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Believe in What you Sell: There’s No Faking it

Years ago I once read that a sale doesn’t happen until there is a transfer of energy from one party to another party. I believe this to be 100 percent true.  Your customer won’t buy from you unless they believe they or their company is going to benefit in some way. The prospect of that happening is exciting to them. The enthusiasm you feel about your solution is transferred to your customer and the deal is closed.

Now, this transfer of positive energy is almost never going to happen if you don’t believe in what you are selling. You can go present your solution to the customer, talk about how wonderful it is and what value it will bring, but if you don’t truly believe what you are saying, your customers will always pick up on that unspoken message. No matter how hard you try, you cannot fake it. It’s human nature that our hidden feelings about our ideas on something will ultimately betray our spoken word.

Imagine this scenario. You are in a presentation with a new prospect. This is a huge opportunity for you. You team has spent hours designing the optimal solution for your customer. It’s a full room. Your boss is there. The CEO of your customer is there, but you are feeling conflicted. The company you work for has had serious quality issues during the past year and the resolution experience has not been good for customers. You’ve had multiple complaints and some recent project experiences have gone horribly bad. Read More »

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All signs point to one thing: if you aren’t talking to your customers about cloud services, your competition probably is

And when it comes to cloud there’s a lot to talk about.  According to a new IDC white paper, sponsored by Cisco, “Enabling Partner Value in the Cloud Economy”, 68 percent of companies with more than 1,000 employees are using some form of cloud or plan to implement cloud within the next 12 months.  In addition, companies adopting cloud expect to spend 54 percent of their IT budgets on cloud within the next two years.

For the white paper, IDC contacted 23 providers from among the more than 200 cloud providers offering Cisco Powered services. What makes the white paper unique is that these partners are sharing their perspective on the value of the Cloud and Managed Services Program and how CMSP has helped them expand their business.  These companies are investing substantial resources into building out their infrastructure to offer customers cloud services as they need them.  They are making their investments based on what they believe are customers’ primary needs and key concerns.

Specifically, the white paper explores which perceived factors are the most important to cloud providers in reaching their customer.  It also reveals how partners seek to differentiate themselves and where they see the best value in their cloud infrastructure investments. Read More »

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What Users Want

For most users, the network is as mysterious as what’s under the hood of their car.  When the engine starts to sputter, the average driver has no idea of whether there’s a problem with the carburetor or injection system.  They just want their car to work.

It’s the same with networks for many organizations.  Users don’t want to get bogged down in the details of network performance and efficiency.  What they care about is reliability, performance, and responsiveness at the level they work at: the application level.

This trend is leading to changes in how service providers guarantee service.  Today, Service Level Agreements (SLAs) offer assurance of network availability and reliability.  As more organizations move to cloud, these SLAs will evolve towards application-level guarantees.  Uptime will be defined not just in terms of network access but also how consistently applications are delivered.

The beginning of this trend can be seen through cloud providers like Vodafone.  In “Optimizing Your Network and Applications” Vodafone describes how it is leading the industry by offering its Cisco Powered iWANaaS with integrated Application Visibility and Control (AVC) technology. Read More »

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Cisco Partner Weekly Rewind – February 13, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Value Incentive Program (VIP) 25 has launched and Robb Berger stopped by the Partner Blog this week for an update. Interested in the latest changes to VIP’s structure? Check out Robb’s blog for an overview, and then head over to Partner Central on Cisco.com for a deep dive. (Please note: All partner links to VIP information require a partner login.)

Innovating Beyond Technology

Xander Uyleman blogged this week on how Cisco partner Vodafone has added value to its Cisco Powered Unified Communications service with its unique pricing model. It is an interesting look at innovation in the cloud, and it’s a short, easy read. Check it out and let us know what you think!

Internet of Everything (IoE) Campaign

There is a $19 trillion opportunity in IoE. Claim your share by connecting the unconnected! Check out this campaign in order to share your story and access marketing resources to start conversations about IoE. Read More »

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Increase your Profitability with VIP 25 – Enroll Now

We have recently launched VIP 25, which reinforces Cisco’s continued commitment to partner profitability. Just as in the past, VIP not only provides you with profitability enhancement on Cisco architectures but also on some new business models such as Cisco ONE, Cloud Services Reseller, and Collaboration SaaS tracks. And, the majority of what you’ve learned and utilized over the last six months (see my blog on VIP 24) will remain in force through VIP 25 – meaning even greater opportunity for improving your profitability in VIP 25.
Key highlights: Read More »

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