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Cisco Partner Weekly Rewind – April 19, 2013

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

If you’re at all involved or interested in Cisco’s partner marketing efforts, this was your week. Cisco’s seventh Marketing Velocity conference kicked off in Cannes, France, and built momentum over three exciting days of main stage presentations, breakout sessions and networking, as well as a great party or two.

Among the highlights, we’ve recapped the winners of our inaugural Cisco Best Integrated Marketing Campaign Awards, and talked with Cisco Senior Vice President Karen Walker about the shift going on from lead and demand generation to true revenue marketing.

What did partners think of the event? We’ll have lots of wrap-up content to come in the next week, but for now make sure you check out partner perspectives from the first two days of the show below. As a reminder, you can see all of the day-to-day action via our @partnervelocity Twitter handle, too.

Data Center Dynamics

Scalability Experts, based in Coppell, Texas, is one Cisco solution provider leveraging ecosystem partnerships to win big, multifaceted opportunities with customers. We talked a bit with Scalability Experts’ management team to hear about how the company is combining Cisco Unified Data Center architecture with Microsoft Fast Track solutions.

Speaking of Cisco in the data center, CRN recently interviewed John Growdon, senior director, data center sales, worldwide channels, and a number of Cisco partners to talk about how, four years in, UCS has been a game-changer in the market.

Good Reads

Highlights from around Cisco this week:

Partner Perspectives from Cisco Marketing Velocity 2013

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