Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
We had several guests on the Channels Blog this week, including Sherri Liebo. Sherri was back with the next post in her blog series on the Superheroes of Marketing.
This week focused on The Alchemist. Being able to blend the art of relevant storytelling with the science of planning, precise delivery and measurement makes The Alchemist capable of dramatically improving revenue generation marketing by giving you a closed loop that drives sales qualified leads and also measures how those leads perform. The Alchemist then takes those metrics and makes the next marketing mix even more effective.
Be sure to check out Sherri’s blog for and in-depth look at The Alchemist, and give her some feedback in the comments section, or via twitter (@sherriliebo).
How do Partners Make Money in this New Cloud World
Bob Gault continued his Cloud series with this look at how partners can monetize the Cloud. Bob takes a hard look at four phases and the overall revenue opportunity for partners. Each one of the phases represents a revenue opportunity for partners and if you map the partner opportunity to each phase of the cloud adoption lifecycle, it becomes clear that partners must first help customers develop a comprehensive business plan that justifies how they move to public private or hybrid cloud solutions.
Check out Bob’s blog and let us know what you think!
How Businesses Can Meet Next Generation Workforce Demands
Over the past 10 years, the consumption of technology has become more accessible than ever. The workspace has shifted from being heavily reliant on the fax machine to now allowing people to be in different parts of the world, yet flawlessly connected to their company’s network.
This is exactly where Gordon Mackintosh starts his blog with us this week. He takes a look at what the incoming workforce is seeking, and just what you can do to attract the employees you need to be successful.
Take the Show Me the Video challenge today
There’s still time for you to take the Show Me the Video challenge for a chance at winning two TelePresence units worth $30,000. Share your video success stories to win and we’ll recognize your great work. You’ll be the envy of all the other partners.
Charge Up with 5 Minute SalesBytes
Currently, businesses are looking to defend their networks. It’s a need that you can capitalize on with Cisco Security solutions. Help your customers protect their assets before, during, and after attacks. Watch the latest Security SalesBytes, learn about Cisco’s Security offerings, and start selling more.
- Jim Grubb says Fast IT is a game changer
- Bret Hartman secures employee device freedom
- Blair Christie congratulates Padmasree Warrior
- Robert Dimicco summarizes governing the world of many clouds
Keep An Eye Out
- Swing by the Cisco Partner Event calendar for the latest information on Cisco partner gatherings