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Global Partner Marketing Blog Series Kicks Off

September 11, 2013
at 12:15 pm PST

I’d like to welcome you to my new Global Partner Marketing (GPM) blog series. As vice president of Cisco’s GPM organization, I’m excited about our broad partner ecosystem and the goals we can accomplish together. This new blog will feature all the latest perspectives on Revenue Marketing; upcoming partner program launches including how to market the Internet of Everything (IoE); partner tools and resources; partner events; how to evolve and profit as Cisco continues the journey to being the number one IT company and much more! 

Our team is focused on growing Cisco’s revenue with our partners by driving growth and profitability of all partner segments across all geographies. I’m energized about the great things happening at Cisco and look forward to this successful journey with you.

Your voice is important too! I hope you will become an active participant and visitor to the Global Partner Marketing blog series. I encourage you to ask questions, share feedback, and add your own perspectives in the comments section below. You can also reach out directly to me on Twitter @sherriliebo. I look forward to hearing from you!  

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3 Comments.


  1. September 12, 2013 at 10:31 pm

    I believe this is a great initiative in the new FY. I would really encourage our PAM’s around the world participate more active so they can share their opinions, concerns and wishes better, but also leverage the best practises at the same time.

    Questions:
    As this will be blog-series, who will drive the topics?
    How will the structure of the blog series look like?
    Do we allow for blogs/discussions in parallel?

    Discussion topics I like to discuss to start with:
    -Use of social media to communicate with our partner community
    -Why are our SP partners different
    -Partner Enablement through social media
    -Choose the right social media for your partner audience
    -Who IS my audience at the partner?

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  2. September 13, 2013 at 11:57 am

    This is really a great initiative!

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  3. Great, this is really nice and initiative as well.

       0 likes