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Introducing the 2015 Cisco Partner Social Ambassadors


Heading into Cisco Marketing Velocity and Partner Summit in Montreal at the end of the month, we have been bringing you plenty of event information. Today’s entry is not about logistic information though. It is about Cisco’s partners, and how several of them are assisting us in a big way this year as partner social ambassadors for Marketing Velocity and Partner Summit.

This marks the fourth year of the Cisco Partner Ambassador program. It provides partners with the opportunity to share their thoughts and impressions about the news they hear about during Cisco Partner Summit. As we continue to evolve the Partner Ambassador program, we are working hard to shape the mix of global resellers, distributors, and Independent Software Vendors (ISV) to more closely represent the participants at Partner Summit. Just like last year, we even have some partner ambassadors who won’t be onsite in Montreal, but will be joining us via Virtual Partner Summit (VPS).

Our partner ambassadors will be blogging and tweeting before, during, and after Marketing Velocity and Partner Summit. In fact, we have a few ambassadors this year who will be covering Marketing Velocity specifically, as well as continuing on to give you their thoughts on Partner Summit as well.

As always, we’re excited to hear their perspectives and look forward to sharing their content with you. Be sure to follow our hashtags, #mktgvelocity and #ciscops15, to follow their content and to offer your own feedback.

Now let’s meet the ambassadors for Marketing Velocity and Partner Summit for 2015. Each partner social ambassador was kind enough to provide some information about how they play in the Cisco Ecosystem and where you can track their social media information. Read More »

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Cisco Partner Weekly Rewind – April 10, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

We are just a tad more than two weeks away from Cisco Marketing Velocity 2015 and Cisco Partner Summit 2015. With that in mind, this week on the Partner Blog was all about the upcoming events.

Sherri Liebo gave us a preview of Marketing Velocity on Tuesday. She gave us all a quick look at what to expect in Montreal on Monday, April 27, including a peek at the agenda. Take a look at Sherri’s blog and see just why she’s so excited that Marketing Velocity is being held in conjunction with Partner Summit this year.

Bruce Klein stopped by yesterday to post his preview of Partner Summit and to talk a bit about the progress Cisco has made with the Cisco Partner Ecosystem.

He’s not the only one talking about Cisco and its partners this week either. Zeus Kerravala of ZK Research posted his own blog this week called How Cisco keeps channel partners out in front of market trends where he talks about how Cisco has created such loyalty amongst its partners.

Both are great reads and will give you a sense of just what to expect at Cisco Partner Summit 2015. Let us know what you think in the comments section!

Exploring Virtual Partner Summit

I posted a blog early in the week about Cisco Virtual Partner Summit (VPS). VPS is the perfect way to keep up with what’s going on throughout the week in Montreal, even if you are not physically there. My VPS preview blog provides screenshots and a quick walkthrough of what you can do in VPS, and what you can expect to see.

VPS is a valuable tool that you should take advantage of if you’re not going to be in Canada for the events. Take a look and let me know what you think. Read More »

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Cisco Partner Summit 2015 is Nearly Here


We will soon be gathering in Montreal for Cisco Partner Summit 2015. In fact, it’s only a little more than two weeks out at this point. It’s hard to believe it’s been more than a year since we met in Las Vegas last year where we introduced the Cisco Partner Ecosystem.

So much has happened since I last had the opportunity to meet with all our partners at our annual event. As I mentioned back in the fall, we’ve made such a great deal of progress since introducing the Cisco Partner Ecosystem last year. I’ve done my best to keep you up-to-date on our progress throughout the past year and I can’t wait to meet with you again in Montreal to continue the conversation.

I promised you we would continue to cultivate the Cisco Partner Ecosystem in order to benefit you and we are certainly still focused on that approach. We continue to broaden the Cisco Partner Ecosystem, enhance partner enablement and continually look for new growth areas.

I know we have come a long way since last March, but there is so much more to do. I’m proud of what we have accomplished and I’m thrilled that our work is getting attention outside of our partner community as well. In fact, Zeus Kerravala, founder and principal analyst at ZK Research posted just yesterday on Network World his opinion on “How Cisco keeps channel partners out in front of market trends.”

I urge you to read Zeus’ blog. It’s a good look at an opinion outside of our Cisco walls on what has kept our partners happy. Zeus points to innovation in technology and our partner programs. Let me know what you think. Your feedback is what helps us tweak our solutions and our programs in order to help you be successful. Read More »

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Cisco Marketing Velocity 2015 is Just Around the Corner


Cisco Marketing Velocity 2015 will be here before you know it. We will kick things off this year on April 27 in Montreal, in conjunction with Cisco Partner Summit 2015. This is the first year we will be holding Marketing Velocity and Partner Summit together. What a great opportunity for sales and marketing folks to spend the week together in Canada!

I imagine most of you that will be heading to Canada with us are already gearing up for the trip, but I wanted to take just a moment to remind you of a couple of things about Marketing Velocity. Before I dive into the details, take a look at my quick video and then I’ll set you up with everything you need to know about the upcoming event.

As you can see, I am tremendously excited about the opportunity for sales and marketing to interface due to having Cisco Marketing Velocity and Cisco Partner Summit at the same time. Marketing Velocity will still be the same great event, and Marketing Velocity participants will be able to participate in Partner Summit for the remainder of the week! Read More »

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Exploring Virtual Partner Summit 2015


Cisco Marketing Velocity and Partner Summit are coming up soon, and if you aren’t attending the live event in Montreal, there’s still time to register for Cisco Virtual Partner Summit (VPS). You will be joining thousands of Cisco partners from around the globe for information from Cisco Marketing Velocity and Cisco Partner Summit keynotes, executive chats, and breakout sessions on business-critical topics.

So what’s in store for VPS this year? When you enter VPS, you will see a range of options and tabs that will allow you not only to register for sessions, but also review speaker and related information for these sessions, VPS Dialog information, and get updates on Business Transformation Sessions.


You’ll be able to view the live keynote presentations happening from the main stage in Montreal (replays will be available until June 06), and also participate in breakout sessions targeting different technology segments, business transformation strategies, and market opportunities specific to each region and presented in local times and languages. Read More »

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