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Cisco’s Server Momentum: A Thank-You To Partners

It’s been four years since Cisco officially introduced the Unified Computing System (UCS) and began the challenge of convincing the industry – and the channel – that we were serious about being a server player and serious about making a difference in the data center.

We all heard the naysayers at first, and especially our competitors, saying: “Cisco?  Servers?  What does a networking company know about servers?” We had our work cut out for us.

Today we’re proud to have a number of industry accolades for Cisco’s data center strategy behind UCS, and a continued and growing partnership with a range of channel allies building ecosystem-based solutions around UCS. Just look at how much this community has grown:3,000 partners actively selling UCS Solutions and more than 20,000 end customers. Partners are building software solutions using the UCS developer tools we’ve provided, and major strategic allies like VCE, NetApp and Hitachi are winning in the data center with our combined technology and solutions.

Channels Champs photoEarlier this week, at the CRN XChange Solution Provider event in Orlando, Cisco received five overall Channel Champion Awards, including the midrange server category.  We also took home the overall award for Unified Communications for the 10th year in a row — an amazing achievement, thanks to you, our partners. Altogether, including sub-categories, Cisco won 16 awards.

Industry surveys like Channel Champions are important to Cisco because the feedback used to determine results comes directly from partners. Just a few months ago, your support for UCS and our server business was enough to also earn Cisco the top spot in UBM Tech’s Annual Report Card (ARC) category for midrange servers. I’m proud of these results and I’m sure those who questioned our ability to be successful in this market are thinking twice.

We’re grateful for all of this industry attention: it represents positive feedback for how Cisco and its partners win together. But if you’ve been a Cisco partner for a long time, you know that we never rest on our laurels at a time like this. Leave a comment below and keep the dialogue going about what’s happening in your business today and what we can do to help you reach your goals.

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