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Idea Guy Marc Lewis Shares Formula for Creativity

November 17, 2009
at 12:00 pm PST

Continuing our Partner Velocity video interview series, I talk to Marc Lewis — Dean of the School of Communication Arts, successful entrepreneur, and all-around Idea Guy. Lewis led an engaging session “The Creative Formula” at Partner Velocity in Paris that helped attendees harness creativity and think in new ways.

Lewis uses unconventional, but very effective, ways to brainstorm; he taught attendees how to do the same. By generating many ideas at the beginning of a project, rather than hitting the delete key or listening to your inner critic, he says you’ll get one or two golden ideas that you can then develop further. There are many other enemies of creative thinking, which Lewis highlights in this video interview that was captured at the event.

Finally, Lewis (a strong believer in mentoring), offered his tips for finding a good mentor. The VAR Guy, a channels journalist who attended the event, highlights the list on his site.

Whether you missed a session, couldn’t attend Velocity, or want to watch a session again, we’ll be posting videos of the breakout sessions and keynote addresses on the Partner Velocity site in the next couple of weeks.

Stay involved in the discussions by logging into the Channels Buzz community where you can find videos posted by attendees, discussions about marketing, and social media insights.

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3 Comments.


  1. These are really good tips for generating creativity.I found that a basic must for me to get that creativity flowing is to be in a dialogue with another person. The ping pong with another mind always helps me think of things I wouldn’t have thought of by myself. Another thing that helps me is to physically change a location. To go outside, somewhere else or somewhere new, and then it helps me to think out of the box”".”

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  2. Great interview. I found Marc’s comment on idea squashing particularly interesting, that our inner critique may shut an idea down before it even has a chance. It reminds me of Seth Godin’s answer to “”If you were a James Bond villain, how would you take over the world?”"

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  3. I also identify with the inner critique”". Somehow everything I do, it has something bad to say about it, and it sounds so rational and convincing that I find myself believing it.Does someone have any tips how to get rid of this critique??? I would definitely like to know…”

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