Idea Guy Marc Lewis Shares Formula for Creativity
Continuing our Partner Velocity video interview series, I talk to Marc Lewis — Dean of the School of Communication Arts, successful entrepreneur, and all-around Idea Guy. Lewis led an engaging session “The Creative Formula” at Partner Velocity in Paris that helped attendees harness creativity and think in new ways.
Lewis uses unconventional, but very effective, ways to brainstorm; he taught attendees how to do the same. By generating many ideas at the beginning of a project, rather than hitting the delete key or listening to your inner critic, he says you’ll get one or two golden ideas that you can then develop further. There are many other enemies of creative thinking, which Lewis highlights in this video interview that was captured at the event.
Finally, Lewis (a strong believer in mentoring), offered his tips for finding a good mentor. The VAR Guy, a channels journalist who attended the event, highlights the list on his site.
Whether you missed a session, couldn’t attend Velocity, or want to watch a session again, we’ll be posting videos of the breakout sessions and keynote addresses on the Partner Velocity site in the next couple of weeks.
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