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Industry OEMs and Technology Partners: Working Together to Deliver Business Outcomes for Customers

I woke up this morning thinking, “Aren’t we lucky to be in this industry at such a fascinating time?” Gartner refers to it as the Nexus of Forces; IDC deems it the Third Platform (the first platform was mainframe and the second, client/server); and at Cisco we call it the Internet of Everything — the networked connection of people, process, data, and things. By whatever name it’s referenced, the upshot is there are tremendous implications for anyone doing business in today’s world. The technological capabilities made possible by this quantum digital shift are a game changer for those who provide IT solutions, those who apply them, and how they are used. 

Empowered by the unprecedented possibilities of digitizing their businesses, customers are migrating from technology-based purchases to business outcome-based IT solutions. This transition requires IT vendors to re-imagine the ecosystem of companies required to build, deliver, integrate, and support these solutions. The ecosystem must ensure the business outcomes (cost reduction, margin expansion, revenue growth, etc.) are achieved, and needs to include solutions-focused Industry OEMs (original equipment manufacturers). Specifically, I’m referring to Industry OEMs that build solutions like process control systems, medical devices, and plant floor systems, along with OT (operational technology) and IT integrators, Independent Software Vendors (ISVs), consulting partners, and Value Added Resellers (VARs) among others. These new ecosystems are critical to delivering what customers are really looking for — not products; not services; but solutions that address their business needs. Read More »

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Partner Voices: Identity, Security and the Internet of Everything

As I often do with our Cisco Partner Voices blogs, this week’s entry is really more about me getting out of the way and letting the partner tell the story. I mean, after all, that’s what this whole series is about, right?

This week, I had the opportunity to hear from Geoff Webb (@GeoffvWebb), Senior Director, Solution Strategy for NetIQ. Geoff had some thoughts on the Internet of Everything (IoE) that are definitely worth sharing with the Cisco Partner Ecosystem.

In Geoff’s words, the Internet of Everything holds incredible promise – the opportunity to completely redefine how we interact with technology, the way we use information, even the way we perceive the very world around us.  We’re going to be surrounded, 24/7, by smart devices that do everything from help us drive our cars more safely and monitor crop yields across the world to double checking that we turned the oven off before we left home, even run an airliner’s engines at peak efficiency as it flies around the world.

These smart tools – whether it’s wearable, drivable, sitting in our homes and/or in our bodies – are going to change absolutely every aspect of the way we think about, and use, information and technology.  Yet at the same time, this is going to make new demands on the way we plan for security and privacy.  And, the key to building the new, safe and secure IoE is going to be a deep understanding of a very old concept: that of “identity.” Read More »

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Cisco Partner Weekly Rewind – March 27, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Cisco was recognized by CRN this week as a 5-star winner for its Channel Partner Program and for its Solution Partner Program. These wins will be featured in the CRN Partner Program Guide, which is an annual directory and definitive listing of technology vendors that service solution providers or provide products through an IT channel.

Listen Your Way to the Win

Karin Surber always brings a great perspective on what it takes to be a successful sales person and this week was no different. Karin spent some time on the Partner Blog discussing listening, and how listening can make or break your business. Read More »

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Let’s Kick Off Cisco Partner Summit and Marketing Velocity

MVPS

Cisco Partner Summit and Cisco Marketing Velocity 2015 are coming up fast! The combination of these two events will create an unprecedented opportunity for sales and marketing professionals to interact  in Montreal. I am counting down the days until I can meet with many of you in person. I can’t wait to finally put some faces to the names. I’m also looking forward to reconnecting with several of you who I met at previous partner events.

Let’s kick off both events with some helpful information.

First, I realize not all of you will be able to attend the event in Montreal, so I encourage you to take advantage of Virtual Partner Summit (VPS). This is a fantastic opportunity to watch Cisco executives via live streaming video, learn about new technology solutions, or see what’s new in marketing innovation. Registration opens today.  We don’t want you to miss out!

Let us be your eyes and ears on the ground in Montreal. We’ll have recaps, tweets, and pictures that keep you posted on everything going on during the week. You can always find the latest information at:

For those of you just getting started on Social Media, we want to help. Check out our video tutorial. Let us know if you have additional questions via the comment section below.

Read More »

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Listen Your Way to the Win

Many people believe that big talkers make the best sales people. But actually, the best listeners prove to be the most successful not only in sales, but in any business profession. More than 35 business studies indicate that listening is a top skill needed for success in business. So if listening is so important why don’t more people practice good listening skills? Well, hearing is easy but listening is hard.

Considers these statistics:

  • Immediately after we listen to someone, we only recall about 50 percent of what they said.
  • Long-term, we only remember 20 percent of what we hear.
  • Most of us are distracted, preoccupied or forgetful about 75 percent of the time we should be listening.

How do you set yourself apart from the general population when it comes to listening? Follow these four steps to more success. Read More »

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