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Customer Satisfaction Guaranteed!

September 9, 2009
at 12:00 pm PST

As I’ve learned from content and leadership experts Gerry McGovern and Marshall Goldsmith, web content and customer satisfaction mean nothing if you aren’t regularly asking readers and customers what works and what doesn’t (and actually listening).

Web analytics software makes it easy to measure quantitative data, like which blog entry got the most clicks, but the hard numbers don’t do anything without the qualitative data — the satisfaction metric.

So I turn to you, dear readers, to ask frankly: what’s working and what isn’t on the Channels blog? This is your chance to complain, make a request, thank us, tell us what we’re doing right, and what we’re doing wrong. Go ahead…

Your feedback means we can generate targeted content that’s relevant to you. Yes, you, our partners! There are two easy ways to provide feedback. Either take the anonymous, one-minute survey by clicking here or let us know how we’re doing by simply sharing your thoughts in the comments below.

Last but not least, I’d like to thank the many readers of this blog. It is your readership, comments, word of mouth, follows on Twitter, and feedback that are the true metric of its success.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.

12 Comments.


  1. Customer service plays an important role in an organization’s ability to generate revenues, and as such, customer service should be a fundamental part of any company’s valued customer”” approach. In fact, there’s an enormous body of research, which strongly indicates that customer satisfaction and loyalty; are major contributors to profitability.Thank you for sharing your knowledge and insight.Best wishes.”

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  2. Customer satisfaction is one of the most important factor playing a vital role for profitable business development.

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  3. Lang Tibbils

    Paul-Would be interested in learning more about your purchase. Where or who did you buy it from? What kind of router did you purchase?

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  4. Hi Alexandra,As a reader of the Channels blog I am alerted to some very timely and necessary issues. I like the blog and refer to it often. But if you’re twisting my arm for advice, here it is: Typos. Amidst the enlightening content, I often find tiny typos here and there. Your post was very clean and neat, but some others are a little sloppy. No need to worry though! The content is great!

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  5. Alexandra Krasne

    Thanks, everyone, for taking the time to share your valuable feedback and insights. Good points, Customer Survey and Dentist in Birmingham.Paul: We’re definitely interested in hearing more — the device, where you bought it, and from whom. Case: Glad you’re finding the Channels blog useful and timely. Having worked at magazines where a minimum of six editors read through each article before it was published, the humble blog post is most certainly at the opposite end of the spectrum. As the sole editor of this blog, I’ll be ever more vigilant about finding and fixing typos — thanks for letting me know!

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  6. Alexandra Krasne

    Hi Paul,I posted to a couple of forums in the hopes that we can help with this issue. Thanks for your feedback.

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  7. Lang Tibbils

    Paul-We escalated your problem to the VP of European Channels…you should be getting contacted shortly. To expedite please feel free to send me your contact info at ltibbils@cisco.com.

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  8. Customer is our Master. We believe that our client’s success is our success is precisely why we offer support for any issue related to the services offered and every time we try as much as possible to satisfy every customer. To meet customers or clients need most statistics, market surveys for services provided. Must always provided services for all customers to meet most of them.

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  9. QA also deal with the same issue..customer satisfaction.. like the blog..

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  10. It’s worth to let the customers post their opinion through forum, twitter etc. and probably the customers who know more about the product will share information to others.

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  11. Hi Alexandra,Thanks for asking. I know this is an older post, but I took a look at the survey and here are a couple of comments to consider.1) Start off with a ‘Thank You’ for clicking through. 2)Ask a quick question about why the reader came to the site in the first place – rather than assuming they are a regular reader. You might be surprised by some of the answers.3)Be sure to keep in mind the first-time visitor (like myself) as well as the frequent visitor when writing questions. 4)Get some measure of an overall reaction to the content. For example, ‘How likely would you be to recommend The Channel Blog to a friend or colleague?’ (use a 0 to 10 scale)Regardless of these minor comments, you ARE doing the right thing by asking in the first place. Hats off for the good effort!Andy PerkinsThe Satisfaction Questionnaire Blog

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  12. Indeed, I concur. But these happen to be all nice words, but now the reality.I bought a cisco router which died.For a simple question about the same device but the newer version I need a service contract!!!!!! Otherwise my question, that is from a possible customer, can not be answered.This is really the way to go in order to get new customers! Sorry, I happened to be a customer. Now I’m looking for a company with better service.

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