I spent a great week in Chicago at Cisco Marketing Velocity and, as promised, now I’m back to share one last quick recap of the event, including the replays of the speakers’ sessions. Hopefully you had a chance last week to take a look at my entry on Velocity about the partner award winners and VP of Global Partner Marketing, Sherri Liebo’s wrap up interview last Thursday.
I saw some fantastic presentations last week, and of course I received some wonderful feedback from partners. We all talked about becoming a “marketer of the future” and I was able to capture some thoughts on how to make the transition to marketer of the future and just what that term means. See what your colleagues, our speakers and Cisco executives have to say about making the transition to become a “marketer of the future.
What do you think it takes to be the marketer of the future? Be sure to let me know in the comments section. Read More »
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Cisco Marketing Velocity was this week in Chicago. Hopefully, those of you in attendance in Chicago had a great time and learned a lot. If you were not in attendance, we will be providing a complete recap next week, including replays. In the meantime, check out the highlights!
I also provided a wrap up for the first few days. This light recap blog gave a look at our integrated marketing campaign award winners along with a look at the opening day of the event.
Sherri Liebo completed the coverage of this year’s event in her blog this morning.
Be sure to give us your thoughts on Marketing Velocity via the comments section. Read More »
It has been a busy week here in Chicago at Cisco Marketing Velocity 2014. It is great to see so many of you at an event that brings together such innovative marketing professionals. I hope you enjoyed your time in Chicago and learned a lot. I am always amazed by the incredible things our partners are doing, so it definitely helps me to meet with you and hear what’s on your mind.
As we finish up in Chicago, I want to leave you with this video. I had the opportunity to sit down and speak with David Durham on our Global Partner Marketing team. My conversation with David covers topics such as what it means to be a marketer of the future and the challenge to “be what’s next.” Check out the interview and let me know what you think:
What did you think of this year’s Marketing Velocity? Were we able to cover the topics you wanted addressed? Do you have thoughts about engaging us at next year’s event? If so, be sure to leave them in the comments section. Read More »
To meet customer demands in a rapidly changing IT market, at Partner Summit, Cisco announced our strategy for Intercloud, our value-oriented global public cloud.
Cisco is committing a $1B investment and has formed a dedicated worldwide organization with three leaders for Development, Delivery and Sales for fast execution; Dr. Gee Rittenhouse leads Cloud Orchestration, and Faiyaz Shahpurwala leads Cloud Infrastructure and Services Delivery, and Nick Earle leads the Cloud Sales and Go-to-Market.
To be successful we need to be creative and move fast – at cloud speed. Today, Nick Earle announced the newly formed Cisco Cloud and Managed Service Organization (CMSO) and his new leadership team to our internal stakeholders. I am excited to be part of that leadership team and will be transitioning to my new role, to lead this new Cloud and Managed Services Partner Organization, over the next few weeks. Read More »
Sherri Liebo, Vice President, Global Partner Marketing opened up the second day of Cisco Marketing Velocity by taking a quick look back at day one of the event through the eyes of some of Cisco’s partners. Since we are bringing you the Marketing Velocity experience via this blog, I invite you to watch the same video, and see what several of our partners had to say about why Marketing Velocity is important to them.
Immediately after the video, Sherri brought Karen Walker, Senior Vice President, Marketing onto the stage to help present awards for the best integrated marketing campaigns. The award winners for each region are recognized below by company name, campaign name and the name of the people accepting the award: Read More »