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Data Man: The power to turn piles of data in competitive insight

September 17, 2014 at 7:30 am PST

In my continuing series on marketing superpowers, we’re now ready to tackle Data Man! Of course you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience. Here is what we’ve covered so far, and what is yet to come:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Now let’s get up to speed on Data Man!

Are you ready to “be what’s next?” One way to ensure you are what’s next is to have the information you need to identify market opportunity. It’s not just enough to have the data though, you must be able to analyze it properly, and that is where Data Man fits into your organization.   Read More »

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Igniting Security with Cisco

In an announcement earlier today, we introduced Cisco ASA with FirePOWER Services, the industry’s first threat-focused next-generation firewall. We also are announcing the continued evolution of Cisco’s Security Channel Partner Program to substantially increase a Cisco partner’s Security business.

Security Ignite

With Security Ignite, security specialized partners get additional upfront discounts (up to 6 percent) on new next-generation security business registered through the Opportunity Incentive Program (OIP) or Teaming Incentive Program (TIP). Deal registration encourages and protects a partner’s investments in developing new next-generation security opportunities. Security Ignite works in concert with the Technology Migration Program (TMP) and the Value Incentive Program (VIP). This powerful combination reinforces the focus on partners developing new security solution opportunities. Security Ignite is available in all theatres, with a few exceptions. Read More »

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Partner Voices: Solution Partner StorMagic Helps Risk Management Service Provider Gain High Database Availability and Reduce Costs

September 15, 2014 at 7:30 am PST

By now it’s no secret that Cisco was recently recognized by IDC as number one in several Unified Computing System (UCS) categories. This immense achievement could never have been realized without help from the many dedicated Cisco partners who are using the UCS technology to solve real-world business problems for customers. Since we already feature partners in our Partner Voices series, it only stands to reason that a case combining solution partner StorMagic and Cisco UCS was fitting for this latest blog post.

Housing lenders need to feel secure in their decision to approve customer mortgage requests. In order to do this, many originators, servicers and government entities rely on risk management services provider Digital Risk LLC. From credit risk to operational risk and fraud, Digital Risk provides a comprehensive platform to service the entire mortgage lifecycle or points along the way, depending on the customer’s need.

As a growing company, Digital Risk needed to keep an eye on its budget while providing high availability and robust performance of database servers. In order to do this, the company wanted to virtualize database, reporting, and data warehousing servers with VMware vSphere and needed servers that could handle the load of a virtualized SQL Server environment, as well as shared storage. In order to achieve this, Digital Risk turned to Cisco UCS and StorMagic. Read More »

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Cisco Partner Weekly Rewind – September 12, 2014

September 12, 2014 at 7:49 am PST

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

The key takeaway in this week’s Cisco Partner blog is the power shift in the tech buying centers to lines of business decision makers for greater business outcomes.

Raja Sundaram (@rajasundaram) details the changing IT consumption economics and how it’s impacting the business of technology. As such customers are looking for more from their partners. They’re looking for partners to help them to share the risk and reward, and even guarantee a specific business outcome. Cisco’s portfolio and partner programs are evolving to address the shift – all of which make for increased partner opportunity and profitability.

Additionally, Marlowe Fenne (@mfenne) highlights a new “intelligence” tool for partners called Solution Central that unlocks new sales opportunities by narrowing in on the business priorities of your customer. Each of these business priorities is linked to a specific Cisco Enterprise Networks solution, and it includes relevant solution capabilities, case studies, overviews, and links to key assets that will help you create new opportunities. Bookmark this page – you won’t regret it.

Partner Solution Central page Read More »

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Changing IT Consumption Economics: Ignore at Your Own Peril

As tech buying power shifts away from IT departments to line of business decision makers, five key trends are reshaping how customers want to consume technology.

  1. Customers increasingly want to consume technology, but not build it
  2. They want solutions that address their business problems
  3. They have no interest in complex IT solutions and won’t pay for what they see as complexity
  4. They want to pay as they use the technology and not take on large, up-front expenses
  5. Last – and the big take-away for Cisco partners – they want outcomes, not just technology

In the past, customers bought technology based on a traditional CapEx spending model, where the partner’s role was to sell, install, fix, and refresh the technology. But now customers want something new from their partners – they want partners to help them try, manage, drive adoption of technology, and guarantee a specific business outcome with the implication that there is shared risk and reward. The challenge for partners today is to figure out how to take on new roles as they move from a product focus to an outcomes-based approach. Read More »

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