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How Partners Can Simplify Collaboration and Videoconferencing For Customers

March 20, 2013
at 5:01 am PST

While the use of collaboration across organizations continues to grow, there have still been a few barriers to adoption. Cisco is breaking down one of those barriers with this week’s announcement of simplified pervasive conferencing.

I’m excited to share that Cisco TelePresence is now WebEx enabled. This is another milestone in our effort to simplify the delivery of highly scalable, affordable multiparty collaboration for voice, video and web conferencing. Enabling conferencing on any standards-based video device is critical for people-centric collaboration, and helps companies focus on connecting people across any device and enabling productive conversations across teams, without technology getting in the way.

What does pervasive conferencing mean for Cisco partners? 

Partners can expand revenue opportunities and differentiation with this new capability, and further demonstrate the real business value of video for your customers. WebEx-enabled TelePresence improves not only internal productivity, but also significantly enhances B2B communications between companies, their suppliers and customers. You can also offer multiple consumption models with new on-demand meeting services that create affordable conferencing options for businesses of all sizes.

Bringing smartphone capabilities to the next generation desktop phone

Cisco today also unveiled the latest addition to the enterprise desktop: the DX650. We’ve heard from customers that as collaboration tools for mobile devices expand, they also want these capabilities while using their desk phone. The Cisco DX650 provides high quality video, voice, conferencing, presence and intuitive touch screen navigation. It takes the desk phone to a whole new level similar to what the smartphone did for mobile devices.

What’s the partner opportunity?

Because the DX650 is Android-based, it provides you with enormous revenue opportunity for services, application development and business integration. It’s also a compelling reason to upgrade customers from entry-level voice and videophones to advanced collaboration.

What are your next steps?

With these announcements, partners have even more reasons to get engaged with both WebEx and TelePresence. Revisit your customer base and start briefing them today on the new capabilities. Use video in every customer interaction to demonstrate the value and ease of adding video to meetings. Train your sales teams to identify the right video tool for each customer’s use case, which will increase customer satisfaction. And go the extra mile to ensure customer adoption by offering end-user training and creative best practice documentation. Be sure your teams also understand the recent changes for VIP and the Authorized Technology Provider program so you can maximize video profitability.

If you weren’t able to attend this week’s Enterprise Connect conference and experience our announcements in person, you can still watch Rob Lloyd’s keynote presentation on demand at the Virtual Experience Center. Visit our partner launch page for more videos, customer presentations, bundles and plays to help you accelerate deals.

Please add a comment below to share how your customers, or your own teams, are benefitting from video.

Good selling!

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