With Partner Velocity, Partner Summit, and Cisco Live under our belts, we’re sad to say “goodbye” to this year’s conference season.
It was tons of fun getting to meet so many partners in person during the events, and the Cisco Channels team is looking forward to seeing all of you again next year.
But before we do, we wanted to share a full recap from Cisco Live! 2012, starting with our favorite photos.
No, you’re not having a déjà vu moment. The San Diego Convention Center was a popular spot for events this year.
17,000 in-person attendees! And almost half were first-time attendees.
Demo time during Chairman and CEO John Chambers’ keynote on day two of Cisco Live.
Cisco CTO Padmasree Warrior discusses the Cisco Open Network Environment (Cisco ONE).
Cisco partners showing off their new Cisco partner logos. (Find out how you can be entered into a drawing to win US$2000 in Joint Marketing Funds simply by sharing your updated or new marketing assets featuring your new Cisco partner logo.)
Couldn’t make it to Cisco Live this year and want more? We’ve got you covered!
Keep reading to get a full recap from the event, including a list of Cisco Live resources, replays, videos, announcements, blogs, and news coverage. Read More »
Tags: Cisco, Cisco Live 2012 San Diego, news, recap
Over the years, Cisco’s partner logos have gone through a number of iterations…
Some of you may remember the old-school Cisco logo with the white bridge on a teal background.
Who could forget the updated Cisco logo with a white backdrop?
But the latest partner logo update brings a modern, streamlined look and feel and is in line with the Cisco brand. These new partner logos help partners more effectively represent, leverage, and extend the Cisco brand to their customers.
Cisco is also actively promoting these logos to end customers to raise awareness of and differentiation for partners and your unique capabilities. Customers will quickly identify these logos with a partner’s given expertise, helping them find the right partner to help them build the right solution. Start using your new partner logo to promote your expertise today.
But back to the contest and how you can win. Simply share your updated or new marketing assets featuring your new Cisco partner logo, and be entered into a drawing to win US$2000 in Joint Marketing Funds. Five winners will be selected in August 2012. All you need to do is show us your partner logo.
Read More »
Tags: Cisco, contest, distribution, JMF, logo, master, partner, registered
Did you know that 93 percent of B2B buyers use search to begin the buying process (Source: Marketo). What’s more is that most buying cycles are 70 to 80 percent complete before companies are even willing to engage with sales people (Source: SiriusDecisions).
With statistics like that, wouldn’t you want to ensure your online assets provide the most compelling information about your products and services? After all, the goal is to get prospective customers to the finish line, preferably with you.
Enventis, a Cisco Gold and Unified Communications Master Specialized Partner, did just that.
They know prospective customers have a lot of options when it comes to selecting a data center for their network, server, and storage needs. Enventis also knows those prospective customers would have to travel great distances to visit their facilities located in Edina, Minnesota. So they created a virtual tour to help save on travel time and money, while providing an accurate view of what their data center looks like.
Want to see their tour? Watch the video below.
I chatted with Enventis Senior Marketing Specialist Elke Zimmermann about the making of the Enventis Data Center Virtual Tour video, the results that came out of it, and tips for creating your own virtual tour. Read More »
Tags: Cisco, data center, enventis, gold, master partner, unified communications, video, virtual tour
Today, Keith Goodwin, SVP of Cisco’s Worldwide Partner Organization, is announcing his retirement after 13 years with Cisco and 38 years in the IT industry. Keith has been a strong leader, colleague, and friend to so many partners during his time at Cisco.
Starting on August 1, SVP Bruce Klein will become the new leader of Cisco’s Worldwide Partner Organization.
Read more details as EVP Rob Lloyd blogs about Keith’s career, Bruce’s leadership style, and our commitment to our partner-centric strategy. Read More »
Tags: Bruce Klein, Cisco, keith goodwin, organization, partners, worldwide, WWPO
Analysts bring years of experience and broad industry knowledge to their clients. They also perform valuable market research and trusted competitive analyses. But tapping into these resources can be tough, because of their busy calendars.
That’s about to change! Cisco is introducing the Virtual Analyst Perspective (VAP), a pilot program that gives partners a seat at the table with well-regarded industry analysts.
It begins on June 27, as Cisco hosts two, one-hour VAP webinars. It’s completely free—partners just need to register to participate. (Editor’s note: The event is finished, but you can click here to listen to the entire Virtual Analyst Perspective replay.)
VAP’s first guest is Zeus Kerravala, founder and principal analyst with ZK Research, a division of Kerravala Consulting. He’ll share directly with partners his expert insight on how trends can affect your business portfolio—and how to transform your business for the future. Read More »
Tags: channel partners, IT trends, partner practice builder, VAP, virtual analyst perspective, webinar, zeus kerravala, zk research