Many Cisco Partners are well aware that Line of Business and Operations technology budgets are growing much faster than IT budgets. Many have expressed a strong interest in selling solutions to these new buying centers. So how can Partners capitalize on this trend, grow revenues faster, and become more strategic within their customer base all at the same time?
Figure 1: Michael Lin from Promedia Technology Services, Inc. shares his perspective on selling to Lines of Business
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
John Growdon talked about how partners win big with the new technology solutions that transform how customers deliver IT. These solutions also cut across all market segments with positive and sustained impact to customer businesses and they innovate and grow business too. With the commitment of our partners, Cisco has grown to #1 in the US and #2 worldwide in x86 blade server market. Our hats are off to you!
Additionally, Cisco and Red Hat announced a significant expansion to its partnership, bringing our cloud and integrated infrastructures together with Red Hat’s market leadership and domain expertise of open source and OpenStack – essentially building on-ramps to the Intercloud. This blog from Denny Trevett (@dtrevett) details how Cisco Channel Partners will benefit with opportunities to grow their data center practices. Integrated solutions from Cisco and Red Hat enable partners to drive profitable growth and increase customer value with solutions that drive business outcomes. Cisco and Red Hat will offer enterprise and solution provider customers the most robust and open portfolio of integrated solutions for data center modernization, open hybrid cloud and big data. Read More »
CIOs are embracing cloud to deliver I.T. applications and services to employees, partners and customers more flexibly and at lower cost. As cloud moves from experimentation into the mainstream, OpenStack and other open source technologies have emerged as a catalyst for cloud innovation.
That’s why Cisco today announced a significant expansion of our partnership with Red Hat. Together, we bring complementary strengths to the relationship: Cisco is the industry leader in cloud infrastructure and integrated infrastructure, while Red Hat brings market leadership and deep domain expertise of open source and OpenStack.
Building on our collaboration around Cisco UCS, Cisco and Red Hat will accelerate collaborative engineering and product development around three key technologies: OpenStack, Application Centric Infrastructure (ACI) and Intercloud. You’ll see us bring together our flagship products, from Cisco UCS, Cisco ACI, and Cisco Intercloud Fabric, to Red Hat Enterprise Linux (RHEL) OpenStack Platform and OpenShift by Red Hat. We’ll deliver integrated solutions for enterprise and service provider customers. Read More »
Cisco has done it again – with the latest Cisco Unified Computing System (UCS) launch, Cisco continues to build upon a successful platform while opening new market and business growth opportunities for our partners, and providing a means to address a larger portion of customers’ computing needs. Today, Cisco announced the largest portfolio expansion for Cisco UCS since the launch of the product five years ago. The new platforms will propel partners to a new level in driving customers’ business outcomes.
This is not just another product launch though. The new lineup allows our partners to provide technology solutions that transform how customers deliver IT – across all market segments and with positive and sustained impact to their business. Here’s what’s new on the product side:
UCS Mini provides the full power of Cisco Unified Computing in a smaller, all-in-one solution that is simple, easy to manage, yet expandable.
UCS M-Series Modular Servers for Online Content Providers and Cloud Service Providers and for distributed applications in Industrial High Performance Computing (HPC) and Enterprise Grid.
Cisco UCS C3160 Rack Server is a modular, capacity-optimized solution ideal for distributed data analytics, unstructured data repositories and media streaming and transcoding.
Cisco M4 Generation UCS Rack and Blade Serversare armed withthe latest processing power providing increased performance, efficiency and computing density.
With these introductions, Cisco continues to lead the industry with a unified, application-centric approach to computing, but you’re probably already asking, “What does that mean for me?” Well, we are always looking to expand the market for our partners and these additions to the UCS portfolio provide some pretty nice angles to you when you step into the room with customers. Read More »
At Cisco, we view our relationship with Partners as symbiotic. We do all we can to equip you with the tools, resources and support you need to be successful. One of the ways we do this is through the Cisco Marketing Velocity Program.
The program contains a variety of free tools, resources and events that our partners can use to augment your marketing efforts and accelerate sales. These include On-the-Air learning webcasts, demand generation and outbound marketing resources, and social media best practices. You can also become a Partner Marketing Professional by completing the curriculum.
At Cisco, we create integrated marketing communications (IMC) plans, focused on developing marketing strategies and campaigns that weave together all of the different marketing disciplines – advertising, PR, promotion, assets and especially social media – with the end result of driving Cisco branding in everything we do. This approach is exactly what Sherri Liebo talked about in her Super Voice blog. Read More »