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Cisco Partner Ecosystem Progress
4 min read
Back in March, as part of Cisco Partner Summit, I presented the Cisco Partner Ecosystem, which includes our existing channel program and our services program, and involves a much broader set of partners, such as Independent Software Vendors (ISVs), technology and consulting firms.
Six “Must-Do”s for Successful Ecosystem Marketing
3 min read
A partner ecosystem is not just a list of partners. It’s a portfolio of select partners who are selected because of the value they add from one or more of these perspectives: technology, integration, influence, go-to-market, or market access.
Partner Voices: Logicalis Goes Back to School with Paradise Valley
2 min read
Sometimes for series such as Partner Voices, I spend a lot of time planning. I will often spend a lot of time on the phone, sending emails out and generally trying to dig up the latest and greatest Cisco Partner success stories.
Big Changes Become Big Opportunities in Branches
3 min read
Mobility and cloud innovations have been happening so fast that it’s easy to overlook the place where these technologies have the most impact – the branch.
Mega Mentor: The power to get the most from others
3 min read
Well I’m wrapping up my series on marketing superpowers, and to finish up, we will take a look at Mega Mentor! I’ve worked hard to keep you up-to-date on each of our superheroes, but if you’ve missed any of them so far, here is what we’ve covered
IoE: So Much Data, So Many Great Partner Opportunities
2 min read
You know the Internet of Everything (IoE) is gaining traction when you hear about it from the guy changing your oil. Earlier this month I was dropping off my car for its regular service when the technician began asking me how the Internet of Everything will change automobile maintenance and repair.
Give Your Customers One Conferencing Experience
2 min read
Too many of us attend frustrating meetings filled with background noise, dropped connections, attendee roll call and large presentation files that are emailed only after it’s too late.
Enabling the Branch for the Mobile Cloud Era
3 min read
This week at Interop New York, Cisco announced advancements in access routing to help partners transform businesses’ networks to support cloud and mobile solutions – the new Cisco ISR 4000 Series.
Resonate with your Customers – Market your Master Specialization
3 min read
As a marketer, this past year has been an exciting journey for me. We created and launched a dynamic marketing strategy for Master Specialization. We’ve created digital, social and demand generation strategies along with compelling content, to help you develop a strong and memorable brand for your company.
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