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Partners Win Big with Cisco UCS Grand Slam

Cisco has done it again – with the latest Cisco Unified Computing System (UCS) launch, Cisco continues to build upon a successful platform while opening new market and business growth opportunities for our partners, and providing a means to address a larger portion of customers’ computing needs. Today, Cisco announced the largest portfolio expansion for Cisco UCS since the launch of the product five years ago. The new platforms will propel partners to a new level in driving customers’ business outcomes.

This is not just another product launch though. The new lineup allows our partners to provide technology solutions that transform how customers deliver IT – across all market segments and with positive and sustained impact to their business.  Here’s what’s new on the product side:

  • UCS Mini provides the full power of Cisco Unified Computing in a smaller, all-in-one solution that is simple, easy to manage, yet expandable.
  • UCS M-Series Modular Servers for Online Content Providers and Cloud Service Providers and for distributed applications in Industrial High Performance Computing (HPC) and Enterprise Grid.
  • Cisco UCS C3160 Rack Server is a modular, capacity-optimized solution ideal for distributed data analytics, unstructured data repositories and media streaming and transcoding.
  • Cisco M4 Generation UCS Rack and Blade Servers are armed with the latest processing power providing increased performance, efficiency and computing density.

With these introductions, Cisco continues to lead the industry with a unified, application-centric approach to computing, but you’re probably already asking, “What does that mean for me?” Well, we are always looking to expand the market for our partners and these additions to the UCS portfolio provide some pretty nice angles to you when you step into the room with customers. Read More »

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Accelerate Sales with Marketing Velocity Social Media Resources

At Cisco, we view our relationship with Partners as symbiotic. We do all we can to equip you with the tools, resources and support you need to be successful. One of the ways we do this is through the Cisco Marketing Velocity Program.

The program contains a variety of free tools, resources and events that our partners can use to augment your marketing efforts and accelerate sales. These include On-the-Air learning webcasts, demand generation and outbound marketing resources, and social media best practices. You can also become a Partner Marketing Professional by completing the curriculum.

At Cisco, we create integrated marketing communications (IMC) plans, focused on developing marketing strategies and campaigns that weave together all of the different marketing disciplines – advertising, PR, promotion, assets and especially social media – with the end result of driving Cisco branding in everything we do. This approach is exactly what Sherri Liebo talked about in her Super Voice blog. Read More »

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Cisco Partner Weekly Rewind – August 29, 2014

August 29, 2014 at 8:58 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

We saw an interesting case study this week in our latest Partner Voices blog. This blog post featured Trend Micro and how they were able to help the United Way of Greater Atlanta bolster data center security during a migration to a virtual environment.

Check out my blog, let me know what you think, and if you’re interested, read the entire case study!

Get Ready – Cisco is Announcing New Growth Opportunities for our Partners with Cisco UCS

In a market many predicted we would exit, Cisco has continued to gain share for the 18th consecutive quarter and has earned the number one position for x86 blade servers in the US, with 41 percent revenue share. That is six points ahead of our nearest competitor! Cisco partners have been pivotal to the success we have shared in this market, with more than 3,800 channel partners selling Unified Computing System (UCS) today.

We are continuing that momentum, and we’re poised for the next wave of Cisco UCS innovations to be announced to our partners next Wednesday, September 3. This will represent the broadest, most powerful expansion of the Cisco UCS portfolio since we first disrupted the server market in 2009, providing our partners significant growth opportunities across all market segments.

Register now and be among the first to see the latest in Unified Computing innovation. Read More »

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Partner Voices: Trend Micro Assists Non-Profit in Establishing a Scalable Data Center Environment

August 28, 2014 at 7:30 am PST

Our Cisco partners and UCS solutions make a great team, helping customers achieve significant results in establishing efficient and cost-effective data center environments. The latest Partner Voices blog highlights how Cisco partner Trend Micro helped a nonprofit organization bolster its data center security as it migrated to a virtual environment.

The United Way of Greater Atlanta (UWGA), an important arm of one of the leading nonprofit organizations in the United States, strives to create positive change and address local challenges affecting education, health, homelessness and income. With limited resources, the organization pays particular attention to cost and efficiency factors.

In this particular case, a team of 10 people was responsible for all the IT aspects of the organization. This proved quite challenging when the team was spending the majority of its time on server maintenance, without the ability to look for larger optimization or efficiency opportunities. In addition, the majority of the organization’s fundraising efforts were concentrated near the end of the year, making the demand on the databases and servers particularly taxing during those months. Read More »

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Cisco Partner Weekly Rewind – August 22, 2014

August 22, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

This week Cisco won several of CRN’s Annual Report Card (ARC) awards presented at this week’s XChange event in San Antonio.  Faisal Hanafi, Steve Benvenuto and Ricardo Moreno (@RicardoMoreno) from Cisco were on hand to receive the honors.

We take great pride in winning these awards, but all of us at Cisco realize that we don’t win awards like this without the efforts of loyalty and our partners. We are only successful when you’re successful!

With a focus on “Elevating the Customer Experience,” the XChange event brought together a strong line-up of speakers, favorite great example being Seth Mattison of FutureSight Labs who talked about how we build connections are changing in the Digital Age. I also appreciated the insight of Gary Pica from TruMethods and the idea of unlocking your personal super power.

You can read all about both of these speakers and all the other exciting speakers from earlier posts. The team and I enjoyed meeting with many of you in Texas and we look forward to our next face-to-face event – the Best of Breed (BOB) Conference in October. Read More »

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