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Solution Partner Tegile Helps NHL Team Prepare for the Future

July 22, 2014 at 8:54 am PST

The Voice of the Partner series is one of my favorite features we run on the Cisco Channels Blog. It’s always interesting to see how partners are implementing our solutions. For example, in this installment I had the opportunity to see how customers are implementing Cisco UCS and seeing real business results.

Since 2000, the Minnesota Wild franchise has excited devoted hockey fans in the Minneapolis-St. Paul area. The owners, Minnesota Sports & Entertainment, also operate a number of additional venues in the area surrounding the arena, including the Xcel Energy Center, Saint Paul RiverCentre convention center and the historic Roy Wilkins auditorium. With numerous entertainment properties to manage, their IT technicians and administrators balance varied and demanding priorities as they manage events ranging from professional symposiums to sporting events.

The corporate IT needs for Minnesota Wild are twofold: ensure hockey fans have top-notch audio and video to enhance the viewing experience and that clients renting out auxiliary facilities have access to the latest technologies needed to impress a range of audiences. Read More »

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Cisco Partner Weekly Rewind – July 18, 2014

July 18, 2014 at 9:00 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Big joint announcement this week from Cisco and Microsoft! Denny Trevett posted about the implications of the announcement of a three-year go-to-market agreement between us and Microsoft that creates new opportunities for Cisco channel partners and Microsoft system integrators.

We are still evolving the Cisco Partner Ecosystem with the goal of helping our partners navigate these changes, achieve profitable growth and deliver the business outcomes our customers demand. The Microsoft announcement is an example of Cisco working to take it’s data center alliance with Microsoft to a higher level.

Be sure to check out Denny’s blog and let us know what you think. Read More »

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Cisco and Microsoft: Opening a World of Opportunity for Partners

The IT market is changing. Fast. As a result, customers expect their IT suppliers to offer capabilities beyond products and services, and deliver actual business outcomes.

That’s why we’re evolving the Cisco Partner Ecosystem. By expanding the breadth and depth of our partner ecosystem, our goal is to help our partners navigate these changes, achieve profitable growth and deliver the business outcomes our customers demand.

As a shining example of this strategy, Microsoft and Cisco are taking their data center alliance to a higher level. Today, at the Microsoft Worldwide Partner Conference, we are jointly announcing a three-year go-to-market agreement that creates new opportunities for Cisco channel partners and Microsoft system integrators.

Through this agreement, we’re deepening our existing partnership with Microsoft and aligning our channel programs to encourage and enable solution selling in a partner-to-partner model. A key component of our joint go-to-market is the newly introduced Cisco Referral Program (CRP), which allows Microsoft systems integrators to be rewarded for their contribution to a larger Cisco + Microsoft solution sale. Learn more in this animated overview explaining the benefits of the Cisco Referral Program.

Read More »

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Cisco Partner Weekly Rewind – July 11, 2014

July 11, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

We had several guests on the Channels Blog this week, including Sherri Liebo. Sherri was back with the next post in her blog series on the Superheroes of Marketing.

This week focused on The Alchemist. Being able to blend the art of relevant storytelling with the science of planning, precise delivery and measurement makes The Alchemist capable of dramatically improving revenue generation marketing by giving you a closed loop that drives sales qualified leads and also measures how those leads perform. The Alchemist then takes those metrics and makes the next marketing mix even more effective.

Be sure to check out Sherri’s blog for and in-depth look at The Alchemist, and give her some feedback in the comments section, or via twitter (@sherriliebo). Read More »

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The Alchemist: The power to blend art with science in a way no one can ignore

July 10, 2014 at 7:30 am PST

In continuing my blog series from Marketing Velocity 2014, I am spending the next few months talking individually about the five superheroes we introduced in Chicago this year:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Next up, The Alchemist!

Marketing super powers like those possessed by The Alchemist are required to keep up in our industry. With the ability to “blend art and science” you can define your strategy and objectives by aligning organizational goals and positioning your brand to aid in new customer acquisition, gain new market share and tie in directly with the revenue generation marketing goals I defined in my previous blog series. Read More »

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