During the event, we celebrated Cisco’s Best Integrated Marketing Campaign awards, recognizing some of the most successful marketing campaigns delivered by Cisco partners all over the world. Each winner was judged by region and evaluated based on utilization of Cisco resources, creativity and innovation, business impact, and overall alignment to Cisco, including technology and architecture messaging.
Please join me in congratulating the 19 winners, pictured below with Cisco’s top channel executives.
From the Americas region:
CDW, for SWING: A highly successful co-branded Cisco/CDW campaign featuring NBA Hall of Famer Charles Barkley that drove triple-digit increases in UCS leads and UCS sales.
Logicalis, for Flex Fantastic: A dynamic and interactive campaign that combined social and direct marketing elements and produced 42:1 ROI for Cisco and Logicalis sales teams.
Tech Data, for TD/Cisco Ignite Community: Tech Data and Cisco produced the Ignite Partner Conference with select partners now seeing double-digit growth in all major product and service categories.
SIGMAnet, for Enterprise Mobility (BYOD) Marketing Series: A series of compelling Enterprise Mobility events focused on an integrated approach to technology from data center to device and beyond.
Comstor, for Hero Rewards, Loyalty Program: The Hero Rewards Program, created to increase the base loyalty of Comstor resellers through events, training sessions and the use of Cisco promotions and incentives.
CompuCom, for BYOD, Secure Mobility Marketing Initiative: CompuCom used Cisco speakers as well as their own BYOD seminars to generate millions in pipeline business in the BYOD and Secure Mobility categories focused on Cisco’s ISE solution.
From the EMEAR region:
NextiraOne, for Cisco Live 2013, Excel London: A fully integrated campaign from NextiraOne’s UK and Ireland marketing team developed, designed and executed across 4 months, 17 countries and 4,200 employees.
Resourcery Plc, for Video as a Tool for Corporate Communication and Productivity: A dynamic event intended to educate customers about the business benefits of Cisco video solutions.
Soitron, for Collaboration Campaign: Business Video with Forbes: An out-of-the-box campaign leveraging the Forbes brand to create awareness and demand for Cisco video solutions.
Cisilion Ltd., for Borderless Networking covering Bring Your Own Device and Transformative Networking Approach: A 12-month marketing plan executed around Cisco Borderless Networks architecture and how customers would benefit from BYOD, Cisco’s ISE, wireless, content filtering and AnyConnect.
Intrinsic Technology, for Bring Your Own Device: A hugely successful BYOD campaign supported with research and transmitted through multiple channels such as video, case studies, microsites and press coverage.
From the APJC region:
Logicalis, for Tomorrow’s Workplace: An integrated campaign promoting flexible work solutions, using techniques such as telemarketing, eDM, online advertising, customer research and face-to-face briefing.
Comscentre, for Business Briefing Promoting Solutions Built On The National Broadband Network: A business briefing featuring the Minister for Communications and Cisco’s CTO (ANZ) promoting applications that can be brought to life using the National Broadband Network.
Express Data, for Program Built on Cisco Front Row to Drive Demand Through Tier-Two Resellers: A range of marketing tactics, including videos and sales incentives, to drive demand through resellers.
Digital (China) Ltd., for UCS Acceleration Campaign: Advertising, social media, partner enablement, incentives, telemarkeing and seminars were all used to drive top team results on the UCS campaign.
Synnex Distribution (China) Ltd., Small Business Campaign: A hugely collaborative small business campaign that included telemarketing, seminar, incentive, product bundle and e-commerce training.
BT (APAC), for Connecting For A Better Future: A series of thought leadership events in four cities in APJC targeting senior decision makers and featuring high level speakers and a Cisco solutions showcase.
From the Global & Strategic Partner Organization (GSPO):
Dimension Data, for Transform the Network: A multi-phase Borderless Networks demand generation campaign targeting Dimension Data’s Top 20 countries, leveraging 3D mailers, custom landing pages and telemarketing, and aligned to Cisco’s Borderless Networks, services, DCV and Collaboration technologies.
NetApp, for FlexPod Integrated Marketing Campaign: A fully integrated global demand generation campaign that leveraged Cisco’s Partner Marketing Central, channel sales and strategic alliance partner teams to obtain worldwide adoption to drive marketing pipeline and sales revenue opportunities for both Cisco and NetApp.
Watch this blog for more recaps of the major sessions, messages from Marketing Velocity, and also a look at what’s to come from Cisco partner marketing as we charge toward 2014.