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Cisco Marketing Velocity Recap: Be Bold_write our story


And away we go! We are here in Montreal, Canada this week for Cisco Marketing Velocity and Partner Summit 2015. It was great to see weeks of planning come to fruition at the kick off for Marketing Velocity.

Sherri Liebo, Vice President, Global Partner Marketing, welcomed everyone to Marketing Velocity and pointed out that all attendees will be part of Cisco Partner Summit for the remainder of the week. “Be Bold” is the theme for both events this year and integrating marketing professionals with the sales professionals throughout the week is a bold move that lets both teams experience the events together.

Who better to give you an idea of what Marketing Velocity was like than the folks who attended? Before we go any further, let’s take a look at what they had to say:

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Cisco Partner Weekly Rewind – April 24, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Well it’s here! It’s time! Early tomorrow morning I will board a plan and head to Montreal, Canada for Cisco Marketing Velocity 2015 and Cisco Partner Summit 2015. I’ve spent the last few weeks making sure you’re ready for these two huge events by asking things like, “Are You Ready for Cisco Marketing Velocity and Partner Summit?”. I have also introduced you to the Cisco Social Ambassadors for the two events.

I’ve walked you through Cisco Virtual Partner Summit (VPS) for those of you that won’t be onsite in Montreal. VPS is the perfect way to keep up with what’s going on throughout the week, even if you are not physically there.

This week I gave you one last checklist to make sure you’re prepared to hit the ground running with Cisco Marketing Velocity and Cisco Partner Summit, whether you’re actually in Canada, or participating via VPS. Also, just in case you didn’t see it last Friday, Bruce Klein and Canadian counterpart David De Abreu joined a podcast to provide a preview of Cisco Partner Summit 2015.

As you can imagine, next week is going to be a busy one on the Cisco Partner Blog. For that reason, we will not have a Cisco Partner Weekly Rewind blog on May 1. The Weekly Rewind will return on May 8 to wrap up all of our coverage of Marketing Velocity and Partner Summit.

I think you’re ready. I know I’m ready to get to Montreal and get this show on the road. See you in Canada! Read More »

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Take Advantage of the Opportunity with VersaStack

As I reflect on a successful Athens Data Center Partner Conference, I want to highlight a discussion I had with IBM’s Carl Boisvert, VP of Global Storage Channel Sales.  We recorded our chat on video and if you have a few minutes, I would encourage you to listen to our conversation.

As you know, VersaStack is the integrated infrastructure solution that combines UCS, MDS and Nexus 9 K families with IBM’s Storwize V7000 storage system wrapped with UCS Director for orchestration.  Carl and I remarked how Cisco and IBM have successfully partnered together in the datacenter with the MDS and Nexus switching products. He shares my enthusiasm about the opportunity that is before us with VersaStack, along with the fact that now is the right time with the right technology to execute together. The momentum is building. Launched just over 90 days ago, the partner community, customers and sales leadership are excited about the potential. Read More »

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Signs of Collaboration

The moment you step off your plane at McCarran International Airport in Las Vegas, you face a barrage of signs. That’s always been the case, but the old neon signs of the ‘50s and ‘60s are rapidly being replaced by giant LED displays announcing concerts, fine dining, magic acts and shopping malls. Everyone’s vying for your attention to tell you about the latest, greatest, biggest or best.

That approach continued last week in the massive Las Vegas Convention Center, a complex as large as 56 football fields.  At the National Association of Broadcasters (NAB) Show, more than 1,700 companies (including Cisco) demonstrated their latest technology innovations. Every booth had someone imploring you to come see the latest digital camera, mobile production studio, lighting grid or satellite uplink.

Yet there was another strong message that came through to me during my visits to the show floor: partnership. As the traditional broadcast suppliers seek to move their products and services into the IP-enabled realm, you’re seeing more strategic alliances being formed to accomplish that end.

For example, over the past three years, Cisco’s Sports & Entertainment Solutions Group has been partnering with EVS, the digital video production leaders, to transform the way video is delivered to sports fans in stadiums and arenas around the world. The formula is quite simple: EVS captures massive amounts of game content on its video servers and Cisco has the wired and wireless networks in place to deliver the replays of touchdowns, goals and slam-dunks to every screen in the stadium. Read More »

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One Final Checklist for Cisco Marketing Velocity and Partner Summit


Cisco Marketing Velocity 2015 and Cisco Partner Summit 2015 start next week. For those of you that will be in Canada, I hope to see you there. For those of you attending virtually, you will still want to check out this list to be sure you are prepared for next week. Feel free to review my full post, with more details, from last week.

Again, Marketing Velocity will be held at the Fairmont Queen Elizabeth Hotel. Partner Summit will be held at the Palais des Congrès de Montréal.  Shuttle service between hotels and the Palais des Congrès de Montréal will be provided if you are attending both events. Attire is business casual, and jeans are perfectly acceptable during the event.

Here is your quick checklist to be sure you’re ready for next week:

1. Register for Virtual Partner Summit (VPS)
From VPS, you can stream sessions, interact with attendees and more! Explore VPS before the event to familiarize yourself with the features. Register now so you won’t miss out. Read More »

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