At Cisco Live today, we turned our attention away from the slot machines and Elvis impersonators, and sat in on the Healthcare Video Architectures session where we learned that 30% of the brain is visual and 60-90% of communication is non-verbal.
While human architecture hasn’t changed over thousands of years, computer architectures certainly have transformed in just a few years (the equivalent of thousands of years in technology time).
When it comes to healthcare–more so than in a lot of other industries–patients need to see doctors, and doctors need to see patients. And thanks to advances in technology, like Cisco HealthPresence, increases in networking speeds, and overall architectural improvements, doctors’ offices can be outfitted with all sorts of telemedicine apparatuses, allowing patients to be seen by the doctor without leaving home.
When outfitting a customer with a solution, there are four major areas for partners to think about: Quality, ease of use, bandwidth, and cost. While cost is usually the top consideration for a customer, in the session we learned that it shouldn’t drive the solution (that’s because a customer could end up buying something that doesn’t meet their clinical needs).
What’s driving the need for video in healthcare?
1) Everyone wants access everywhere: The point of care is changing from the hospital to everywhere (on both the doctor and patient sides).
2) Healthcare to wellness: The cost of doing healthcare is high, but there is a need to focus on healthcare to reduce cost. Essentially, wellness is: How do I give you information so I don’t have to spend money on the clinical side?
3) Prescription to participation model: There is no follow-up happening now with the doctor—essentially a patient goes in, gets a prescription and may not follow up. Now, we ask: How can I be in touch with the doctor so I don’t have to go to the ER?
With a scalable collaboration architecture solution, we are enabling delivery of telehealth care at a distance with services that securely use the network as a platform. These telemedicine advances also mean that a doctor can see patients via their laptop, video phone, or tablet if not in the office, or via TelePresence in the office.
Borderless healthcare is providing many opportunities to partners, empowering clinicians, and giving patients control over their healthcare. Someday we may never need to set foot in a doctor’s office to get quality healthcare.
Did you attend the session? Are you deploying a healthcare solution for a customer? What are your thoughts?
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