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Cisco Partner Weekly Rewind – September 12, 2014

September 12, 2014 at 7:49 am PST

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

The key takeaway in this week’s Cisco Partner blog is the power shift in the tech buying centers to lines of business decision makers for greater business outcomes.

Raja Sundaram (@rajasundaram) details the changing IT consumption economics and how it’s impacting the business of technology. As such customers are looking for more from their partners. They’re looking for partners to help them to share the risk and reward, and even guarantee a specific business outcome. Cisco’s portfolio and partner programs are evolving to address the shift – all of which make for increased partner opportunity and profitability.

Additionally, Marlowe Fenne (@mfenne) highlights a new “intelligence” tool for partners called Solution Central that unlocks new sales opportunities by narrowing in on the business priorities of your customer. Each of these business priorities is linked to a specific Cisco Enterprise Networks solution, and it includes relevant solution capabilities, case studies, overviews, and links to key assets that will help you create new opportunities. Bookmark this page – you won’t regret it.

Partner Solution Central page Read More »

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Changing IT Consumption Economics: Ignore at Your Own Peril

As tech buying power shifts away from IT departments to line of business decision makers, five key trends are reshaping how customers want to consume technology.

  1. Customers increasingly want to consume technology, but not build it
  2. They want solutions that address their business problems
  3. They have no interest in complex IT solutions and won’t pay for what they see as complexity
  4. They want to pay as they use the technology and not take on large, up-front expenses
  5. Last – and the big take-away for Cisco partners – they want outcomes, not just technology

In the past, customers bought technology based on a traditional CapEx spending model, where the partner’s role was to sell, install, fix, and refresh the technology. But now customers want something new from their partners – they want partners to help them try, manage, drive adoption of technology, and guarantee a specific business outcome with the implication that there is shared risk and reward. The challenge for partners today is to figure out how to take on new roles as they move from a product focus to an outcomes-based approach. Read More »

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Focus on Business Priorities to Unlock New Sales Opportunities

Many Cisco Partners are well aware that Line of Business and Operations technology budgets are growing much faster than IT budgets. Many have expressed a strong interest in selling solutions to these new buying centers. So how can Partners capitalize on this trend, grow revenues faster, and become more strategic within their customer base all at the same time?

Figure 1: Michael Lin from Promedia Technology Services, Inc. shares his perspective on selling to Lines of Business 

Read More »

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Cisco Partner Weekly Rewind – September 5, 2014

September 5, 2014 at 7:31 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

This week we announced the largest portfolio expansion for Cisco UCS since the launch of the product five years ago. Partners will now be on a whole new level of delivering business outcomes for their customers.

John Growdon talked about how partners win big with the new technology solutions that transform how customers deliver IT. These solutions also cut across all market segments with positive and sustained impact to customer businesses and they innovate and grow  business too. With the commitment of our partners, Cisco has grown to #1 in the US and #2 worldwide in x86 blade server market. Our hats are off to you!

Additionally, Cisco and Red Hat announced a significant expansion to its partnership, bringing our cloud and integrated infrastructures together with Red Hat’s market leadership and domain expertise of open source and OpenStack – essentially building on-ramps to the Intercloud. This blog from Denny Trevett (@dtrevett) details how Cisco Channel Partners will benefit with opportunities to grow their data center practices. Integrated solutions from Cisco and Red Hat enable partners to drive profitable growth and increase customer value with solutions that drive business outcomes. Cisco and Red Hat will offer enterprise and solution provider customers the most robust and open portfolio of integrated solutions for data center modernization, open hybrid cloud and big data. Read More »

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Cisco and Red Hat to Build On-Ramps to the Intercloud

CIOs are embracing cloud to deliver I.T. applications and services to employees, partners and customers more flexibly and at lower cost.  As cloud moves from experimentation into the mainstream, OpenStack and other open source technologies have emerged as a catalyst for cloud innovation.

RedHat_rotator-3That’s why Cisco today announced a significant expansion of our partnership with Red Hat. Together, we bring complementary strengths to the relationship:  Cisco is the industry leader in cloud infrastructure and integrated infrastructure, while Red Hat brings market leadership and deep domain expertise of open source and OpenStack.

Building on our collaboration around Cisco UCS, Cisco and Red Hat will accelerate collaborative engineering and product development around three key technologies:  OpenStack, Application Centric Infrastructure (ACI) and Intercloud.  You’ll see us bring together our flagship products, from Cisco UCS, Cisco ACI, and Cisco Intercloud Fabric, to Red Hat Enterprise Linux (RHEL) OpenStack Platform and OpenShift by Red Hat.  We’ll deliver integrated solutions for enterprise and service provider customers. Read More »

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