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Mega Mentor: The power to get the most from others

October 9, 2014 at 7:30 am PST

Well I’m wrapping up my series on marketing superpowers, and to finish up, we will take a look at Mega Mentor! I’ve worked hard to keep you up-to-date on each of our superheroes, but if you’ve missed any of them so far, here is what we’ve covered:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Now let’s get up to speed on Mega Mentor!

In looking at our final superhero, Mega Mentor, we see that to “be what’s next” requires you to build a team of experts in order to reach your customers effectively. Imagine that Mega Mentor is the leader driving the superhero team to tackle all of the marketing superhero problems out there! Getting the most from others is what Mega Mentor does, and that results in an unstoppable team. Read More »

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IoE: So Much Data, So Many Great Partner Opportunities

You know the Internet of Everything (IoE) is gaining traction when you hear about it from the guy changing your oil. Earlier this month I was dropping off my car for its regular service when the technician began asking me how the Internet of Everything will change automobile maintenance and repair. Twenty minutes later – after we had discussed how quickly cars are becoming smarter and connected – I was on my way home with yet another example of just how fast the Internet of Everything is coming our way.

IoE — the networked connection of people, process, data, and things — is spawning business opportunities in just about every walk of life. However, the proliferation of traditional and new data sources and the movement of data to the cloud are making it harder for businesses to access all their data assets. Research shows that through 2017, a whopping 90 percent of the information assets from big data analytic efforts will be limited to specific project siloes and — more importantly — unleverageable across multiple business processes. [Source: Gartner “Predicts 2014: Big Data”] Read More »

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Give Your Customers One Conferencing Experience

October 6, 2014 at 5:00 am PST

Too many of us attend frustrating meetings filled with background noise, dropped connections, attendee roll call and large presentation files that are emailed only after it’s too late. Fortunately, the right technology can turn a bad meeting into an engaging, productive experience.

Imagine if you could deliver to your customers a simple, single experience that incorporates audio, web, and even room-based video conferencing with access from any device?  Now you can!  Today, Cisco is unveiling the new WebEx. In Rowan Trollope’s blog you can learn how this massive update lets users join meetings up to 30% faster, has an elegant new user interface, and boosts productivity with tons of new functionality. It reinvents conferencing by bringing together all different types of conferencing—web, video and audio—into one seamlessly integrated meeting, so the host no longer has to worry about the conferencing preferences or the devices each participant will use to join. With WebEx, meeting attendees join quickly, use high quality video for more engaging discussion, share content to ensure everyone is on the same page, and always know who is speaking thanks to active speaker features.  You can even mute that person working from home with the barking dog in the background.

What does this mean to you as a Cisco Collaboration partner? By providing one conferencing experience to your customers, you can deliver a better overall experience and drive greater adoption across each customer site. The more your customers embrace and use WebEx each day, the more value they can realize from collaboration. And, in turn, the more solutions and services you can deliver. More WebEx usage can lead to more sales of our new video endpoints such as the Cisco DX 70, Cisco DX 80 and Cisco TelePresence SX10 Quick Set because they all work seamlessly together. Read More »

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Cisco Partner Weekly Rewind – October 3, 2014

October 3, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

As you probably saw at the beginning of the week, Cisco made a big announcement around all of the momentum we’ve seen so far on our approach to cloud. Edison Peres even came by the Partner Blog to share his insight on how partners can engage and explain the roles you can play to meet customers’ needs.

Just in case you missed it, be sure to read Edison’s blog and let us know what you think. Our approach continues to be partner-centric, and with Intercloud, you have more opportunities than ever with Cisco.

CRN – 100 People You Don’t Know but Should

In CRN’s annual look at individuals building channel programs, designing special incentives, educating solution providers and evangelizing hot technologies, Cisco had three of our very own featured! Please join us in congratulating Steve Benvenuto, Sr. Director, Business Development, Cisco Channel Partner Programs; Faisal Hanafi, Vice President of Strategy and Partner Experience; and Susie Wee, Vice President and Chief Technical Officer of Networked Experiences.

CRN itself says this list recognizes the unseen channel professionals from vendor organizations who consistently drive success for Solution Providers. These directors, vice presidents and officers roll their sleeves up and lead their channel programs with resolve, excellence and creativity. Again, we welcome you to take a moment to congratulate Steve, Faisal and Susie for being recognized for all of their hard work. Read More »

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Enabling the Branch for the Mobile Cloud Era

This week at Interop New York, Cisco launched to its customers and partners advancements in access routing to help partners transform businesses’ networks to support cloud and mobile solutions – the new Cisco ISR 4000 Series. This new series powers the Cisco Intelligent WAN (IWAN) to deliver an end-to-end solution that aids bandwidth constraints of aging networks. This transforms the entire network down to the branch level.

In case you missed our partner event about the latest news, be sure to visit the partner page for a replay of the partner webcast and additional information. You can also check out our short video, which summarizes everything into a quick overview.

The next several years provide a huge sales opportunity. This is a true win-win situation for partners. You win with significant up-sell opportunities. Your customers win with simple, seamless, and secure IT management for their network infrastructures. Read More »

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