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Cisco at the 2012 Olympic Games: Partnering to Build a Better Tomorrow

August 16, 2012
at 1:46 pm PST

The previous two weeks of Olympic competition held the world’s attention like never before. We were able to stream events from our phones, get info in real time, and follow our favorite athletes on Twitter.

And isn’t nice to know that our partners share something in common with the Olympic champions. Like the athletes, our partners dream big, give it their all, and work hard to hone their skills—both as technology providers and trusted business advisers. The Cisco network also holds it own—and I’m guessing it may hold some sort of Olympic world record, too. At the games, it comprised of 1,800 wireless access points, 65,000 active connects, and 80,000 data ports. And, for the first time in Olympic history, the network included integrated voice, video, data, and cloud services. And none of it would have been possible without our incredible partners.

The result? The Olympics’ first anytime, anywhere viewer experience. NBC Olympics’ Craig Lau, VP of IT, put it best.

“The ability to watch NBC’s Olympic coverage however, wherever, and whenever you choose is no longer just a neat new experience for our viewers. It’s an absolute expectation, and we rely on Cisco to help us meet that expectation. Our users in London are going to be amazed at the Cisco Videoscape experience. It will give them a glimpse of how people may watch sports coverage in the future.”

At Cisco House, our connected business showcase overlooking Olympic Park, our “house” partners Citrix, EMC, Intel, SAP,  and Schneider Electric, along with a few Cisco executives, shared their vision of how we’ll continue to work together to deliver some amazing breakthroughs.

In a special video, they talked about how the Internet of “things” is taking us to places we never thought possible. And they weren’t just talking about how technology will transform our work lives. Our personal lives will also be changed for the better.

Couldn’t make it to Cisco House? We scored access to portions of the video just for you!

In addition to hosting Cisco House, Cisco also supported the London 2012 Olympic and Paralympic Games in a number of other ways. This has been a huge responsibility and an incredible honor as we watched history unfold—both on and off the field.

But it wasn’t just about the games for Cisco. On behalf of the region’s Science, Engineering, Technology, and Math (STEM) program, Cisco created math and science curriculum for UK students. The company is also investing in local business growth over several years, and has made a commitment to open 30 new Cisco Network Academies in the east London area around the Olympic Park.

John Chambers, Cisco’s chairman and CEO, closed out the video with a quote I love. He said that Cisco and our partners stand ready to help as the network transforms lives, and then added, “We are old fashioned,” he said. “We believe in partnering for life.”

What’s my takeaway from the summer games? Cisco is leading the way in technology, in user experience, and in social responsibility. And we couldn’t do it without our fantastic partners standing by our side. You’re our Gold-medal winners!

What’s was your favorite Olympic event? Favorite athlete? Let’s get the conversation going—add your comment below.

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2 Comments.


  1. At the time of olympic 2012 ,”SISCO BUILD A BETTER TOMORROW”. Best of wishes to all.sudhir kumar behera.

       0 likes

  2. At the time of olympic 2012 ,”SISCO MAKE A BETTER TOMORROW”. Best of wishes to all.sudhir kumar behera.

       0 likes