlessly high-pressure and constantly changing. When customers put their trust in Cisco technologies to enforce the strongest security possible, they want to work with a partner who has invested in and demonstrated a level of proficiency that is on par with Cisco security experts. Read More »

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