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Operational Implementation is Crucial for Revenue-Generation Marketing
3 min read
In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.
Cisco Partners Provide Multiple Awards at XChange Solution Provider
2 min read
Yesterday in Los Angeles, CA I attended XChange Solution Provider, where Cisco was honored with multiple Channel Champions awards. This conference brings together 225 solution provider decision makers from across the United States and Canada and provides a great chance to network.
XChange Solution Provider Launches with Fresh Perspectives in L.A.
3 min read
Ahh travel. As I arrived last night for XChange Solution Provider, I was lamenting the fact that I had just traveled 2,428 miles from Charlotte, NC to Los Angeles, CA and my bag didn’t make it with me.
Just Switch It: Migrate Customer Switches, Wireless Access Points
1 min read
Help your customers successfully move to the next generation of technologies with the Just Switch It initiative
Cisco Partner Weekly Rewind – February 28, 2014
2 min read
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.
Congratulations to My Fellow Channel Chiefs for 2014
3 min read
Each year, CRN announces its list of Channel Chiefs. This list constitutes a “who’s who” within the world of channel management. According to CRN, these folks head up the partner programs that you all depend on to run your businesses.
Cisco Partner Weekly Rewind – February 21, 2014
1 min read
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.
Partner Voices: CDW on Driving Solution Adoption across Your Practice
3 min read
As part of our ongoing Partner Voices blog series, I recently had the opportunity to catch up with Yvonne LeNoue of CDW regarding her blog, “Top 5 Areas of Focus to Drive Solution Adoption across Your Contact Center Practice.” I invited her to expand a little more on those ideas for our Cisco partners and she kindly obliged.
Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social
3 min read
Cisco Senior Vice President Karen Walker shares marketing insights with Crimson Marketing CEO Glenn Gow.