Last week in Dallas I had the opportunity to attend “XChange 2012” an event that brings together a number of industry experts and solutions providers for a dialog around the changes happening in the industry and a great opportunity to network.
Each year at this event UBM Channel presents the ARC Awards, short for Annual Report Card, which gives partners the opportunity to rate their vendors in a number of categories.
I’m proud to say that Cisco took home 16 ARC Awards capped off by five overall awards including Enterprise Networking Infrastructure, Network Security Appliance and SMB Networking Hardware. We won the overall in Unified Communications for the ninth consecutive year and finally, took home the top prize for Midrange Servers, beating IBM and HP in our first year competing in this category.
Not only is this the first time in Cisco’s history we’ve won all of the categories we entered, Cisco is the only vendor to have won this many categories at the event. These awards are thanks to you, our partners, and I had a chance to talk to some of the partners who attended the event. Here’s what they had to say.
What else happened at the event?
CRN notes in its write-up of the event that, “Cisco has taken its original mix of networking infrastructure products and moved into a variety of adjacent markets including unified communications, servers, wireless, security and more. It has made investments in a number of emerging technologies, such as software-defined networking and virtualization security, and has unveiled its Cloud Connect platform. All the while the company continues to build its model on leveraging the channel, and the channel has remained loyal to them as a result.”
I really I want to thank all of our partners who participated in the ARC Awards and gave us feedback. Your feedback is something we listen to and it’s what allows us to create this value proposition that gives you the highest return on your investment in Cisco.
While these awards are an honor and validation that partners truly embrace Cisco, we will continue to work every day to earn your trust and partnership. Thank you and let’s have a great year!