Recently, InfoWorld, a top IT publication, recognized Cisco’s powerful SDN solution, ACI, with the Editor’s Choice award based on an impressive overall review score of 9.6 out of 10. We’ve long-believed ACI is a breakthrough capability that offers greater automation and visibility, performance and scale, security, and openness, and this latest product review endorsement echoes our beliefs.
“Cisco ACI is a powerful solution that’s designed for large-scale deployments. It represents a significant step away from traditional networking in both design and scale, and a significant step forward in managing Cisco networks through an open and modern API control structure.”
“At a high level, this is what ACI is — it is a method of building and maintaining a networking fabric that dispenses with the concepts of traditional networking, and offers significant software control, automation, and wire-speed switching on a very large scale.”
“ACI even provides a way to go back in time to see where faults or problems may have begun. This operates at a surprisingly low level, to the point where it’s possible to select several objects in the fabric and show packet-level details on traffic relating to that object several hours in the past. …Further, you can export statistics if you need data over a longer period. This tool can prove extremely helpful in troubleshooting efforts.”
You have become what you deem as a master of Social Media – you have a nice number of followers, your prose is pithy and engaging, but yet something is still missing… that continued “engagement” with your audiences.
Well, don’t fret you are not alone! Studies show that while nearly 2 billion people are connected via smart phones, there is still a very interesting conundrum; how can you compete with so much noise out there? How could you be effective with your message and be heard through the massive trees in the overgrown forest that is Social connectivity? Sometimes it’s as simple as tempering the message to hit that right customer, at the right time.
One thing that you should consider is identifying free or low cost tools to increase your Social Media effectiveness. One example that I use is TweetDeck. This gives insight into who is following our accounts, if and when we need to jump on a response, real-time conversations, and best of all its free!
Savvy social media folks will tell you that it’s constantly changing, it’s iterative and that topics
constantly evolve. We’ve experienced it with the Marketing Velocity Program, but alas there is seemingly one concept that continues to reign true with brilliant Social topics – Storytelling! We are all human! It’s so much more effective to offer something relatable that could blossom into a sharable similar experience or a cautionary tale to social circles.
Here is a very simple example. Imagine a high tech company wants to introduce, “A new collaboration product that will help you be more effective doing stuff…” Well what if that introduction was changed to, “To see the look on my parents face when I told them I went skydiving — would have been priceless! Don’t miss those moments again with the Collabor-8-Shun.” Then keep that conversation going with a series of “stories” focused on missed moments. See where storytelling can take you as an adjunct to your typical and hopefully effective marketing programs. Once you have that idea hatched, use the Social Media tools to understand when your audiences are most active. Then test the waters by engaging with your social circle.
Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
The Cisco CEO also discussed the strategy and benefit this partnership will bring to you and your customers in his blog earlier this week. Be sure to check out his blog and also watch this conversation he has with Hans Vestberg, Ericsson’s CEO:
In the Channel News: Cisco + Ericsson
CRN says this pact is a potential IoT game-changer for partners
Fortune on what Cisco gains by partnering with Ericsson
As you know, Cisco wants to help our partners expand their customer base and drive customer success. And over the last year we’ve grown our Cisco Solution Partner Program to include new toolsets and resources.
Arjun Lahiri, Director of Global Partner Programs here at Cisco, writes about 2 new solution categories partners can now leverage: Platform Ready and Co-Resident.
Cisco aims to help its technology provider partners and resellers expand their customer base and resources through new solution designation benefits.
During the past year, we have focused on delivering expanded toolsets and resources to our Solution Partner Program members, empowering them to connect with resellers, reduce costs and integrate with additional Cisco technologies. Today, I’m excited to share with you how we are continuing to help you grow your business.
We have introduced two new solution categories: Platform Ready and Co-Resident. These new categories will allow you to differentiate your solutions, reach new customers and make your solutions easily identifiable with specific, searchable solution designations in the Cisco Marketplace Technology Solutions Catalog.
Sound good so far? I hope you’re as excited as I am about these new solution categories. Let me take a moment to tell you a bit more about them and some of the benefits for you, your customers and resellers.
With 43,000 customers, our Unified Computing System (UCS) is a great market to tap into. Our Platform Ready designation tells people your solutions work with UCS, so it’s a great way to start reaching those customers.
It’s easy to meet the Platform Ready criteria, so you can go to market, fast. And your solutions will stand out in our Technology Solutions Catalog, where our customers and resellers can easily search for them.
Our Co-Resident designation lets people know your solutions are authorized to co-reside on our Business Edition 6000 and 7000 communication platforms. That’s a market of 30,000 servers, 3 million users, and $4.3 billion of potential value. Just waiting to be tapped.
It’s easier than ever to achieve Co-Resident status, so you can start getting your share in no time. And if you get your solution in our Technology Solutions Catalog (add hyperlink), even more customers and resellers are bound to notice it.
With solutions that are Platform Ready or Co-Resident, you and your solutions will stand out from the crowd.
So, what’s in it for resellers? Solutions with these new designations provide resellers with confidence that these solutions meet a specified Cisco standard. Resellers gain an opportunity to sell a broader portfolio of tested solution offers without having to build it themselves and get more upsell, cross-sell and services opportunities.
Customers will have the confidence these solutions will work in their Cisco environment and meet Cisco’s interoperability or co-resident standards thereby reducing cost and risk for them. But most importantly, they’re available – and will work for you – right away.
Partners often ask me, “How much can I make on services?”
It’s a great question. The answer is almost always, “More than you’re making right now!”
Let’s start with the sheer size of the services market. According to IDC, this will be over a $1 trillion market in less than five years.
Partner service bookings are growing—that’s the great news. Rebates are growing even faster. But most partners are still only getting 20-50% of the rebates they could be earning. We’re working harder than ever to make it easy to earn your share of the services market.
How much opportunity can you realize with smart services? Axcess, a Cisco partner, says, “We’re seeing growth of more than 40% smart services in a market that’s more or less static.”
Innovative services that strengthen your relationship with customers
Selling smart services is really being more proactive about network health. Instead of reacting to problems, smart services collect information that can help prevent network issues from happening in the first place. They identify products that are not covered by service contracts, which can have major consequences if the device fails.
You can also provide customers with reports that can help prioritize network optimization and planning. This can lead to more strategic, forward-looking discussions about a customer’s business and technology needs—which means new product sales and enhanced services offers.