Partner

2 min read

Welcome back to my “Tell Your Customer Story” series. I hope you enjoyed my previous blog on how Core BTS, a Cisco partner, created a powerful solution for their customer.

1 min read

Confidence is an importance ingredient in selling cloud services. In Deliver Cloud Services Meeting the Highest Standard, cloud provider Cirrity shares how fragile customer confidence can be.

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In fact, that’s exactly why Cisco has been developing Internet of Everything Innovation Centers around the world. These centers encourage IoE innovation and development, bringing together customers, industry partners, startups, government organizations and universities to catalyze this ongoing innovation.

3 min read

Years ago I once read that a sale doesn’t happen until there is a transfer of energy from one party to another party. I believe this to be 100 percent true. Your customer won’t buy from you unless they believe they or their company is going to benefit in some way.

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According to a new IDC white paper, sponsored by Cisco, "Enabling Partner Value in the Cloud Economy", 68 percent of companies with more than 1,000 employees are using some form of cloud or plan to implement cloud within the next 12 months.

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In an Internet of Everything era, enterprises and public sector organizations have developed an insatiable appetite for data. Data is being gathered from an increasing number of sources, and—from an analytics perspective—the more data your customers have, the better the insights they can gain. We recognize that analytics represent a truly transformational business opportunity for […]

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This past week, I had the opportunity to speak with Dawn Kerwick, Vice-President of Marketing at ePlus. She had some great insight into what ePlus has been doing in the education sector, and I wanted to share that with you as part of the Partner Voices series. Rather than hear me blather on, I’ll just turn it over and let you hear what Dawn had to say, in her own words:

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At the beginning of each year, I try to set a New Year’s resolution that is SMART (specific, measurable, achievable, relevant, and time bound), so that I’ll keep it. I especially like to set goals that are attainable and will drive tremendous growth in our business together.

3 min read

As the Cisco Partner Ecosystem continues its growth, and customers transform IT to increase business outcomes, we want to create opportunity for our partners so they can choose what makes sense for their business, and pick the roles they want to play in the marketplace.