Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
It was quite a busy week on the Partner Blog. Hopefully you had a chance to read Sherri Liebo’s blog on how digital marketing has transformed the traditional marketing landscape. If not, be sure to check it out and take a look back at her super heroes posts from 2014 and how those particular marketing team members can lead the way as digital marketing continues to shift how we all work.
As we are getting ever closer to this year’s Marketing Velocity event, this blog is a nice look at how all our marketing efforts tie together and what “digital” is doing to all of us.
Raja Sundaram had some insight into cybersecurity and how it affects your customers. He looked at changing business models, dynamic threats, and complexity and fragmentation. Branching out from there he pointed out how Cisco is offering up the products you need for your customers to tackle these tough security situations. It’s a great overview on security. Read More »
Tags: arjun lahiri, business outcomes contest, Cisco, cloud, cloud services, cybersecurity, digital marketing, karin surber, lifecycle management, partner, raja sundaram, richard mcleod, SaaS, sales thought leadership, security, Sherri Liebo, software as a service, super heroes, traci soward, Weekly Rewind, xander Uyleman
I might have wrapped up my blog series on the marketers of the future back in October, but digital marketing is hotter than ever. We’ve only just begun to explore the frontier of digital marketing and it continues to drive innovation in the marketing space. With that in mind, I wanted to spend a little time with you before we really get ramped up for this year’s Marketing Velocity event to talk about how digital marketing has changed the traditional marketing landscape, and a little about what has changed since last year’s event in Chicago.
Before we start, however, if you want a refresher on all the super heroes we discussed at last year’s Marketing Velocity, just review my blogs on each here:
- Wonder Vision – The power to see what no one yet can see
- Alchemist – The power to blend art with science in a way no one can ignore
- Super Voice – The power to reach millions at the same time
- Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
- Mega Mentor – The power to get the most from others
Marketing in the past
I’m sure many of us remember marketing before the Internet; marketing before smartphones; marketing before apps of any sort! Now, with the ever increasing pace of change we are seeing in all technology, marketers have adapted and evolved to take advantage. Read More »
Tags: Cisco, Marketing Velocity, partner, Sherri Liebo, super heroes
There has never been a better time to take inventory with your customers. By asking them if you can help them assess their software investments to turn dormant “shelf-ware” into “productive-ware, you will begin to discover new business, and new opportunities to sell services that support the entire software lifecycle.
Every customer wants to be as effective with the software investments they make and wants to quickly realize the return on their investments. Your work to discover activation opportunities or adoption and usage increases is just the beginning of adding value to your customers!
There are a lot of reasons why this is important – but here are my top three: Read More »
Tags: adoption services, channel, Cisco, collaboration, lifecycle services, partner, partner tools, richard mcleod, software
I recently received notice from my bank that they were changing my bank card number — again — due to suspicious activity on my account. This is the third such notification received in the past twelve months! Although it is an annoyance and a bit inconvenient, I do appreciate the bank’s attempt to protect my financial data. Moreover, it represents a much larger problem than mine but a major concern for businesses the world over. It is just one example of the pervasive issue of data security and attests to the sad fact that we are living in a time with a very dynamic threat landscape.
It is estimated that the annual cost of cyber-crime to the global economy ranges from $375 billion to as much as $575 billion, according to a 2014 study by the Center for Strategic and International Studies. In addition, the study reports that as many as 350,000 jobs in the US and EMEAR are lost because of malicious online activity.
In PricewaterhouseCooper’s 17th Annual Global CEO Survey, half the top execs surveyed expressed concern about cyber threats to their organization. Their concern is certainly warranted, as Cisco’s 2014 Mid-Year Security Report disclosed that 100 percent of networks analyzed showed traffic going to sites hosting malware. This is a very expensive problem. According to the Ponemon Institute, the cost of an organizational data breach in the U.S. averages $5.85 million (up from $5.4 million in 2013). It not only affects a business financially but corrodes consumer confidence as well. Read More »
Tags: Cisco, cybersecurity, partner, raja sundaram, security
In today’s ever-connected, IoT world, innovation is the key to success.
In fact, that’s exactly why Cisco has been developing Internet of Everything Innovation Centers around the world. These centers encourage IoE innovation and development, bringing together customers, industry partners, startups, government organizations and universities to catalyze this ongoing innovation. It’s also why we continue to enrich our Solution Partner Program.
As part of Cisco’s ongoing dedication to enabling and promoting innovation, we’re looking to highlight those partners whose solutions are transforming customers’ business. We want to share your great innovation stories, but not just share them, celebrate them.
We’ll be doing this through our new Business Outcomes Contest, designed to showcase and reward the great strides our solution partners are making.
Learn more about the Cisco Solution Partner Program Business Outcomes Contest, and in my video below:
Read More »
Tags: business outcomes, business outcomes contest, Cisco, partner, traci soward