In continuing my blog series from Marketing Velocity 2014, I am spending the next few months talking individually about the five superheroes we introduced in Chicago this year:
Wonder Vision – The power to see what no one yet can see
Alchemist – The power to blend art with science in a way no one can ignore
Super Voice – The power to reach millions at the same time
Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
Mega Mentor – The power to get the most from others
Next up, The Alchemist!
Marketing super powers like those possessed by The Alchemist are required to keep up in our industry. With the ability to “blend art and science” you can define your strategy and objectives by aligning organizational goals and positioning your brand to aid in new customer acquisition, gain new market share and tie in directly with the revenue generation marketing goals I defined in my previous blog series. Read More »
As the world has moved to a cloud-based IT model, the rules of the game have changed. This has led to a different way of thinking for CIOs and IT managers. Let’s face it, an IT manager doesn’t wake up and say, “I have to buy some virtualization today,” or “I have to buy a Disaster Recovery as a Service offering.” Rather there is a comprehensive adoption lifecycle that IT managers must go through as they determine what services they need and how to migrate these services to cloud. Within certain phases of the lifecycle, partners have sizable revenue opportunities, especially before and after the service selection phase.
Phase One: Business Model Evaluation
It starts with business drivers. Prospective cloud customers must determine what business model changes are required, the lines of business requirements that need to be considered, and what organizational changes may be necessary. Evaluating these business and financial aspects are key to consider in their cloud migration plan. Partners must help the customer determine what is most important in making their journey to cloud and how to build a practice around that initial phase of the cloud adoption lifecycle. Partners’ consulting services should focus on a cloud business case justification that helps their customer understand the project plan and investment, with a 3-5 year plan and the ROI/business benefits of moving to cloud.
After going through a business case evaluation of cloud, customers must also consider their infrastructure requirements. The infrastructure assessment should answer questions such as: how will cloud impact fixed facilities? What will it do to mobile users? What is the knowledge level of the business stakeholders on the applications that move across the organization? What applications need to be enabled on the network?
In order to recognize the total cost of ownership (TCO) benefits of cloud, customers must rationalize and understand the type of workloads that need to move to public, private , or hybrid clouds, and what the network needs to look like to support those applications. This is a ripe area for partners to generate revenues through formal cloud infrastructure assessments. Read More »
Over the past 10 years, the consumption of technology has become more accessible than ever. The workspace has shifted from being heavily reliant on the fax machine to now allowing people to be in different parts of the world, yet flawlessly connected to their company’s network.
The result of these technological advancements – such as the growth of mobility, cloud and big data – is the evolution of the Next Generation Workforce, which has immense opportunities for businesses and interested candidates.
For example, considering that 74% of millennials want flexible work schedules, the Next Generation Workforce will seek remote collaboration more than ever before. Companies that will succeed at recruiting and retaining these candidates will be those that practice flexibility through the use of technology, while simultaneously showing employees that the work they are doing is both impactful and valuable.
However, as the Next Generation Workforce evolves, there are certain challenges businesses must overcome to successfully excite and attract top talent. Here’s a closer look at those challenges – especially for those in the midmarket industries – and what they can do today to remain competitive and innovative in a rapidly changing landscape. Read More »
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
With the United States July 4 holiday this week, we are posting the Weekly Rewind one day earlier than normal. For those of you celebrating here in the US, have a happy and safe holiday. We will return to our normal Friday schedule next week!
Off the Top
This week we had all the news you need to know about the upcoming Microsoft Worldwide Partner Conference (WPC). Gary Serda posted about how Cisco and Microsoft are aligning their respective channel programs to deliver integrated data center solutions.
With WPC coming up July 14-17, Gary brought us the information on what Cisco will be up to at the event. Be sure to check out his blog and stop by the booth if you will be in Washington, D.C. for the event!
Cisco and Microsoft have joined forces in an unprecedented way to deliver integrated data center solutions and align our channel programs. Together, Cisco and Microsoft are opening a new world of opportunity, enabling partners to capture today’s market opportunities and capitalize on market transitions. The Cisco team is looking forward to Microsoft Worldwide Partner Conference 2014 (WPC), in Washington, DC, July 14-17. We have a full slate of demos, sessions and meetings planned, to showcase the many ways that the Cisco and Microsoft alliance can help partners take their business to the next level.
During WPC 2013, Jim McHugh, Cisco VP of USC Marketing and Brian Allison, Cisco Director of Partner Solutions, discussed partner business opportunities created through the Cisco and Microsoft alliance. Listen in.