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Give Your Customers One Conferencing Experience

October 6, 2014 at 5:00 am PST

Too many of us attend frustrating meetings filled with background noise, dropped connections, attendee roll call and large presentation files that are emailed only after it’s too late. Fortunately, the right technology can turn a bad meeting into an engaging, productive experience.

Imagine if you could deliver to your customers a simple, single experience that incorporates audio, web, and even room-based video conferencing with access from any device?  Now you can!  Today, Cisco is unveiling the new WebEx. In Rowan Trollope’s blog you can learn how this massive update lets users join meetings up to 30% faster, has an elegant new user interface, and boosts productivity with tons of new functionality. It reinvents conferencing by bringing together all different types of conferencing—web, video and audio—into one seamlessly integrated meeting, so the host no longer has to worry about the conferencing preferences or the devices each participant will use to join. With WebEx, meeting attendees join quickly, use high quality video for more engaging discussion, share content to ensure everyone is on the same page, and always know who is speaking thanks to active speaker features.  You can even mute that person working from home with the barking dog in the background.

What does this mean to you as a Cisco Collaboration partner? By providing one conferencing experience to your customers, you can deliver a better overall experience and drive greater adoption across each customer site. The more your customers embrace and use WebEx each day, the more value they can realize from collaboration. And, in turn, the more solutions and services you can deliver. More WebEx usage can lead to more sales of our new video endpoints such as the Cisco DX 70, Cisco DX 80 and Cisco TelePresence SX10 Quick Set because they all work seamlessly together. Read More »

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Cisco Partner Weekly Rewind – October 3, 2014

October 3, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

As you probably saw at the beginning of the week, Cisco made a big announcement around all of the momentum we’ve seen so far on our approach to cloud. Edison Peres even came by the Partner Blog to share his insight on how partners can engage and explain the roles you can play to meet customers’ needs.

Just in case you missed it, be sure to read Edison’s blog and let us know what you think. Our approach continues to be partner-centric, and with Intercloud, you have more opportunities than ever with Cisco.

CRN – 100 People You Don’t Know but Should

In CRN’s annual look at individuals building channel programs, designing special incentives, educating solution providers and evangelizing hot technologies, Cisco had three of our very own featured! Please join us in congratulating Steve Benvenuto, Sr. Director, Business Development, Cisco Channel Partner Programs; Faisal Hanafi, Vice President of Strategy and Partner Experience; and Susie Wee, Vice President and Chief Technical Officer of Networked Experiences.

CRN itself says this list recognizes the unseen channel professionals from vendor organizations who consistently drive success for Solution Providers. These directors, vice presidents and officers roll their sleeves up and lead their channel programs with resolve, excellence and creativity. Again, we welcome you to take a moment to congratulate Steve, Faisal and Susie for being recognized for all of their hard work. Read More »

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Enabling the Branch for the Mobile Cloud Era

This week at Interop New York, Cisco launched to its customers and partners advancements in access routing to help partners transform businesses’ networks to support cloud and mobile solutions – the new Cisco ISR 4000 Series. This new series powers the Cisco Intelligent WAN (IWAN) to deliver an end-to-end solution that aids bandwidth constraints of aging networks. This transforms the entire network down to the branch level.

In case you missed our partner event about the latest news, be sure to visit the partner page for a replay of the partner webcast and additional information. You can also check out our short video, which summarizes everything into a quick overview.

The next several years provide a huge sales opportunity. This is a true win-win situation for partners. You win with significant up-sell opportunities. Your customers win with simple, seamless, and secure IT management for their network infrastructures. Read More »

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Resonate with your Customers – Market your Master Specialization

October 1, 2014 at 7:30 am PST

As a marketer, this past year has been an exciting journey for me. We created and launched a dynamic marketing strategy for Master Specialization.  We’ve created digital, social and demand generation strategies along with compelling content, to help you develop a strong and memorable brand for your company. We want to help you create an image of sturdiness, credibility and a high level of confidence with your customers as they embark on high risk or complex business projects.

You may have heard about our heightened focus and continued commitment to our Master Specialized partners at Partner Summit back in March. Also, you may have recently read about the Master Specialization history, business benefits and the dedicated marketing campaign designed just for you in Steve Benvenuto’s blog.

If you are not yet aware, here are 5 key elements that you can immediately take advantage of to build the awareness for your Master expertise and boost your sales:

CRN Page1) Market Yourself: Subscribe to our Resources and Tools

The heart of your business success lies in your marketing.  Seth Godin, a top marketer, in his TED talk professes that marketing is less about the actual product, and more about whether you can get your ideas to spread. Our Master Specialization website on Cisco Partner Central and Learning Center hosted on CRN offer valuable nuggets of knowledge: videos, success stories, Q&As, informational guides, presentations to name a few, collectively and individually on Master Collaboration, Master Security, and Master Cloud Builder. Download these assets, read through the valuable information, and share the stories, along with your own. Set the groundwork for long term business relationships by raising awareness through marketing. Read More »

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Partners Take Center Stage with Intercloud

Today’s Cisco announcements illustrate the momentum we’ve seen thus far for Cisco’s approach to cloud. Partners across the globe are very eager to engage and understand what roles they can play to help them meet their customer’s needs for choice, flexibility, security, and compliance. As more clouds connect, opportunities for our partners to extend value and become more relevant with their customers increase.

Cisco’s approach has always been partner-centric. And with Intercloud, partners have even more opportunities to be cloud builders, providers, resellers, consultants, Independent Software Vendors (ISV) and more. The foundation for Cisco’s Intercloud is built on:

  • A hybrid cloud model to place and move Virtual Machine (VM) workloads on any cloud
  • Application-centric policy control for Chief Information Officers across all IT components and clouds at scale
  • Data virtualization at scale, to address the Internet of Everything (IoE) explosion, and
  • A network-centric partner ecosystem that provides the most choice and data sovereignty over a vendor direct model

While partner business models vary, I always emphasize that there are many opportunities and multiple roles for Intercloud partners. Intercloud partners will bring important value to the ecosystem with professional services, new offers, Service Level Agreements (SLA), consumption pricing, consolidated billing and much more. They can also enhance their roles and monetize in other ways. For example, Intercloud partners can build and operate private clouds with professional services, which opens up opportunities to create a profitable hybrid IT business model. Read More »

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