As a marketer, this past year has been an exciting journey for me. We created and launched a dynamic marketing strategy for Master Specialization. We’ve created digital, social and demand generation strategies along with compelling content, to help you develop a strong and memorable brand for your company. We want to help you create an image of sturdiness, credibility and a high level of confidence with your customers as they embark on high risk or complex business projects.
You may have heard about our heightened focus and continued commitment to our Master Specialized partners at Partner Summit back in March. Also, you may have recently read about the Master Specialization history, business benefits and the dedicated marketing campaign designed just for you in Steve Benvenuto’s blog.
If you are not yet aware, here are 5 key elements that you can immediately take advantage of to build the awareness for your Master expertise and boost your sales:
1) Market Yourself: Subscribe to our Resources and Tools
The heart of your business success lies in your marketing. Seth Godin, a top marketer, in his TED talk professes that marketing is less about the actual product, and more about whether you can get your ideas to spread. Our Master Specialization website on Cisco Partner Central and Learning Center hosted on CRN offer valuable nuggets of knowledge: videos, success stories, Q&As, informational guides, presentations to name a few, collectively and individually on Master Collaboration, Master Security, and Master Cloud Builder. Download these assets, read through the valuable information, and share the stories, along with your own. Set the groundwork for long term business relationships by raising awareness through marketing. Read More »
Tags: Cisco, gamification, master runner, master specialization, partner, smita dave
Today’s Cisco announcements illustrate the momentum we’ve seen thus far for Cisco’s approach to cloud. Partners across the globe are very eager to engage and understand what roles they can play to help them meet their customer’s needs for choice, flexibility, security, and compliance. As more clouds connect, opportunities for our partners to extend value and become more relevant with their customers increase.
Cisco’s approach has always been partner-centric. And with Intercloud, partners have even more opportunities to be cloud builders, providers, resellers, consultants, Independent Software Vendors (ISV) and more. The foundation for Cisco’s Intercloud is built on:
- A hybrid cloud model to place and move Virtual Machine (VM) workloads on any cloud
- Application-centric policy control for Chief Information Officers across all IT components and clouds at scale
- Data virtualization at scale, to address the Internet of Everything (IoE) explosion, and
- A network-centric partner ecosystem that provides the most choice and data sovereignty over a vendor direct model
While partner business models vary, I always emphasize that there are many opportunities and multiple roles for Intercloud partners. Intercloud partners will bring important value to the ecosystem with professional services, new offers, Service Level Agreements (SLA), consumption pricing, consolidated billing and much more. They can also enhance their roles and monetize in other ways. For example, Intercloud partners can build and operate private clouds with professional services, which opens up opportunities to create a profitable hybrid IT business model. Read More »
Tags: ACI, Cisco, Cisco Partner Ecosystem, edison peres, InterCloud, partner
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Marlowe Fenne continued his series leading up to Interop NY. This week, he stopped by the Partner Blog to discuss using customer intelligence to fuel business growth in his blog “Growing Sales and Increasing Market Response with the ‘Right Stuff.”
Be sure to check out insights from Marlowe and let us know what you think. If you’re interested in more information on Interop NY, that is available as well.
What is your Credibility Factor?
Karin Surber shared her personal experience and wisdom into what makes a successful sales force in her ongoing series on the Partner Blog. This week, she focused on building credibility and how vital it is to maintaining strong business relationships. Those relationships may not bear fruit instantly, but in the long run, your credibility is worth more in future sales than any short term gain or quick deal.
Karin’s blog is full of valuable insight for your sales force, from a brand new sales person just starting out, to a veteran of the industry. Give Karin’s blog a read and join the conversation! Read More »
Tags: Cisco, Interop NY, partner, partner voices, sales, solution central, Weekly Rewind
Cisco partner successes are abundant and we are always proud to feature the exceptional companies helping us drive real customer results with Cisco UCS solutions. In fact, the Partner Voices series is all about that. Recently, we have focused on several of our solution partners, and how they continue to expand and evolve the Cisco Partner Ecosystem. This week’s entry is no different. This week, we explore how Unitrends helped service provider Business Communications, Inc. (BCI) deliver reliable managed services and disaster recovery performance.
Since its inception, BCI has evolved from a simple structured cabling company to a full-blown IT company providing cabling, networking, web hosting, email and telecommunication services. The company’s passion is in understanding customer needs and helping clients find creative ways to deploy technologies that improve operational efficiencies and drive business outcomes.
A few years ago, BCI expanded its product portfolio even further by offering a full range of virtual managed services via a new multi-million dollar data center. To accomplish this, the organization needed to transition its network of physical servers to an enterprise-ready, easy-to-manage data center environment. BCI turned to Cisco UCS to get the job done. Read More »
Tags: Cisco, partner, Partner Ecosystem, partner voices, solution partner, Unitrends
If you’ve had sustained success as a sales person, you can probably look back at your career and pinpoint one or two defining moments that moved you to the next level of credibility with your customers. These moments are different for everyone. Maybe it was winning a huge deal against stiff competition. Or it could have been the hard lesson of losing a major deal because of a lack of focus on the details. For me, that defining moment came when I was willing to say, “No” and walk away from a deal when it wasn’t right for my customer or my company.
You might ask, “How could saying “No” and walking away be a defining moment for a sales person?” After all, isn’t the point to win the deal? Actually, I did win the business. I had the confidence to tell the customer that what they were asking for was unreasonable, would result in a poor quality solution that wouldn’t meet their needs and refused to work with them on the project. The customer went with another vendor and the results were disastrous. Within 45 days, the customer had returned, hat in hand, asking for help in salvaging the project. We took the customer in a different direction, got the project back on track and finished in a way that allowed the customer to save face with his management. That customer never questioned me again when I had to deliver hard news. I’d earned the credibility necessary to secure their future business, and the impact on my confidence as a sales person was monumental.
For most sales professionals, their career defining moment also revolves around earned credibility with customers and peers. What exactly is credibility? Credibility is believability or trustworthiness. Credibility is the ability to inspire or earn the trust, belief or confidence of others towards you based on a combination of certain factors or qualities that you exhibit. Credibility is the direct result of displaying these qualities consistently. Most importantly, credibility is earned, meaning it doesn’t come freely. It’s not a thing you can give; it is a thing you get. It is the impression others have about you and all that you do or represent based on multi-faceted elements. Read More »
Tags: Cisco, karin surber, partner, Partner Plus, sales