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New Products and Channel Opportunities in Video, Collaboration

November 16, 2010
at 12:26 pm PST

The overall collaboration market is now $38 billion (USD) worldwide. Video, including You Tube and Flip, is growing 35% year over year.

And there is a more than an $8 billion (USD) market for video end points. (That’s not including the services opportunities that add three to five times to that $8 billion.)

I’m not throwing out these stats just to impress you. (Though I hope they are.)

With more than 80% of Cisco’s business going through the channel and more 95% of Tandberg’s legacy business through the channel, collaboration doesn’t just mean creating products that will help businesses collaborate. Sure, that’s an integral part of it, but the collaboration we mean here is also about ways we collaborate with our partners.

We sat down with Richard McLeod (Senior Director of Collaboration here at Cisco) to find out about the products and programs launching this week at our 2010 Collaboration Launch, why everything from Cisco will be video-enabled, and what it means for Cisco and Tandberg partners.

httpv://www.youtube.com/watch?v=7FydqB0Ices

Our 2010 Collaboration Launch brings to market a slew of new video, desktop virtualization, and collaboration products for businesses of all sizes. Not to mention new programs for partners. The new products and programs include…

  • New TelePresence endpoints (TelePresence EX60 and TelePresence System 500-32) that will allow more users and mid-size businesses to deploy video collaboration
  • A new TelePresence Video ATP program that combines both Tandberg and Cisco programs into a single program. (Meaning Tandberg and Cisco products will natively interoperate with one another as will partners, meaning Cisco and Tandberg partners will not compete.)
  • SocialMiner software that searches social networks to capture sales opportunities
  • Cisco Virtualization Experience Infrastructure (VXI) http://newsroom.cisco.com/dlls/2010/prod_111510b.html, a cross-desktop, virtual solution that delivers applications to any device. It integrates Cisco Data Center, Collaboration and Borderless Network architectures with desktop virtualization software to offer desktop virtualization capabilities in ‘zero client’ form.
  • The Cisco Virtualization Experience Client (VXC) 1110, a compact device that is physically integrated with Cisco Unified IP Phone 8900 or 9900 Series; it supports Power-over-Ethernet and connectivity with a monitor, mouse and keyboard as appropriate for a virtual desktop environment.
  • The Cisco Virtualization Experience Client 1120, a stand-alone, small footprint zero-client device which also provides users with access to a virtual desktop and business applications running in a virtualized desktop environment.
  • Visit the Collaboration Community to learn all about the news, watch videos, and explore each of these items in more depth.

Questions? Post them right here on the blog.

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