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Microsoft Worldwide Partner Conference 2014: Looking Back and Forward

July 23, 2014
at 7:30 am PST

Last week, more than 16,000 Microsoft partners convened in Washington, DC for Microsoft’s annual Worldwide Partner Conference (WPC). Team Cisco had a great week of conversations with partners on the opportunity created through the Cisco and Microsoft data center alliance.

Cisco announced a three year agreement with Microsoft in which we are aligning our incentive programs to reward the channel for solution selling in a partner-to-partner model. In his blog, Denny Trevett, Cisco VP, Global ISV and Technology Partners, detailed how this model is creating new opportunities for partners to reach new markets and drive profitable growth.

Cisco and Microsoft are also accelerating the development of joint solutions for private cloud, server migration, service provider, and SQL Server 2014. Cisco VP of UCS Marketing, Jim McHugh posted on how technologies such as UCS, Nexus, Hyper-V, and Windows Server 2012 R2, enable IT organizations to dramatically improve their effectiveness and drive business outcomes.

You heard from Cisco. Here’s what Microsoft had to say.

“Enterprise customers worldwide are betting on Microsoft and Cisco to realize the benefits of our combined cloud and datacenter technologies. Now, together, we’re strengthening our joint efforts to help customers move faster, reduce costs and deliver powerful new applications and services for their businesses.”
Stephen Boyle, Vice President, Worldwide Enterprise & Partners Group, Microsoft

#1 SelfieThe Cisco booth was humming with live demos, terrific partner conversations and a bit of fun. We had a great time sharing the news that Cisco UCS is the #1 blade server in the Americas. We celebrated the occasion with a commemorative Cisco hat. To amplify the fun, WPC attendees shared the news and posted photos in their new UCS #1 hats.

As we close the books on WPC 2014, we’re already looking forward to reconnecting at Microsoft WPC 2015 in Orlando. We’ll be hard at work in the meantime, engaging Cisco and Microsoft partners on the opportunity to create even more customer value and deliver business outcome with Cisco data center solutions for Windows Server 2003 migration, Microsoft Private Cloud and SQL Server 2014.

We’ll also continue to showcase our incentive programs such as the Cisco Referral Program for Microsoft System Integrators, and the Solution Incentive Program for Cisco channel partners. We believe this focus on joint solution selling will fuel new opportunities for profitable growth.

Check out more information on Cisco solutions for Microsoft oriented data centers, and let us know your thoughts via the comments section below.

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