CRN recently reported that Cisco will be adding Avnet as a specialty distributor focusing on the data center market in the US and Canada. The Channels blog caught up with Dave O’Callaghan — head of Distribution at Cisco — and asked him a couple of questions to provide some context around this announcement and how it fits into Cisco’s overall distribution strategy.
Cisco Channels blog: So first, why Avnet?
Dave O’Callaghan: Avnet is uniquely positioned in high-value distribution. They have a partner base that’s ready to go on our servers and virtualization architectures, they have an integration center that’s second-to-none, and they have unique capabilities in marketing around verticals and sub-segments.
Cisco Channels blog: Now why is this a fit for Cisco?
Dave O’Callaghan: In our landscape of distributors we have global distributors that give us great reach, regional distributors that have local market expertise, and specialty distributors that provide expertise in a specific technology or market segment. Avnet is a high-value specialty distributor for our data center architecture and virtualization. So they fit our segmentation strategy perfectly – each segment has the ability to grow, and we look forward to that growth in the coming years.
Thanks, Dave! If you have questions or comments for Dave or the Cisco Distribution team, please leave your thoughts here on the blog, reply to Dave via Twitter, or head over to our Channels Buzz partner community to join the discussion.