As we celebrate the 25th anniversary of Cisco Live in San Francisco this week, it’s an exciting time for Cisco and our partners. Customers are embracing the opportunities around the Internet of Everything and looking for us to help them realize the benefits and manage the transition.
Admittedly, this is a bold course and I believe this partner-centric approach differentiates Cisco and our partners. With this announcement, new Intercloud reference architectures will be added to the Cloud and Managed Service Program for partners who deliver Cisco Powered services. New Cisco Cloud solutions will enable Hybrid IT adoption while meeting today’s needs for SaaS solutions like Microsoft SharePoint and Microsoft SQL Server. We are working through the complete go-to-market strategy and expect these offers will launch and be orderable in the next 90 days. Read More »
Cisco Collaboration’s mission is to put exceptional, easy-to-use collaboration in every room, on every desk, and in every pocket. You’ve seen us start to deliver on this mission for every room. And with today’s news we are now delivering this for every desk. Simple, no-compromise collaboration means not only new products for our partners to sell, but also opportunities for you to reach new customers, upgrade existing ones, and grow long-term revenues.
Reach New Customers with Affordable Collaboration for Every Desk
It’s not a one-size-fits-all world. Your customers need a range of products for different work styles, preferences, and use cases. The new Cisco DX70 and DX80 bring all the collaboration tools users need together in a single desktop device. They feature great sound, best-in-class HD video, unified communications features, email, instant messaging, and Android business applications. With value pricing and the potential for increased employee productivity, these products offer a compelling reason for your customers to add new endpoints on every desk. The Cisco Intelligent Proximity capability is a major competitive advantage, as it lets users wirelessly sync the devices with their smartphone to share contacts, call histories, and even meetings in progress. There is also significant opportunity for you to increase services revenue by developing custom applications based on your customers’ unique needs. Cisco innovation plus your strategic guidance, services, and custom development is a powerful combination. To learn more, visit our DevNet site, staffed by Cisco developers who can help answer partner questions. The new Cisco DX70 and DX80 desktop collaboration devices can help increase video adoption, extend your reach to new buying centers, and accelerate upgrade opportunities. Read More »
At the recent Cisco Partner Summit, Cisco unveiled two major program changes for our partners: the new Cisco Partner Ecosystem and the evolution of the Cisco Developer Network (CDN) into the Solution Partner Program. In the wake of these announcements, I wanted to take a moment to share the logic behind these changes, why they are occurring now and how they relate to partners.
It’s important to distinguish that the CDN has evolved to become the Solution Partner Program; this was not an overnight switch. The former Developer Network community was comprised of individual developers and partner companies developing integrated Cisco solutions. The new Solution Partner Program brings the partner company component of CDN into the Cisco Partner Ecosystem. This allows us to more clearly identify the relationship with our valued solution partners recognizing them formally as Cisco partners and an important pillar of the overall Partner Ecosystem.
Prior to this change, we spoke with our partners around the world and asked them, “Are you hearing anything about business applications or the need for them, from customers – or are we the only ones seeing these requests?” Ninety percent of the time, every person in the room would nod “Yes, we are hearing the same thing!” The next question we asked was, “Would you be interested in working with the companies that are building these applications and the technology that supports them?” To which the answer was almost always, “Yes. Who are they, where are they and how can I start working with them?” Read More »
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
We wrapped up our coverage of Cisco Marketing Velocity was this week with one last blog highlighting all of the recaps and replays that are now available to you. If you were not in attendance in Chicago last week, or you want to revisit some of the great presentations from Marketing Velocity, we have the complete set of replays and presentations available now.
Take a look and, as always, let me know what you think in the comments section!
Advanced Malware Protection Discounts
There are big discounts available with a new promotion on Advanced Malware Protection (AMP) for the Cisco Email and Web Security Appliances.
Review the promotion on Partner Central and be sure to let me know if you need any additional information. Read More »
I spent a great week in Chicago at Cisco Marketing Velocity and, as promised, now I’m back to share one last quick recap of the event, including the replays of the speakers’ sessions. Hopefully you had a chance last week to take a look at my entry on Velocity about the partner award winners and VP of Global Partner Marketing, Sherri Liebo’s wrap up interview last Thursday.
I saw some fantastic presentations last week, and of course I received some wonderful feedback from partners. We all talked about becoming a “marketer of the future” and I was able to capture some thoughts on how to make the transition to marketer of the future and just what that term means. See what your colleagues, our speakers and Cisco executives have to say about making the transition to become a “marketer of the future.
What do you think it takes to be the marketer of the future? Be sure to let me know in the comments section. Read More »